Main trends detected in 2011 for 2012

1. 2012 is gonna be amazing?
If you were able to read this:
CHALLENGE ACCEPTED

2. YD ADVISORY
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3. JAN 2012 | TRENDS

4. HOW WILL BE THINGS IN 2012?

5. SIMPLICIDADE

6. SIMPLICIDADE

7. SIMPLICIDADE

8. BUT NOT TOO
OBVIOUS

9. FUNNY

10. BUT NOT BASIC

11. SMART

12. BUT NOT NERD

13. HUMAN

14. AND ERROR
PICTURE
NOT ROBOTS NOT FOUND

15. JAN 2012 | TRENDS
WHAT WILL BRING 2012?

16. JAN 2012 | TRENDS
SOCIAL MEDIA
MOBILE
TRENDS

17. SOCIAL MEDIA
Social Networking Sites 2008-2011

18. SOCIAL MEDIA
WHAT WILL BRING 2012 TO THE BIG
PLAYERS?
Facebook they are even
testing to find the best
way to
monetize the website. Ads
on the facebook wall are the
innovation in 2012.
Google+ they are doing
everything they can to
make it work and even with
all the Google’s might behind it it
can go either way.

19. SOCIAL MEDIA
WHAT WILL BRING 2012 TO THE BIG
PLAYERS?
LinkedIn It’s here to stay but their market
share should stabilize somewhere between 0.6 and
0.9 percent.
Facebook 63.26%
Twitter has still room to grow but it will
not challenge the Facebook in its dominance. Google+ Youtube 21.16%
Twitter 1.48%
is another matter and the current fight between
Google and Twitter about the inclusion of Google+
LinkedIn 0.56%
pages in search results is a clear indicator that Twitter
feels threatened by the search giant.
Pinterest a social bookmarking site Google + 0.42%
that came out of nowhere. Still to early to tell but it
has a power to drive traffic to your site comparable to
that of StumbleUpon.

20. SOCIAL MEDIA
FACEBOOK PAGES WORLWIDE
Facebook clear trend of
increasing communities:
 Top pop singers
 Humour series
 Poker

21. SOCIAL MEDIA
FACEBOOK PAGES TREND IN PORTUGAL
Facebook clear trend of
increasing communities:
 of the top football players
 that share stupid videos and
says
 show some
feelings/motivations

22. SOCIAL MEDIA
IS PINTEREST THE TREND OF NEW SOCIAL NETWORKS?
Pinterest a social bookmarking site that came out of nowhere. Still to early to
tell but it has a power to drive traffic to your site comparable to that of
StumbleUpon.

23. SOCIAL MEDIA
WHAT WILL BRING 2012 TO THE SOCIAL
MEDIA?
A bigger shift in social media
toward branding, customer
service and B2B marketing.
“In time, businesses won't be able to
afford NOT to use social media for
marketing.”
“…more businesses should be paying
closer attention to blog posting…”
“…it's also expected that B2B
(business-to-business) branding
through social media will experience
significant growth 2012.”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-
Trend-Predictions-2012.htm

24. SOCIAL MEDIA
WHAT WILL BRING 2012 TO THE SOCIAL
MEDIA?
“Relevant and measurable
social media influence. Sites like
Klout, Kred and PeerIndex should continue
to grow in popularity and complexity
throughout the New Year.”
“Social television converging
with traditional television.”
“…laptops, tablets, and smartphones
could come together to offer us more
social and sharable television
experiences that we can enjoy
whenever we want”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-
Trend-Predictions-2012.htm

25. SOCIAL MEDIA
WHAT WILL BRING 2012 TO THE SOCIAL
MEDIA?
“Social media affecting
search results. Google recently
made some tweaks to their search
algorithm that now returns more timely and
recently published content in search results.
However, For somebody else's search
results for the same keyword may look
comparably different because their network
of friends shares different content.
“Facebook taking sharing to a
whole new level.”
“…Eventually, Facebook sharing will
become automatic. When you're reading
a blog post on your favorite blog or
watching a YouTube video from one of
your favorite creators, it will be shared
automatically via open graph sharing.”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm

