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KINDERGARTEN
SCHOOL
THE FIRST ENGLISH SCHOOL
IN OUR AREA
THE SCHOOL
OUR TEAM
THE BEST PROFESSIONALS
Sofía: Is our director and pedagogue
Isa: Is our coordinator and educator
Xeila: Is our H&R responsable and
educator
Estela: Is our pedagogue and educator
THE BEST PROFESSIONALS
 We all have certified and qualified training in
English
 We have an external nutricionist to supervise
menus
 We have a certified and external food service
which counts with all the burocracy requirements
 We have an external medical service
 We have a nursing office
SITUATION AND ACCESABILITY
“YOU CAN FIND US IN RIVEIRA”
Our school is located in a peaceful
place integrated and respecting the
environment
OUTDOOR SPACES
Two full-equiped outdoor playgrounds:
The 1st one is placed in the main entrance
OUTDOOR SPACES
 The 2nd is placed in first floor
OUR FACILITIES
 Good access
 Two access ramps:Main entrance and first floor
 Wide doors and corridors
 Meal and transport service
OUR FACILITIES
 A bathroom with 2 toilets per classroom aconditinated
to the children
 4 classrooms divide per ages: 0-1, 1-2, 2-3 (x2)
 A meeting and a principal’s office.
 A multipurpose classroom.
 A dining room
 A small kitchen for the afternoon snack
 An indoor play ground
 A sleep room equiped with 10 cots
OUR FACILITIES
CLASSROOM BATHROOM
COTS ZONE
SNACK ROOM
CLASSROOM
KITCHEN
INDOOR PLAYGROUND
NURSING SERVICE
“It consists of”:
lay is an essential part of earning
English and Education with full
tenttion to diversity with educative
nnovation counting with the best
professionals
OUR TEACHING METHOD
Project-based learning
Our main work tool is playing
Special attention to diversity
Early assistance
Agreement with University to make
practices in our school
OUR PHILOSOPHY
 PARENTS SCHOOL
 FREE TRIPS
 PARENTS DAY
 MUSIC THERAPY
 MATROSWIMMING
 AU PAIR SERVICE
 HAPPY BREAKFAST SERVICE
INNOVATIVE WORKSHOPS
MEDICAL SESSIONS:
 To prevent choking (atragantamientos)
 How to react against seizures (convulsiones)
 1st AID (primeros auxilios)
 Personal Hygiene
EARLY ASSISTANCE:
 Psychomotricity
 Massages
 Intellectual stimulation of children
PARENTS SCHOOL
WE WANT OUR CHILDREN TO MEET OUR AREA:
THEATRE PLAYS
WINTER AND SUMMER CAMPS IN TOWN
FREE TRIPS
Each kid has got a week dedicated to him/herself
 Their parents are going to talk about them and bring
us photos from their birth to nowadays
 “We want them to be our storytellers”
PARENTS DAY
 “Music was made for those things that we are not able to
express”
 As Platon said : “Music is for soul as gymnastics for
health”
MUSIC THERAPY
 Swimming stimulates children sense of security and
independence
 It reinforces the love and confidence between parent and
baby (From 6 months)
MATROSWIMMING
For nights and for illnesses : “We want to improve the
reconciliation of work and private life”
“Parents can choose to contract this service per day or
contract a health insurance per year”
AU PAIR SERVICE
For those parents who must arrive at work soon
“You can always count on us”
HAPPY BREAKFAST
SERVICE
Kindergarden is a limited partnership with
the minimum share capital of 3006 € per
shareholder
SPECIFIC PERMITS:
The Ministry of education verifies if we
hace followed the minimum requirements
expresed in the Royal Decree.
PAPERWORK
In the Town Hall we must ask for the opening
license: 300 € ( harmless activity)=inocua
In the Treasury Department:
-Register inscription following 036 model
-Order our TAX ID NUMBER (CIF)
PAPERWORK
 Social Security
 Register all members (partners) in the Social
Security system as freelance workers
 Register our company in the Social Security
system
 If we contract extra workers we must register
them in the Social Security system
PAPERWORK
 OFFICIAL REGISTERS:
 In the Mercantile Registry: ask for the negative company
certificate: 5 €
 Registration of the company ( 200 € )
 Company’s memorandum of association (Notary =300€)
 Tax on capital transfers ( 1% o of 3000 € = 30€ )
 This is an educational activity so is exempt from VAT
PAPERWORK
 WHAT MAKES OUR SERVICE UNIQUE?
