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www.flickr.com/photos/haniamir/4177587720




Intro to Social Media for Business
Connecting, communicating and growing on t...
Listen, respond        Social
 and connect
                       Media
Experiment until       Rock
 they get it right
   ...
Some things we will look into today...

   • Storytelling tools on the Web

   • The art of listening

   • Personal Brand...
What’s your Story?
http://www.flickr.com/photos/
35703177@N00/639154590/



                                               ...
4 Elements of Storytelling
   1. Message               4. Plot


     So my point is...




    2. Conflict           3. Ch...
Who is your audience?




    ????????????                   ????????????   ?

                    ????????????
Take care
                  of your
                  people.




                             Marketing
                 ...
www.flickr.com/photos/limonada/543042006




                                          Your online tools
5 Tips for your Web site or Blog


• Keep it simple

• Calls to action

• Provide value + stay fresh

• Make yourself easy...
All about...
   Blogs
Embeddable pics and videos

                                                        http://www.youtube.com/user/houstonzoo...
Tony Chachere’s Blog - fun, friendly and informative
http://blog.tonychacheres.com
Anatomy of a Blog post
Some great Blogging tool options:

        www.wordpress.org      www.typepad.com   www.blogger.com
400 million +
    Facebook-ers




307 million Americans
            www.flickr.com/photos/lynt/139770624
Avoiding someone?
 BLOCK THEM!
www.facebook.com/schipul

Why pages rock...
Page Power in Facebook
fl

                                521 photos
  53 ‘yes’
194 ‘maybe’




                  888 members
The Facebook Marketing Bible:   www.insidefacebook.com
All about...
 Twitter
Why should I care?
                                                                   Frank Eliason - @comcastcares

     ...
www.twitter.com/SouthwestAir

Twitter includes others in ongoing dialogue
Hootsuite is awesome!
www.hootsuite.com
How can you play
                                           with your audience?
www.threadbanger.com/post/12723

         ...
www.crowdeye.com




                                               http://search.twitter.com
           www.tweetbeep.com...
All about...
LinkedIn
LinkedIn connects professionals




                    Main: www.linkedin.com
Business opportunities on LinkedIn

                                 Start a group to connect
                            ...
Start loving...
Rich Media
United Way: www.youtube.com/unitedway




       Zappos: www.youtube.com/user/zappos




         Schipul: www.vimeo.com/s...
Buy a Flip camera (seriously)




       http://www.theflip.com/
Flickr: Sharing Stories and generating buzz
          www.flickr.com/groups/ifest/
Tracking the Buzz

http://www.flickr.com/photos/10639367@N00/1945366222/
Listening and Engaging: Tracking Tools

Due diligence on your Story

                                           www,techno...
Listening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
Personal Brands!



www.flickr.com/photos/zarajay/459002147
More than just a person



               Hi, I’m happykatie
The Big Idea:




                           www.flickr.com/photos/joshuacraig/3075437046


Personal Brands are Profitable f...
27 on Twitter
                     14,065 followers




                     27 on Facebook
                     12,446 fr...
3,635 page views / 6 months from employee site referrals

               $1 / click PPC advertising


 $7270 / year FREE o...
The ROI of Social Media

Gary Vaynerchuk found:

$15,000 in direct mail = 200 new
customers

$7,500 Billboard = 300 new
cu...
Businesses can help Personal
           Brands
Recruit internally for Personal Brands
www.schipul.com/personalbrands
The Brand Development Cycle
Let’s put it all together now

 • Find the tools that work for you

 • Make it easy to talk to/about you

 • Nourish your ...
Ed Schipul
Email: eschipul@schipul.com
Blog: www.eschipul.com
Flickr: www.flickr.com/eschipul
Twitter: www.twitter.com/esch...
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed Schipul
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Intro to Social Media and Personal Brands by Ed Schipul

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Intro to Social Media and Personal Brands by Ed Schipul

  1. 1. www.flickr.com/photos/haniamir/4177587720 Intro to Social Media for Business Connecting, communicating and growing on the Social Web Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
  3. 3. Some things we will look into today... • Storytelling tools on the Web • The art of listening • Personal Brands are here! www.flickr.com/photos/marcelgermain/3840003650 The business case for Social Media and online networking Find this presentation: www.slideshare.net/eschipul
  4. 4. What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
  5. 5. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  6. 6. Who is your audience? ???????????? ???????????? ? ????????????
  7. 7. Take care of your people. Marketing success Community love
  8. 8. www.flickr.com/photos/limonada/543042006 Your online tools
  9. 9. 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact
  10. 10. All about... Blogs
  11. 11. Embeddable pics and videos http://www.youtube.com/user/houstonzoo Research Fund Drive 1000’s of personal Stories Information + Community - in good times + bad times www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
  12. 12. Tony Chachere’s Blog - fun, friendly and informative http://blog.tonychacheres.com
  13. 13. Anatomy of a Blog post
  14. 14. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com
  15. 15. 400 million + Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
  16. 16. Avoiding someone? BLOCK THEM!
  17. 17. www.facebook.com/schipul Why pages rock...
  18. 18. Page Power in Facebook
  19. 19. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  20. 20. The Facebook Marketing Bible: www.insidefacebook.com
  21. 21. All about... Twitter
  22. 22. Why should I care? Frank Eliason - @comcastcares • Simple question: “Can I help?” • Take it offline when needed • Turned around Comcast’s reputation for service and support •“We didn’t have a choice” http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
  23. 23. www.twitter.com/SouthwestAir Twitter includes others in ongoing dialogue
  24. 24. Hootsuite is awesome! www.hootsuite.com
  25. 25. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/
  26. 26. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
  27. 27. All about... LinkedIn
  28. 28. LinkedIn connects professionals Main: www.linkedin.com
  29. 29. Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
  30. 30. Start loving... Rich Media
  31. 31. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
  32. 32. Buy a Flip camera (seriously) http://www.theflip.com/
  33. 33. Flickr: Sharing Stories and generating buzz www.flickr.com/groups/ifest/
  34. 34. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/
  35. 35. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  36. 36. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  37. 37. Addictive and essential Google Reader: www.google.com/reader
  38. 38. Personal Brands! www.flickr.com/photos/zarajay/459002147
  39. 39. More than just a person Hi, I’m happykatie
  40. 40. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  41. 41. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  42. 42. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  43. 43. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  44. 44. Businesses can help Personal Brands
  45. 45. Recruit internally for Personal Brands www.schipul.com/personalbrands
  46. 46. The Brand Development Cycle
  47. 47. Let’s put it all together now • Find the tools that work for you • Make it easy to talk to/about you • Nourish your Personal Brands www.flickr.com/photos/arslan/504800183 Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  48. 48. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

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