26. SOCIAL MEDIA
2011 WAS THE YEAR OF SOCIAL REVOLUTION
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27. JAN 2012 | TRENDS
SOCIAL MEDIA
MOBILE
TRENDS

28. MOBILE
2011 WAS ONLY THE IGNITION TO MOBILE
SHIFT

29. MOBILE
MOBILE ADVERTISING IS NOW GROWING AS EVER
“Mobile advertising networks have delivered
350-billion global impressions in
2011, generating $800-million in media
spend, and earning $275-million in revenue.
The US market generated 50% of gross media
spend, with Europe and Asia both at around 25%.”
“…they predict that the value of mobile retail
marketing (a sector still in its infancy when
compared to traditional advertising outlets) will hit
$15 billion next year — a 50% leap
up from 2011”
“...mobile
marketing and advertising
revenues will reach nearly $54-billion
by 2020.”
http://memeburn.com/2011/12/five-mobile-trends-to-look-out-for-in-2012/

30. MOBILE
MOBILE COUPONS
Mobile Coupons
“Mobile barcodes are the biggest area
of potential for innovation. they rank
mobile barcodes the second highest
mobile marketing priority for 2012…”
UnMatched Opportunity
“They offer unmatched opportunity to
increase brand value by adding
measurable interactive functionality
and richer consumer engagement.”
“One obstacle so far has been that QR
code scanning capabilities have not
come as standard on mobile
phones…”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm

31. MOBILE
THE MOBILE WEB WILL BE A LEADING CHANNEL IN
2012
“Mobile search will be the dominant activity
for engaging people with branded
Communications, according to Google.
Mobile search could become as big for
Google, if not bigger, than desktop search.
This holiday season, the search giant expects
that 44% of total searches for last
minute gifts will be from mobile devices.”
“According to Forrester research, while 13%
of the U.S. population searched with a
mobile device in 2010 (90% with
Google), mobile searchers will account for
28% of the U.S. population by 2015.”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm

32. MOBILE
MOBILE COMMERCE
“It’s doubtful that mobile commerce will
become mainstream until 2015, since payment
solution providers still need to address use and
implementation ease without compromising
security.”
“Swipe to Pay. International banks are
developing a mobile transactional capability
called “Swipe to Pay”, which is set to
completely replace credit cards within a few
years. “
“E-Stores. According to PayPal, global mobile
payment volume increased by 516%. Amazon
says that the number of American customers
who shop via their mobile device has nearly
tripled since last year.”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm

33. MOBILE
MOBILE VIDEO
“HTML5 has enabled rich-media
environments that will help brands
achieve the creatives that they envision
and reach people more uniformly across
various mobile devices.”
“Current development sees the
simultaneous introduction of the
speedy 4G networks by operators while
programming is shifting to the mobile-
friendly HTML5 language. “
“…the mobile web will become what
desktop internet became in the 90s: the
standard platform for anyone doing
business.”
http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm

34. JAN 2012 | TRENDS
SOCIAL MEDIA
MOBILE
TRENDS

35. (CLICK TO PLAY)

36. TRENDS
WHAT WILL BRING 2012 MORE CLEAR?
TOP TRENDS
 Minipreneurs
 Recommerce –trading is the
new buying.
 Sellsummers – selling is
 the new saving;
 Generation C
 Costumer made
 Consumer Generated
Marketing
 Glocalization/Locavores
 Relaxed Approach

37. TRENDS
NEW PRODUCTS Chloe + Isabel: turns all of its users
into mini jewelry entrepreneurs.
Simple: wants to get rid of bank fees
altogether and become a whole new TaskRabbit is creating an on-demand
mobile bank. workforce. It creates jobs and
supplemental income.
Mistash: A Social Product Catalog
H.Bloom is a subscription service for
ky Ant: Crowdfunding For Local Businesses flowers.
Zaarly: is a local marketplace so that
MoviePass is an all you can eat
anyone can hire a minion or sell things to
movie ticket solution.
neighborse
Turf is a location-based game
Skillshare: turns any place into a classroom
and turns anyone into a teacher Lot18: sells wine at heavy discounts
http://www.businessinsider.com/20-silicon-valley-startups-to-watch#anyone-can-
build-web-apps-with-flotype-1

38. I AM THE FINAL SLIDE
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