 WHY ARE WE BETTER THAN OUR
COMPETITORS?
 WHO IS OUR TARGET MARKET?
MARKETING PLAN
We are the 1st bilingual school in our
area, we don’t have any competitor in
that point
We have our own method: we believe
that play is an essential part of
learning
WHAT MAKES OUR SERVICE
UNIQUE?
Play is our main teaching tool
We have the best facilities
We have competitive prices
WHAT MAKES OUR
SERVICE UNIQUE?
 We have extra acivities that any school in our area
has as: happy breakfast, parents school activities, au
pair service for nights and illnesses and music
therapy.
Why are we better than our
competitors ?
 We are the best qualified professionals
 In our area the birth rate is always increasing, unless
the last year. But in 2015 the born rate in January
increases a 10 % comparing to January 2014
Why are we better than our
competitors ?
 Our target market are children + parents
 We believe that both must be taught together
Who is our target market?
 Most of parents are worried about their children
education
 Most of parents are worried about boring their kids at
school in the first period of age
Who is our target market?
ADVERTISEMENT IN A LOCAL PAPER :“LA VOZ DEL
BARBANZA” ( 37 € on Sundays)
MARKETING PLAN
A radio slot in TVG radio (Sat.
17:00/00:00 h. Sund 16:00/23:00 h. A
20” slot = 180 € )
MARKETING PLAN
 A television spot
MARKETING PLAN
 Mailing of pamphlets (2500 pamphlets : 35 € VAT &
transport included):http://www.imprimiendonline.com/
AQUÍ PONEMOS FOTO DE NUESTRO TRIPTICO POR LAS
DOS CARAS
MARKETING PLAN
15 % FOR UNEMPLOYMENT
10% DISCOUNT CARD IN
PHARMACY
TOY SHOPS
STORES FOR CHILDREN
SPECIAL DISCOUNTS
 15 % DISCOUNT PER BROTHER/SISTER OF ANOTHER
STUDENT
SPECIAL DISCOUNTS
SOCIAL NETWORKS
kindergartenschool.blogs-r.com
FACEBOOK
Missyandkindergarten.com
TWITTER
@missykindergarten
MARKETING PLAN
 OUR EXPENSES
 BUDGET FOR REFORM
 ESTIMATED INCOMES
 EXTRA INCOMES
FINANCIAL PLAN
OUR EXPENSES
400
52
140,6
950
400
35,4
27,9699,9117
2222,86
FURNITURE
COTS
HIGH CHAIRS
TABLES
CHAIRS
WARDROBES
OUR EXPENSES
0
1000
2000
3000
4000
5000
SOCIAL
SECURITY
SALARIES SECURE TOTAL
SALARIES AND INSURANCES
SALARIES
AND
INSURANCES
TOTAL
=4660
BUDGET FOR REFORM
3500
1000
2500
7000
REFORM BUDGET
PAINTER
ELECTRICIAN
REMODELING
TOTAL
 ORDINARY INCOMES PER MONTH
 EXTRA INCOMES
ESTIMATED INCOMES
ESTIMATED INCOMES
1800
3600
2400
3600
2400
13800
INCOMES MONTH
FROM 07:30 TO
10:00
FROM 10:00 TO
13:00
FROM 13:00 TO 16:30
FROM 15:30 TO 18:00
FROM 18:00 TO
21:00
100 CHIDREN
DIARY = 100-130 €
MONTH PER
CHILD
 CHIDREN’S PLAY CENTRE ON SATURDAYS
 PARENTS SCHOOL
 MATROSWIMMING
 AU PAIR SERVICE
 OTHER ACTIVITIES
EXTRA INCOMES
EXTRA INCOMES
720
4000
300
400300
5720
EXTRA INCOMES
PLAY CENTRE
PARENTS SCHOOL
MATROSWIMMING
AU PAIR SERVICE
OTHER ACTIVITIES
TOTAL
5720 € PER MONTH
COMPARATIVE
19520
13882,86
COMPARATIVE
INCOMES
EXPENSES
Thanks for your attention
THE END

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Kindergarten School: Quality Early Education for Children

  • 4. THE BEST PROFESSIONALS Sofía: Is our director and pedagogue Isa: Is our coordinator and educator Xeila: Is our H&R responsable and educator Estela: Is our pedagogue and educator
  • 5. THE BEST PROFESSIONALS  We all have certified and qualified training in English  We have an external nutricionist to supervise menus  We have a certified and external food service which counts with all the burocracy requirements  We have an external medical service  We have a nursing office
  • 6. SITUATION AND ACCESABILITY “YOU CAN FIND US IN RIVEIRA” Our school is located in a peaceful place integrated and respecting the environment
