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2.0 (?)
           a exploration of                           in the web 2.0 age

                                 by erwin huang, vp HKITF

                              add me @facebook : erwinhuang



Wednesday, 28 September, 11                                                1
Education 2.0
  Publish 2.0
                                Church Leaders 2.0
      Marketing 2.0
                                          Edcity 2.0
                    Media 2.0
                                          Retail 2.0
       NGO 2.0
                                   is all about transformation..
Wednesday, 28 September, 11                                        2
Translation
                  • Kill Less Trees
                  • Searchable
                  • Light, read anywhere
                  • Multimedia



Wednesday, 28 September, 11                 3
Transformation
          •       Collaborative Learning

          •       Learn anywhere

          •       Liberal Art Education

              •     Training future
                    Leaders

              •     vs Training
                    Professional




          •       Student Centric learning
Wednesday, 28 September, 11                    4
Teacher Centric Learning
           • Current
                 Classrooms:

           • Learning 1.0
           • Teacher centric




Wednesday, 28 September, 11               5
Student Centric
             Learning
     • Future
       Classroom:

     • Student centric
     • teacher
       becomes:
         •     Mentor

         •     Problem Solver

         •     Support

         •     Tour guide

         •     Librarian
Wednesday, 28 September, 11     6
the 2.0 Student
Wednesday, 28 September, 11                     7
it’s all about me
Wednesday, 28 September, 11                       8
i want it Now!!
                               i want This!
                                it want it Free!!
                         it want to share it with
                                     the world!!
Wednesday, 28 September, 11                         9
ruby and her funny teacher case
Wednesday, 28 September, 11       10
Web 2.0
             Consumer Generated Content
             Long Tail
             Network Media/Coummunity
             Facebook and Twitter
             Mobile




Wednesday, 28 September, 11               11
What Works?
  iTune, largest Music, Game store
Wednesday, 28 September, 11          12
Bite size snack..
                               US$0.99 Magic Price
                              Games/Songs/TVShow

                                    US$9.99 books




Wednesday, 28 September, 11                          13
kkbox
                                                    HK$49/
                                                     month
                                                   unlimited
                                                       songs




                              What Works better?
Wednesday, 28 September, 11                                14
What does facebook offer?
      • all my friends
      • streams and walls
      • all my photos
      • My Life
      • access anywhere
      • events
      • page and groups
      • a lot of HK people
Wednesday, 28 September, 11                        15
Re-think..
                   •      Immersive User Experience
                   •      Topics driven vs Large and hard to find
                   •      Distributed vs all in one place
                   •      Not here and there, but Everywhere
                   •      Single login into the social communities
                         •    facebook connect
                   •      mobile apps


Wednesday, 28 September, 11                                          16
our 2.0 Response
                                                          some thoughts..

                   •      Understand the Game

                   •      User Generated Content

                         •    i.e. not top down

                   •      Community effect

                         •    Viral marketing

                   •      Long Tail Approach

                   •      Anytime Anywhere Ubiquitous Computing

                   •      Be In it! Be “In” doing it!

Wednesday, 28 September, 11                                                 17
Link the
                   • Fight for Mind Share
                   • Build Resource Centers

                   • Facebook or QQ
                    • Topic based Page/Group (vs org based)
                    • Resource Support Center
                   • Build Apps for Mobile
Wednesday, 28 September, 11                                   18
our 2.0 Response
                              Call to Action: Be in there! Be “In” doing it!


                   • Understand before you Condemn
                   • Fight for Mind Share
                   • Train 2.0 ready Leaders
                   • Use Top Technologies, (media is the message
                   • Know the Game
                   • Bottoms up approach
                   • Build Resource/Support Center
Wednesday, 28 September, 11                                                    19
BUILD GREAT MOBILE APP
                              Be In it! Be “In” doing it!
Wednesday, 28 September, 11                                 20
Be In it! Be “In” doing it!
thru Social Networking
Wednesday, 28 September, 11   21
Wednesday, 28 September, 11   22
Hope . Chance . Choice

Wednesday, 28 September, 11                            23
Our vision
            Every child should have a digital,
              personalized learning space

               Our mission
                 Bridge the digital gap
              Deliver a level playing field
           Inspiration and hope thru walking
                        together..
Wednesday, 28 September, 11                      24
Our Offer: the                                  story..
                              •               !!     •        $158 x 12
                              • Gov.Subsidy $1300/yr • Gov.Subsidy $1300/yr
                                                           or $108/mth

                              •              :       •          : $50/mth or
                                       $ 250/yr              $600/yr
                                          x3
                              •       Netbook +      •      冇          ??
                                  3 year x Network


Wednesday, 28 September, 11                                                    25
what’s the magic?
         a Massive Social Groupon 團購
       • Scale

       • Efficiency

       • Game Theory Tactic

       • Top Technologies

       • Strategic Appeal       to the Best and Top Companies

Wednesday, 28 September, 11                                     26
WHAT DO
           WE OFFER?                    Netbook
                                                     BB
           (LOW PRICE + TOP VALUE)                 internet
                 (CHOICE)
                (BEST TECH)

                                        notebook
                                        ThinkPad
                                        +$300/yr

                                                     3G
                                                   +$300/
             super market, for future   Desktop      yr
                     tech


