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Customer-centric IT
Enterprise IT trends and investment 2013
An Initiative of CIO Association
2 Customer-centric IT
Contents
Looking ahead
1
5
Introduction:
Customer centric IT
2
Survey approach
and analysis
6
Foreword
page 2
page 29
page 4
page 33
1
Enterprise IT trends and investment 2013
IT priorities
About
Ernst & Young
Ernst & Young
IT investments
3
About CIOKlub
7
4
8
An Initiative of CIO Association
page 8
page 35
page 12
page 36
2 Customer-centric IT
CIO KLUB
The CIO KLUB, an initiative of the CIO Association, is one of the largest
associations of Chief Information Officers (CIOs) in India. The Enterprise
IT Trends and Investment Survey was initiated by the CIO KLUB in 2009 in
association with Ernst & Young LLP (EYLLP). As we enter the fifth year of
existence of the KLUB, it gives us immense pleasure to present the fifth annual
survey report titled Enterprise IT trends and investment. This year, we have
garnered a more representative response from all over India. At the same
time, we have taken all possible confidentiality measures for the member
responses, which were only accessed by the Ernst & Young LLP team for the
aggregate survey analysis.
The objective of this survey is to provide insights on technology investment
priorities to CIOs. We hope that CIOs will find the findings of the survey
useful and use it as a tool to compare their respective sectors’ technology
deployment trends, enabling them to keep their businesses ahead of times. We
are sure that this survey will also serve as a benchmark for CIOs to internally
justify the technology investment in their organizations. We hope that the
survey proves to be valuable to the product vendors, system integrators and
professional services firms so that they may understand this community’s IT
spend plans for FY13-14.
Ernst & Young LLP, our knowledge partner, has assisted the CIO KLUB
to prepare the relevant questionnaire, collate responses and analyze the
responses. Being an independent professional services firm with wide
experience in advisory, Ernst & Young LLP was uniquely positioned to provide
this assistance. Undoubtedly, the CIO KLUB-EYLLP Enterprise IT trends and
investment survey will be a useful and reliable document in the world of Indian
Enterprise IT trends and investments.
We are glad to see the overwhelming participation of KLUB members. We
hereby express our sincerest thanks to all the members for their support. We
also express our sincere gratitude to the team from Ernst & Young LLP, which
has been working on this initiative for the last three months.
Shirish Gariba
President, CIO KLUB
Prakash Pawar
Survey Coordinator
Radhakrishna Pillai
Survey Coordinator
Forew
3
Enterprise IT trends and investment 2013
Ernst & Young LLP (EYLLP)
The survey results show a drive to improve the customer’s satisfaction
and increase IT’s visibility within the enterprise. However, concerns over
policy and regulatory uncertainty, exchange rate volatility, rising costs and
protectionist tendencies of the Government continue to affect the overall
sentiment. This reflects in the IT spend plan for FY13-14. The conservative
approach of the last three years continues in IT budgets this year.
The trend of enhancing customer experience and investing in technologies
that allow businesses to be cost-effective and efficient is likely to continue
in FY13-14. However, investments in the IT sector are not expected to be
largely different than the previous years, after accounting for inflation and
rising costs.
We are excited to present the results of the Enterprise IT Trends and
Investment Survey 2013, insights into various IT initiatives taken by the
CIOs and the proposed investment plans. It is our privilege to be associated
with the CIO KLUB as knowledge partners for this survey. This survey aims
to capture key IT priorities and initiatives taken by companies across various
sectors. It also captures investment patterns, and their variations from
previous years.
We would like to extend our warmest thanks to all participating CIOs for
taking out time to share their views on IT investments and priorities. We
are confident that you will find the survey report an interesting knowledge
resource. We hope that it will be a valuable resource available to IT
professionals and companies to understand the trends in India. We thank the
CIO KLUB for providing us an opportunity to be a part of this, and reiterate
our commitment to work together and jointly publish this report every year.
Terry Thomas
Advisory Partner & IT Risk
and Assurance Leader,
(India), Ernst & Young
Devendra Parulekar
Partner - Advisory
Services,
Ernst & Young
Samiron Ghoshal
Advisory Partner & IT
Advisory Leader
(India), Ernst & Young
word
4 Customer-centric IT
Introduction – customer centric IT
Improving the bottom line is the
key focus of the CIOs in FY13-14
The current uncertainties about the policy and regulatory
environment, and rising costs have made business leaders
cautious in their investment plans. This has been reflected in the
uncertainty in the priorities of the CIOs, as shown in our survey.
IT spend increase will be restricted to address inflation and
rising costs.
It is interesting to note how the CIOs’ priorities have changed
to reflect changes in economic health indicators in the last
five years of the survey. In 2009, cost reduction was a priority
because the markets were declining sharply. In 2010, the mood
was cautiously optimistic, with visible growth in the year to
come. In 2011, in spite of slow down, the mood was optimistic
and organizations planned to make large investments in IT.
However, due to continued uncertain economic environment, the
focus in 2012 shifted to create a lean, agile and resilient
IT function.
This year the focus has shifted outward, and CIOs are looking at
IT from the point of view of their businesses. This year’s survey
has revealed that in FY13–14, CIOs are primarily focusing on
improving the margins and the bottom line.
The global business community echoes this sentiment.