  • 7. OUTDOOR SPACES Two full-equiped outdoor playgrounds: The 1st one is placed in the main entrance
  • 8. OUTDOOR SPACES  The 2nd is placed in first floor
  • 9. OUR FACILITIES  Good access  Two access ramps:Main entrance and first floor  Wide doors and corridors  Meal and transport service
  • 10. OUR FACILITIES  A bathroom with 2 toilets per classroom aconditinated to the children  4 classrooms divide per ages: 0-1, 1-2, 2-3 (x2)  A meeting and a principal’s office.  A multipurpose classroom.  A dining room  A small kitchen for the afternoon snack  An indoor play ground  A sleep room equiped with 10 cots
  • 19. “It consists of”: lay is an essential part of earning English and Education with full tenttion to diversity with educative nnovation counting with the best professionals OUR TEACHING METHOD
  • 20.
  • 21. Project-based learning Our main work tool is playing Special attention to diversity Early assistance Agreement with University to make practices in our school OUR PHILOSOPHY
  • 22.  PARENTS SCHOOL  FREE TRIPS  PARENTS DAY  MUSIC THERAPY  MATROSWIMMING  AU PAIR SERVICE  HAPPY BREAKFAST SERVICE INNOVATIVE WORKSHOPS
  • 23. MEDICAL SESSIONS:  To prevent choking (atragantamientos)  How to react against seizures (convulsiones)  1st AID (primeros auxilios)  Personal Hygiene EARLY ASSISTANCE:  Psychomotricity  Massages  Intellectual stimulation of children PARENTS SCHOOL
  • 24. WE WANT OUR CHILDREN TO MEET OUR AREA: THEATRE PLAYS WINTER AND SUMMER CAMPS IN TOWN FREE TRIPS
  • 25. Each kid has got a week dedicated to him/herself  Their parents are going to talk about them and bring us photos from their birth to nowadays  “We want them to be our storytellers” PARENTS DAY
  • 26.  “Music was made for those things that we are not able to express”  As Platon said : “Music is for soul as gymnastics for health” MUSIC THERAPY
  • 27.  Swimming stimulates children sense of security and independence  It reinforces the love and confidence between parent and baby (From 6 months) MATROSWIMMING
  • 28. For nights and for illnesses : “We want to improve the reconciliation of work and private life” “Parents can choose to contract this service per day or contract a health insurance per year” AU PAIR SERVICE
  • 29. For those parents who must arrive at work soon “You can always count on us” HAPPY BREAKFAST SERVICE
  • 30. Kindergarden is a limited partnership with the minimum share capital of 3006 € per shareholder SPECIFIC PERMITS: The Ministry of education verifies if we hace followed the minimum requirements expresed in the Royal Decree. PAPERWORK
  • 31. In the Town Hall we must ask for the opening license: 300 € ( harmless activity)=inocua In the Treasury Department: -Register inscription following 036 model -Order our TAX ID NUMBER (CIF) PAPERWORK
  • 32.  Social Security  Register all members (partners) in the Social Security system as freelance workers  Register our company in the Social Security system  If we contract extra workers we must register them in the Social Security system PAPERWORK
  • 33.  OFFICIAL REGISTERS:  In the Mercantile Registry: ask for the negative company certificate: 5 €  Registration of the company ( 200 € )  Company’s memorandum of association (Notary =300€)  Tax on capital transfers ( 1% o of 3000 € = 30€ )  This is an educational activity so is exempt from VAT PAPERWORK
  • 34.  WHAT MAKES OUR SERVICE UNIQUE?  WHY ARE WE BETTER THAN OUR COMPETITORS?  WHO IS OUR TARGET MARKET? MARKETING PLAN
  • 35. We are the 1st bilingual school in our area, we don’t have any competitor in that point We have our own method: we believe that play is an essential part of learning WHAT MAKES OUR SERVICE UNIQUE?