Wednesday, 28 September, 11                                   27
2.0 Rethink!
             Process
             Product
             Service
             Customer
             Delivery
             Everything

             where is
             your Value Proposition
             Restructure to deploy


Wednesday, 28 September, 11           28
Summary
           dawn of the Web 2.0 gen

          Rethink Value Proposition
             what are u offering




Wednesday, 28 September, 11           29
NICE TO SHARE
                               ADD ME AT FB: ERWINHUANG1

                              PRESENTATION AT SLIDESHARE.NET




Wednesday, 28 September, 11                                    30

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Youth Works 2.0

  • 1. 2.0 (?) a exploration of in the web 2.0 age by erwin huang, vp HKITF add me @facebook : erwinhuang Wednesday, 28 September, 11 1
  • 2. Education 2.0 Publish 2.0 Church Leaders 2.0 Marketing 2.0 Edcity 2.0 Media 2.0 Retail 2.0 NGO 2.0 is all about transformation.. Wednesday, 28 September, 11 2
  • 3. Translation • Kill Less Trees • Searchable • Light, read anywhere • Multimedia Wednesday, 28 September, 11 3
  • 4. Transformation • Collaborative Learning • Learn anywhere • Liberal Art Education • Training future Leaders • vs Training Professional • Student Centric learning Wednesday, 28 September, 11 4
  • 5. Teacher Centric Learning • Current Classrooms: • Learning 1.0 • Teacher centric Wednesday, 28 September, 11 5
  • 6. Student Centric Learning • Future Classroom: • Student centric • teacher becomes: • Mentor • Problem Solver • Support • Tour guide • Librarian Wednesday, 28 September, 11 6
  • 7. the 2.0 Student Wednesday, 28 September, 11 7
  • 8. it’s all about me Wednesday, 28 September, 11 8
  • 9. i want it Now!! i want This! it want it Free!! it want to share it with the world!! Wednesday, 28 September, 11 9
  • 10. ruby and her funny teacher case Wednesday, 28 September, 11 10
  • 11. Web 2.0 Consumer Generated Content Long Tail Network Media/Coummunity Facebook and Twitter Mobile Wednesday, 28 September, 11 11
  • 12. What Works? iTune, largest Music, Game store Wednesday, 28 September, 11 12
  • 13. Bite size snack.. US$0.99 Magic Price Games/Songs/TVShow US$9.99 books Wednesday, 28 September, 11 13
  • 14. kkbox HK$49/ month unlimited songs What Works better? Wednesday, 28 September, 11 14
  • 15. What does facebook offer? • all my friends • streams and walls • all my photos • My Life • access anywhere • events • page and groups • a lot of HK people Wednesday, 28 September, 11 15
  • 16. Re-think.. • Immersive User Experience • Topics driven vs Large and hard to find • Distributed vs all in one place • Not here and there, but Everywhere • Single login into the social communities • facebook connect • mobile apps Wednesday, 28 September, 11 16
  • 17. our 2.0 Response some thoughts.. • Understand the Game • User Generated Content • i.e. not top down • Community effect • Viral marketing • Long Tail Approach • Anytime Anywhere Ubiquitous Computing • Be In it! Be “In” doing it! Wednesday, 28 September, 11 17
  • 18. Link the • Fight for Mind Share • Build Resource Centers • Facebook or QQ • Topic based Page/Group (vs org based) • Resource Support Center • Build Apps for Mobile Wednesday, 28 September, 11 18
  • 19. our 2.0 Response Call to Action: Be in there! Be “In” doing it! • Understand before you Condemn • Fight for Mind Share • Train 2.0 ready Leaders • Use Top Technologies, (media is the message • Know the Game • Bottoms up approach • Build Resource/Support Center Wednesday, 28 September, 11 19
  • 20. BUILD GREAT MOBILE APP Be In it! Be “In” doing it! Wednesday, 28 September, 11 20
  • 21. Be In it! Be “In” doing it! thru Social Networking Wednesday, 28 September, 11 21
  • 23. Hope . Chance . Choice Wednesday, 28 September, 11 23
  • 24. Our vision Every child should have a digital, personalized learning space Our mission Bridge the digital gap Deliver a level playing field Inspiration and hope thru walking together.. Wednesday, 28 September, 11 24
  • 25. Our Offer: the story.. • !! • $158 x 12 • Gov.Subsidy $1300/yr • Gov.Subsidy $1300/yr or $108/mth • : • : $50/mth or $ 250/yr $600/yr x3 • Netbook + • 冇 ?? 3 year x Network Wednesday, 28 September, 11 25
  • 26. what’s the magic? a Massive Social Groupon 團購 • Scale • Efficiency • Game Theory Tactic • Top Technologies • Strategic Appeal to the Best and Top Companies Wednesday, 28 September, 11 26
  • 27. WHAT DO WE OFFER? Netbook BB (LOW PRICE + TOP VALUE) internet (CHOICE) (BEST TECH) notebook ThinkPad +$300/yr 3G +$300/ super market, for future Desktop yr tech Wednesday, 28 September, 11 27
  • 28. 2.0 Rethink! Process Product Service Customer Delivery Everything where is your Value Proposition Restructure to deploy Wednesday, 28 September, 11 28
  • 29. Summary dawn of the Web 2.0 gen Rethink Value Proposition what are u offering Wednesday, 28 September, 11 29
  • 30. NICE TO SHARE ADD ME AT FB: ERWINHUANG1 PRESENTATION AT SLIDESHARE.NET Wednesday, 28 September, 11 30