Important Concepts (cont.) Considerations: • For non-native speakers, we need to simplify our language somewhat and avoid unusual terms and constructions. • Native speakers typically still outnumber non-natives. We don‟t want to alienate native speakers by going to extremes. • The use of translation memory underscores the importance of consistency. (Global English targets sources of unnecessary inconsistency, not just errors.) • For translation—especially machine translation— simplification, consistency, and clarity are important. slide 4Copyright © 2012, SAS Institute Inc. All rights reserved.