  • 36. Play is our main teaching tool We have the best facilities We have competitive prices WHAT MAKES OUR SERVICE UNIQUE?
  • 37.  We have extra acivities that any school in our area has as: happy breakfast, parents school activities, au pair service for nights and illnesses and music therapy. Why are we better than our competitors ?
  • 38.  We are the best qualified professionals  In our area the birth rate is always increasing, unless the last year. But in 2015 the born rate in January increases a 10 % comparing to January 2014 Why are we better than our competitors ?
  • 39.  Our target market are children + parents  We believe that both must be taught together Who is our target market?
  • 40.  Most of parents are worried about their children education  Most of parents are worried about boring their kids at school in the first period of age Who is our target market?
  • 41. ADVERTISEMENT IN A LOCAL PAPER :“LA VOZ DEL BARBANZA” ( 37 € on Sundays) MARKETING PLAN
  • 42. A radio slot in TVG radio (Sat. 17:00/00:00 h. Sund 16:00/23:00 h. A 20” slot = 180 € ) MARKETING PLAN
  • 43.  A television spot MARKETING PLAN
  • 44.  Mailing of pamphlets (2500 pamphlets : 35 € VAT & transport included):http://www.imprimiendonline.com/ AQUÍ PONEMOS FOTO DE NUESTRO TRIPTICO POR LAS DOS CARAS MARKETING PLAN
  • 45. 15 % FOR UNEMPLOYMENT 10% DISCOUNT CARD IN PHARMACY TOY SHOPS STORES FOR CHILDREN SPECIAL DISCOUNTS
  • 46.  15 % DISCOUNT PER BROTHER/SISTER OF ANOTHER STUDENT SPECIAL DISCOUNTS
  • 48.  OUR EXPENSES  BUDGET FOR REFORM  ESTIMATED INCOMES  EXTRA INCOMES FINANCIAL PLAN
  • 50. OUR EXPENSES 0 1000 2000 3000 4000 5000 SOCIAL SECURITY SALARIES SECURE TOTAL SALARIES AND INSURANCES SALARIES AND INSURANCES TOTAL =4660
  • 51. BUDGET FOR REFORM 3500 1000 2500 7000 REFORM BUDGET PAINTER ELECTRICIAN REMODELING TOTAL
  • 52.  ORDINARY INCOMES PER MONTH  EXTRA INCOMES ESTIMATED INCOMES
  • 53. ESTIMATED INCOMES 1800 3600 2400 3600 2400 13800 INCOMES MONTH FROM 07:30 TO 10:00 FROM 10:00 TO 13:00 FROM 13:00 TO 16:30 FROM 15:30 TO 18:00 FROM 18:00 TO 21:00 100 CHIDREN DIARY = 100-130 € MONTH PER CHILD
  • 54.  CHIDREN’S PLAY CENTRE ON SATURDAYS  PARENTS SCHOOL  MATROSWIMMING  AU PAIR SERVICE  OTHER ACTIVITIES EXTRA INCOMES
  • 55. EXTRA INCOMES 720 4000 300 400300 5720 EXTRA INCOMES PLAY CENTRE PARENTS SCHOOL MATROSWIMMING AU PAIR SERVICE OTHER ACTIVITIES TOTAL 5720 € PER MONTH
  • 57. Thanks for your attention THE END