Business Model Innovation - Key Note Speech

1. emadsaif BUSINESS MODEL Lecturer & Coordinator of Entrepreneurship Qatar University emadsaif@qu.edu.qa | @esaif

2. emadsaif Entrepreneurship Educator ENGINEER ENTREPRENEUR EDUCATOR

3. emadsaif BUSINESS MODEL Design how your startup creates, delivers and captures value ($) Disrupt existing business models and beat the competition

4. emadsaif AGENDA Business Model Canvas Innovating Business Model Real Examples

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12. emadsaif RED OCEAN!

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14. emadsaif BLUE OCEAN!

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16. emadsaif How do we innovate our business model ?

17. emadsaif Alex Osterwalder The best innovators are not necessarily the most creative people. The best innovators are those who are outstanding at pattern recognition!

18. emadsaif By Recognizing BUSINESS MODEL PATTERNS

19. emadsaif By Recognizing BUSINESS MODEL PATTERNS Product innovation1 Customer innovation2 Resource innovation3 Revenue innovation4

20. emadsaif innovation Product

21. emadsaif Product Innovation Performance

22. emadsaif Product Innovation Performance

23. emadsaif Product Innovation Performance Family Hub 2.0 • Voice Recognition • Controlling other appliances • Samsung Pay available • Connected to a smartphone

24. emadsaif Product Innovation Sustainability

25. emadsaif Product Innovation Sustainability

26. emadsaif Product Innovation Customization

27. emadsaif Product Innovation Customization

28. emadsaif Product Innovation Product Systems

29. emadsaif Product Innovation Product Systems

30. emadsaif Product Innovation Product Systems Compatible accessories like phone cases

31. emadsaif Product Innovation Extra Service

35. emadsaif Product Innovation Localization Authentic Qatari drink & snack

36. emadsaif Product Innovation Localization Local Products

37. emadsaif Product Innovation Localization

38. emadsaif Product Innovation Design & Usability

45. emadsaif Product Innovation Design & Usability Tesla Model S BMW Model i3

51. emadsaif Performance Product Innovation Sustainability Customization Product System Extra Service Localization Design & Usability

52. emadsaif innovation Customer

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54. emadsaif Customer Innovation Unserved Markets

55. emadsaif Customer Innovation Innovative Sales Channels

60. emadsaif Customer Innovation Customer Loyalty Programs

61. emadsaif Customer Innovation Customer Service

62. emadsaif Customer Innovation Customer Service

63. emadsaif Customer Innovation Community Building

64. emadsaif Customer Innovation Community Building

65. emadsaif Customer Innovation Community

66. emadsaif Customer Innovation Co-Creation ideas.lego.com

67. emadsaif Innovative Sales Channels Customer Innovation Loyalty Programs Unserved Markets Customer Service Community Co-creation

68. emadsaif innovation Resource

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70. emadsaif Resource Innovation Data Analysis

71. emadsaif Resource Innovation Data Analysis

72. emadsaif Resource Innovation Process

75. emadsaif Resource Innovation Research & Development

76. emadsaif Resource Innovation Design Thinking

77. emadsaif Resource Innovation Partnerships After

78. emadsaif Resource Innovation Partnerships Driver = partner

79. emadsaif Process Resource Innovation R & D Data Analysis Design Thinking Partnerships

80. emadsaif innovation Revenue

81. emadsaif revenue Patterns One Time Payment Multi-sided Platforms Micropayments Un-bundling Advertising Data Reseller Pay Per Use Subscription Freemium Bait & Hook 1 2 3 4 5 6 7 8 9 1 0

82. emadsaif One Time Payment Multi-sided Platforms Micropayments Un-bundling Advertising Data Reseller Pay Per Use Subscription Freemium Bait & Hook

83. emadsaif One-time-payment

84. emadsaif $ One Time Payment • Revenue generating by a one time transaction of a product or service • Most basic form of revenue and also the most common

86. emadsaif $ Bait & Hook $ • Basic product (hook) is offered cheaply or free • The complementary product or refill (bait) is sold expensively. • The basic product cannot be used without the complementary product. • Requires high product innovation, patents & strong brand

87. emadsaif Hook Bait

90. emadsaif Update Hook Bait

93. emadsaif $ Multi-sided Platforms $ • Connecting 2 or more customer segments together with a clear value proposition for each segment • Revenue is generated typically as a % fee of one or more customers • Hard to build enough customer base (Chicken & the Egg)

94. emadsaif Guests Host

95. emadsaif Customer Merchant

96. emadsaif Passenger Driver

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101. emadsaif $ Pay Per Use • Customers are charged for how much product or service they use. • Can be effectively metered and billed to customers • Valuable in collecting customer preferences and habits

102. emadsaif Pay per/gram

103. emadsaif Pay per/min

104. emadsaif Pay per/hour

105. emadsaif Pay per/day

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108. emadsaif Subscription $ • Customers signup for a periodic access to a product or service. • Great for creating reoccurring revenue • Need to be very competitive with great value to customers • Tough to accept when different than industry business model standard

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115. emadsaif Freemium $ • Combines free and premium products • Free product offers basic features while premium offers more features • The focus is on converting free users to paying users and there is danger of no paying customers

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121. emadsaif Micropayments $ $ • Similar to Freemium model but purchases are made within the free app. • Relies on hooking user to make purchases to save time and gain more options

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127. emadsaif Free Data Reseller $ • Offer product for free (sometimes paid) and make revenue by selling data to 3rd party. • Data can be raw, processed or insights • At risk of customer privacy issues & cyber attacks

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132. emadsaif Free Advertising $ • Offer product for free (sometimes paid) and makes advertisement revenue from advertisers • Needs a huge customer base for advertisers to be interested and pay

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138. emadsaif $ Un-bundling • Break down the product/service into smaller elements to make it more economical for customer. • Suitable for niche markets • Requires deep understanding of customer needs

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140. emadsaif EliminateCreate ReduceRaise Fitness / Spa Table Seated Restaurants Room Space Price Modern Design Bed & Pillows Free WIFI Free Video on Demand Check-in Process

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142. emadsaif Bait & Hook Revenue Innovation Multi-Sided One Time Payment Pay Per Use Subscription Micropayments Data Reseller Freemium Advertising Un-budling

143. emadsaif There are even more Patterns

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145. emadsaif Rethink & your business model Innovate

146. emadsaif THANK YOU Lecturer & Coordinator of Entrepreneurship Center for Entrepreneurship, Qatar University emadsaif@qu.edu.qa | @esaif esaif emadsaif

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