Inside in the potential of video - White paper of our bespoke video services.

1. White paper - The potential of video
Creativity in Motion™

2. Growth of video traffic
Proportion of Total U.S. Internet Traffic
Source: Limelight Networks
Creativity in Motion™

3. Growth of online video
" Every minute 35 hours
" of video are being
uploaded to Youtube
"
"
2 Billion videos are
being watched per day
on Youtube
2B" Creativity in Motion™

4. Video dramatically improves SEO
“Videos are 53 times more likely than text pages to
appear on the first page of search results”
Creativity in Motion™

5. Youtube as search engine
Search engine marketshare Youtube 2010 growth and # views
15%
8%
46%
12%
16%
(source Comscore).
Creativity in Motion™

6. Video versus other online ads
Video ads are outperforming other ad formats in all Video ads All other ads
respects; they are more efficient in raising brand
awareness and helping viewers to understand the
advertisements message. (source IAB)
5.9%
Aided brand awareness
3.5%
17.2%
Online ad awareness 7.9%
8.8%
Message association
4.8%
3.2%
Brand favorability 2.1%
3.1%
Purchase intent 1.8%
Creativity in Motion™

7. Video traffic referral
facebook
48%
Twitter
Yahoo 38%
Google 35%
Bing 3% 15%
Monthly Growth Rate for Video Traffic Referral
Creativity in Motion™

8. Video drives action
• Video is a great way to increase interaction. Adding video to email marketing boosts
customers’ interaction by as much as 200-300% (M&S June 2010).
• 10-15% of shoppers who look at video’s click.
Without videos, there is about a 1.5% conversion rate (Doubleclick Oct. 2009).
• Online retailer Living Direct found that videos boosted conversion as well as increasing
time on site by 9%. (Internet Retailer, Oct. 2010).
• Retail site visitors who view video stay two minutes longer on average and are 64%
more likely to purchase than other site visitors (Comscore, Aug. 2010).
• Visitors who view product videos are 85% more likely to buy than visitors who do not,
based on OnlineGolf.com results (Internet Retailer, April 2010).
• Over 90% of shoppers found video useful in making purchase decisions, according to
Swimwear Boutique customers (Internet Retailer, October 2010).
Creativity in Motion™

9. Video Achieves results for Retailers
36% annual sales
40% increase in 24% reduction in
increase with
web sales product returns
video
*Online Computer Store *Consumer good e-retailer
*Online Camera Store
45% sales
40% revenue
increase for
increase with
products with
video
video
*Online Jewelry Store
*Online Bridal Store
Creativity in Motion™

10. Consumers want brands to entertain them
Provide you Be part of Help you Talk to me
Keep you Improve your Connect you with life your daily organize like a real
Entertain you informed knowledge with people experiences routine your life person
16-24 66 45 61 42 36 37 30 22
25-34 60 50 62 35 37 36 34 24
34-44 52 55 68 29 31 36 35 31
45-54 45 61 72 28 30 34 32 36
55-64 40 64 76 29 27 34 30 44
Global Data Jan. 2011
Creativity in Motion™

11. V-commerce video player examples
Bespoke player with product video, tutorial or commercials to engage with customers. In-player purchase links to shopping bag.
Creativity in Motion™

12. Social media video examples
Facebook fan page with video’s and In-player purchase links Youtube channel with wide range of brand videos
Creativity in Motion™

13. Opportunities
• Brands are turning into media channels. Video content is playing a central role in this;
corporate video, commercial, viral, short film or infomercial.
• Social media is creating an emotional responds with interactivity – shareability and
discussability which makes this ad medium unique.
• Video content combined with social media combined with a call to action
results in brand building, customer engagement and proven sales.
• Adding videos to your website optimizes your SEO dramatically.
Creativity in Motion™

14. Why ReeldealHD
• REELDEALHD is a frontrunner in the potential of video. Bringing you the culmination of
10 years industry experience of producing high quality video productions with a vision
for the future of our media landscape. We offer you bespoke video and stock footage,
combining creativity with V-commerce.
• REELDEALHD offers customized and dynamic video players to create a strong brand
channel on your own website.
• REELDEALHD helps to create a social media strategy with integrated and syndicated
content on Facebook and Youtube with a direct call to action.
• REELDEALHD creates dynamic E-magazines. Viewable online, on mobile and tablets
and include video to engage better with your customers.
• REELDEALHD offers in-house expertise combined external specialism.
We work project specific with low overhead, creating competitive pricing and flexibility.
Creativity in Motion™

15. Our bespoke services
" CREATIVE BRAND
INTEGRATION
STRATEGY
CONCEPT &
SCRIPT
HIGH
"
PROFESSIONAL HD MULTI
PRODUCTION PRODUCTION
CAST & CREW CAMERA
VALUES
" DISTRIBUTION TRANSCODING SYNDICATION
ADMAIL AND
ADNETWORKS
" TECHNOLOGY APP / PLAYER MULTI PLATFORM API /AD SERVERS
" ANALATICS VIEWS / ROI CALLS TO ACTION DEMOGRAPHICS
Creativity in Motion™

16. Our clients
Creativity in Motion™

17. Case study – Hays Recruitment
" Create branding video showing
HAYS recruitment world wide.
" Website player and viral on social
media networks.
" Result in strong number of people
sharing in social media landscape,
creating brand awareness and
large number of new recruitments.
Creativity in Motion™

18. Case study – Select magazine
" Create a dynamic e-magazine for the
more than 25 years running
photographic B2B; select-magazine.
" Online edition includes showreels and
interviews produced by reeldealHD.
Viewable online, on tablets and mobile.
" The dashboard enables us torate.
page views and click trough
track
Results; increased magazine sales
trough the app store and bookings.
Creativity in Motion™

19. Contact details
Creativity in Motion™