VPRO vs YouTube

•

3 likes•656 views

Erwin Blom

Presentation for EBU colleagues about the where and whys of channels on YouTube.

Business Technology

WHEN?

April 13th: ﬁrst meeting
VPRO <> YouTube.

April 20th: VPRO
launches 4 YouTube
channels!

WHY?
The VPRO wants to be
where it’s (potential)
audience is.

The audience spends a
lot of time on YouTube.

Therefore the VPRO
wants to be present on
YouTube.

WHY?
Google is the default
content search engine.

YouTube is becoming
the dominant video
search engine.

You can only be found
by YouTube when you
are on YouTube ...

WHY?
We are working on
atomizing content.

Let people share,
embed and distribute.

YouTube is
instrumental in that
respect.

WHY?
People want your
content and put it on
the net anyway.

Beneﬁt brandwise and
trafﬁcwise. Start your
own channels.

Be offensive not
defensive!

HOW?
Don’t frustrate your
audience, give them
full content!

But point them to your
own rich internet sites
as well.

Make it a two way
thing ...

HOW?

We focus ﬁrst and
formost on our own
sites, but wanna be
present on all valuable
platfoms

YouTube, iTunes, IPTV,
AppleTV, digital tv.

ISSUES
Rights. What are you
allowed to do with
which content?

How do you minimize
extra work? Digitizing...

Branding. How do you
make shure you
beneﬁt?

ISSUES

Figures. How do you
make sures the views
on YouTube add to
your normal stats.

Marketing. How do
people ﬁnd you within
the YouTube masses?

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