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emadsaif
BUSINESS MODEL
Lecturer & Coordinator of Entrepreneurship
Qatar University
emadsaif@qu.edu.qa | @esaif
emadsaif
Entrepreneurship Educator
ENGINEER
ENTREPRENEUR
EDUCATOR
emadsaif
BUSINESS MODEL
Design how your startup
creates, delivers and captures
value ($)
Disrupt existing
business models and
beat the competition
emadsaif
AGENDA
Business
Model Canvas
Innovating
Business Model
Real
Examples
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RED
OCEAN!
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BLUE
OCEAN!
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How do we
innovate
our business model ?
emadsaif
Alex Osterwalder
The best innovators are not
necessarily the most
creative people. The best
innovators are those who
are outstanding at pattern
recognition!
emadsaif
By Recognizing
BUSINESS MODEL
PATTERNS
emadsaif
By Recognizing
BUSINESS MODEL
PATTERNS
Product innovation1
Customer innovation2
Resource innovation3
Revenue innovation4
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innovation
Product
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Product Innovation Performance
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Product Innovation Performance
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Product Innovation Performance
Family Hub 2.0
• Voice Recognition
• Controlling other appliances
• Samsung Pay available
• Connected to a smartphone
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Product Innovation Sustainability
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Product Innovation Sustainability
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Product Innovation Customization
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Product Innovation Customization
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Product Innovation Product Systems
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Product Innovation Product Systems
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Product Innovation Product Systems
Compatible accessories
like phone cases
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Product Innovation Extra Service
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Product Innovation Extra Service
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Product Innovation Extra Service
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Product Innovation Extra Service
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Product Innovation Localization
Authentic Qatari
drink & snack
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Product Innovation Localization
Local
Products
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Product Innovation Localization
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Product Innovation Design & Usability
emadsaif
Product Innovation Design & Usability
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Product Innovation Design & Usability
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Product Innovation Design & Usability
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Product Innovation Design & Usability
emadsaif
Product Innovation Design & Usability
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Product Innovation Design & Usability
emadsaif
Product Innovation Design & Usability
Tesla Model S BMW Model i3
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Product Innovation Design & Usability
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Product Innovation Design & Usability
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Product Innovation Design & Usability
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Product Innovation Design & Usability
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Product Innovation Design & Usability
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Performance
Product Innovation Sustainability
Customization
Product System
Extra Service
Localization
Design & Usability
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innovation
Customer
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Customer Innovation Unserved Markets
emadsaif
Customer Innovation Innovative Sales Channels
emadsaif
Customer Innovation Innovative Sales Channels
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Customer Innovation Innovative Sales Channels
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Customer Innovation Innovative Sales Channels
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Customer Innovation Innovative Sales Channels
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Customer Innovation Customer Loyalty Programs
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Customer Innovation Customer Service
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Customer Innovation Customer Service
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Customer Innovation Community Building
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Customer Innovation Community Building
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Customer Innovation Community
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Customer Innovation Co-Creation
ideas.lego.com
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Innovative Sales
Channels
Customer Innovation
Loyalty Programs
Unserved Markets
Customer Service
Community
Co-creation
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innovation
Resource
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Resource Innovation Data Analysis
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Resource Innovation Data Analysis
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Resource Innovation Process
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Resource Innovation Process
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Resource Innovation Process
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Resource Innovation Research & Development
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Resource Innovation Design Thinking
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Resource Innovation Partnerships
After
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Resource Innovation Partnerships
Driver = partner
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Process
Resource Innovation
R & D
Data Analysis
Design Thinking
Partnerships
emadsaif
innovation
Revenue
emadsaif
revenue
Patterns
One Time Payment
Multi-sided Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
1
2
3
4
5
6
7
8
9
1
0
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
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One-time-payment
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$
One Time Payment
• Revenue generating by a
one time transaction of
a product or service
• Most basic form of
revenue and also the
most common
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
$
Bait & Hook
$
• Basic product (hook) is
offered cheaply or free
• The complementary
product or refill (bait) is
sold expensively.
• The basic product cannot
be used without the
complementary product.
• Requires high product
innovation, patents &
strong brand
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Hook
Bait
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Hook
Bait
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Hook
Bait
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Update
Hook
Bait
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Hook
Bait
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
$
Multi-sided Platforms
$
• Connecting 2 or more
customer segments
together with a clear
value proposition for each
segment
• Revenue is generated
typically as a % fee of one
or more customers
• Hard to build enough
customer base (Chicken &
the Egg)
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Guests
Host
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Customer
Merchant
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Passenger
Driver
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
$
Pay Per Use
• Customers are charged
for how much product or
service they use.
• Can be effectively
metered and billed to
customers
• Valuable in collecting
customer preferences
and habits
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Pay per/gram
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Pay per/min
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Pay per/hour
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Pay per/day
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
Subscription
$
• Customers signup for a
periodic access to a
product or service.
• Great for creating
reoccurring revenue
• Need to be very
competitive with great
value to customers
• Tough to accept when
different than industry
business model standard
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
Freemium
$
• Combines free and
premium products
• Free product offers basic
features while premium
offers more features
• The focus is on converting
free users to paying users
and there is danger of no
paying customers
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
Micropayments
$
$
• Similar to Freemium
model but purchases are
made within the free
app.
• Relies on hooking user to
make purchases to save
time and gain more
options
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
Free
Data Reseller
$
• Offer product for free
(sometimes paid) and
make revenue by selling
data to 3rd party.
• Data can be raw,
processed or insights
• At risk of customer
privacy issues & cyber
attacks
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
Free
Advertising
$
• Offer product for free
(sometimes paid) and
makes advertisement
revenue from advertisers
• Needs a huge customer
base for advertisers to
be interested and pay
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One Time
Payment
Multi-sided
Platforms
Micropayments
Un-bundling
Advertising
Data Reseller
Pay Per Use
Subscription
Freemium
Bait & Hook
emadsaif
$
Un-bundling
• Break down the
product/service into
smaller elements to make
it more economical for
customer.
• Suitable for niche markets
• Requires deep
understanding of
customer needs
emadsaif
emadsaif
EliminateCreate
ReduceRaise
Fitness / Spa
Table Seated
Restaurants
Room Space Price
Modern
Design
Bed &
Pillows
Free WIFI
Free Video
on Demand
Check-in
Process
emadsaif
emadsaif
Bait & Hook
Revenue Innovation Multi-Sided
One Time Payment
Pay Per Use
Subscription
Micropayments
Data Reseller
Freemium
Advertising
Un-budling
emadsaif
There are even more
Patterns
emadsaif
emadsaif
Rethink &
your business model
Innovate
emadsaif
THANK YOU
Lecturer & Coordinator of Entrepreneurship
Center for Entrepreneurship, Qatar University
emadsaif@qu.edu.qa | @esaif
esaif
emadsaif

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LEGO ® Serious Play® 101
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