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When tasked with exploring culture - in this instance the culture of smoking - and making recommendations on how to develop a communications program through understanding new opportunities to serve smokers, researchers and planners need to get deep inside the lives of the target audience using a range of tools and techniques.
Using a hybrid of online and offline research methods using Dub’s pioneering online qual software, CultrDig delivered successful study that:
-Quickly surfaced new ideas and opportunities
-Combined online, mobile and face-to-face engagement techniques
-Delivered actionable insights that communications agencies could easily leverage
-Enthralled and excited participants