Axa Assurance Maroc - Insurer Innovation Award 2024
Web 2.0 Resources
1. Online and Traditional Media Done Right
Web 2.0 Resources
Presented to the
SVAMA
August 27, 2008
2. Web 2.0 =TMI
• What to read online and offline
• What to view and listen to
• Who to know and follow
• Where to go
• Strategies for survival
3. Is it legal?
• “Following” used to be
a sinister concept
• So much free and excellent
info so little time
• Who needs grad school?
4. What to read - online
• Blogs
– Mashable! - The #1 Social Networking and Social Media News
Blog/
– http://facereviews.com/
– www.web-strategist.com/blog
– www.techcrunch.com
– Marketing in a Web 2.0 World
– http://www.readwriteweb.com/
– http://gigaom.com/
– http://www.micropersuasion.com/
– http://www.mediapost.com/blogs/social_media_insider/
– http://news.cnet.com/the-social/?tag=blgs.list
5. Hard Copy
– Groundswell
• Charlene Li and Josh
Bernoff of Forrester,
Inc.
– Cluetrain Manifesto
• Locke, Levine, Searls,
Weinberger
6. What to view
• Video
– www.commoncraft.com/show
– New Media Minute, Daisy Whitney
• http://daisywhitney.com/newmediaminute/
– David Spark -
http://www.sparkmediasolutions.com/
13. Basking in reflected Glory –
Who to Follow
• Jeremiah Owyang
• Charlene Li
• Chris Brogan
• Mark Silva
• Jim Kukral
• Mary Hodder
• New Media Jim
• Loic LeMeur
• Guy Kawasaki
• Patty Mitchell
• Susan Mernit
• Steve Rubel
• Rodney Rumford
• CC Chapman
• Cathryn Hrudika
• Susan Bratton
14. Where to Go –
Social Networks
• LinkedIn
• Facebook
• Twitter
• Friendfeed
• YouTube
• Blip.tv
15. Where to go –
Events,Trade Shows
• Ad:Tech
• New Media Expo
• Podcamp
• South by SouthWest
• Stanford Venture
Labs
• Mediapost/OMMA
• ClickZ events
16. Strategies for Survival
aka the Time Suck issue
• Narrow your focus
• Cap the time you will spend
• Keep your objective in mind
17. MANAGING YOUR SOCIAL MAP / CONTACT LIST
source: RealBranding
• news LinkedIn
• blogfeeds
le
iGoog
Twitter FriendFeed
sitein.com/
PROFESSIONAL
blog
PERSONAL
Plaxo RB
technacea
Blog
Outlook Outlook
• some newsletters
Facebook
• personal email • some newsletters
• contacts • work email
Flickr • contacts
Del.icio.us
19. Thank You
Our contact information
Elymedia
1361 Park Street
Suite 222
Alameda, CA 94501
Phone: 510 864 1892
Fax: 510 337 9302
Email: Info@elymedia.com