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Reaching and connecting with Minnesota family forest owners Eli Sagor [email_address]   MN SAF conference February 2011
Key ideas ,[object Object],[object Object],[object Object]
Where do you turn for info? ,[object Object],[object Object],[object Object],[object Object]
Adult learners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learners value ,[object Object],[object Object],[object Object]
Google
Landowner  segmentation Owners Acres Source: Butler et al. 2007,  Journal of Forestry
2010 survey ,[object Object],[object Object]
Who are these people? ,[object Object],[object Object],[object Object],[object Object]
Results: Distance from residence
What are the characteristics of northern Minnesota family forest owners’ woodland info networks? Range: 0-14 Mean: 2.92 Median: 2 n =774
Percent of respondents  naming  at least one specific source, by source group
Satisfaction with network ,[object Object],= respondent = peer = forester or logger = cons / env group   Adding new sources to the network makes landowners happier. Satisfaction = 2.43 + .199*s  (where s = # sources;  p  < 0.001)
Landowners want to hear from professionals
So, what to do? ,[object Object],[object Object],[object Object],[object Object]
Discussion board
Share stories
MMW on Facebook
Atmosphere: moderated spaces ,[object Object],[object Object],[object Object]
Personal networks
Summary ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Key ideas ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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Reaching and communicating with Minnesota family forest owners

Editor's Notes

  1. output results base file tinkering 101013.spv
  2. output Q6 frequencies 100924.spv (similar in output results base file 100927.spv)
  3. output Q6 frequencies 100924.spv