National Country Market (NCM) is an advertising sales division that represents 24 consumer magazines published by electric cooperatives. NCM works with advertisers to help plan and place ads in the magazines for national, regional, or statewide coverage. As a non-profit owned by the magazines, NCM provides the best opportunities and lowest prices. Each cooperative maintains a customized magazine edition providing local news and community events for its members. Subscribers are very loyal to reading their own monthly magazine. NCM magazines reach over 8.4 million households and 21 million readers monthly.

1. 2010 Marketing Partnership Opportunities

2. National Country Market (NCM) is the advertising sales division for the network of twenty-four consumer magazines we represent. Our role is to work with advertisers and their agencies to help plan, coordinate and place advertising in our magazines whether it is for national, regional or statewide coverage. As a non-profit organization owned by the magazines, NCM provides the best opportunities and lowest prices available. National Country Market

3. In the 1940s after the cooperatives were formed to supply power for rural home and land owners, the statewide associations began to publish and distribute their magazines as a communications tool for members. As member/owners of the cooperative, readers influenced and contributed to the editorial direction and content. Articles range from energy saving tips and home improvement to gardening, recipes and all things in between that represent home, family and quality of life. History Matters

4. History Matters Today each cooperative maintains a customized edition just for its members providing local co-op news and community events. It’s no surprise that subscribers are so dedicated to reading their own monthly magazine. This dedication has created a unique bond of trust and loyalty that is unheard of in the magazine industry. MRI reports that 94% of our readers trust advertisements in our publications more than ads in other publications.

5. Home Travel • • Energy Efficiency Food • Local Events • Our magazines are published by America’s electric cooperatives for their subscribers which promote an awareness of their community with editorial dedicated to their lifestyles including articles on home, gardening, travel, energy efficiency, recipes and local events. Each magazine is customized for its own electric cooperative community Engaging Editorial

6. Reaching the right audience

7. Collectively NCM publications comprise one of the largest networks of consumer publications in the U.S., reaching over 8.4 million households and 21 million readers on a monthly basis. National, Statewide & Regional Reach

8. Our magazines are published by America’s electric cooperatives for their subscribers which promote an awareness of their community with editorial dedicated to their lifestyles including articles on home, gardening, travel, energy efficiency, recipes and local events. These magazines have been a family tradition for over 60 years and share an unprecedented bond of mutual trust and loyalty with their readers. No other group of magazines reaches as deeply into our unique, non-urban market. The NCM Value

9. The Result