Ernst & Young’s research with 641 senior executives in over
20 countries reveals risks and opportunities according to their
importance for business. We have listed some of these risks and
opportunities for companies based on their relevance to IT.
Figure 1: India’s gross domestic product growth rate, as compared
to the same quarter of the previous year (seasonally adjusted)
Source - Organization for Economic Co-operation and Development - statistical profile
of India (www.oced.org/india, accessed 15 April 2013)
0
2
4
6
8
10
12
14
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
GDP
Growth
Rate
5
Enterprise IT trends and investment 2013
To address the risk around cost and price pressures and opportunities of market
growth, in FY 13-14, the CIOs will focus on:
•	 Assisting a business in enhancing its customer experience by investing in
customer-centric technologies to aid its growth
•	 Creating opportunities for internal customers and business stakeholders to
improve operational efficiencies and be cost-effective
•	 IT-enabling the business operations by investing in various collaborative and
transactional systems
Figure 3: Key focus areas for FY13–14
Enable business growth
Improve profitability
Leverage information for
decision making
Enhance customer experience
Secure operating
environment
Build resiliency
in IT
Enable business processes
Figure 2: An extract of risks and opportunities in 2013 (based on
their relevance to IT)
Top Risks Top Opportunities
Pricing pressure Innovation in products, services and operations
Cost cutting and profit pressure Emerging market growth
Macroeconomic risk Investing in process, tools and training to achieve
greater productivity
Regulation and compliance risks Investing in IT
Emerging technologies Improving execution of strategy across business
functions
Political shocks Global optimization and relocation of key functions
Source: Business Pulse – Exploring dual perspectives on the top 10 risks and opportunities in 2013
and beyond. Ernst & young report in collaboration with Oxford Analytica
I
T will address
the risk around
cost and price
pressures as well
as the opportunities
of market growth by
enhancing customer
experience and
creating opportunities
to improve operational
efficiencies.
“
The survey also highlights some interesting facts. In FY12–13 it had predicted a
cautiously optimistic outlook for CIOs. However, a number of priorities indicated by
CIOs for FY12–13 were deferred, and these have been now reflected as priorities
for FY13–14. CIOs are expected to take up business continuity and information
security initiatives in the current year. Both these priorities have been consistent
features of our survey for the last four years.
6 Customer-centric IT
Key findings and trends for 2013–14
The results of our survey indicate the following top priorities for CIOs for the year
2013–14:
•	 Being customer-centric and enhancing customer experience
•	 Transforming IT and automating business processes
•	 Building resilient IT to ensure business continuity
•	 Investing in enterprise mobility
•	 Investing in business intelligence to leverage information for decision making
•	 Securing the IT environment by investing in information security technologies
Apart from these priorities, the following broad trends have emerged for FY13-14:
•	 Median spend on IT as a percentage of revenue is 1.08 for manufacturing
sectors and 3 for services sectors, such as banking and financial services,
and technology.
•	 Innovation is expected to continue to drive capital investments. 81% of the
respondents have confirmed this fact.
•	 IT spend is likely to remain consistent, as compared to prior years, and no
major budget increase is anticipated.
•	 Balance of power is shifting to customers, as consumerizaton of technology
gains momentum. CIOs are expected to work toward enhancing customer
experience. Customer-centricity is closely linked to customer relationship
management, social media and enterprise mobility.
•	 Cloud computing is likely to enable organizations to bridge the gap between
consumerization of technology, high customer/ employee expectations and the
existing enterprise app world.
•	 The priority of business continuity has shifted toward smaller organizations
with revenues less than INR10 billion.
•	 CIOs are likely to focus on enabling business processes and establishing
efficient and effective business operations to improve profitability.
•	 Business intelligence, analytics, budgeting, planning, consolidation,
business workflows and mobile-based applications are likely to drive the IT
enablement agenda.
7
Enterprise IT trends and investment 2013
Survey questionnaire and analysis
The questions were designed to capture key aspects of IT priorities and
sought very specific and objective responses from the participating
CIOs. Questions were targeted at two broad areas e.g., IT budgets and
investments, and technology trends for the coming year. The questions
covered areas, such as key priorities for 2013–14, and investment
rationale and spends on IT people, process, and technology. The survey
also attempted to address aspects of the current IT operating model and
the CIOs’ plans on enhancing the IT-enablement of business processes.
Though 276 responses were received, only 180 completed responses
have been considered for the analysis. Partial responses were excluded
from the analysis.
•	 CEO/ Board-level cockpit view of the business is likely to drive mobility
evolution. Focus is expected to be to leverage information from unstructured
data. Social media analytics is likely to gain momentum.
•	 Mobile Device Management (MDM) and Bring Your Own Device (BYOD) policies
are likely to be the most important risk management measures.
•	 Protection from internal threats is expected to drive information security
investments. Biometrics and other information security technologies used for
protection against hacking have seen investments in the previous years, and
have not found favor with respondent CIOs in the current year.
•	 Lack of an organization-wide data strategy, dashboards’ definitions, and
supporting tools and technologies are major challenges that CIOs are
expected to address in the current year to effectively leverage information for
decision making.
•	 Majority of the IT functions continue to be performed in-house.
8 Customer-centric IT
IT investments
IT spend allocation
Spend on IT as a percentage of revenue has largely remained
consistent, as compared to previous years. The overall
spend on IT for manufacturing sectors (such as chemicals,
pharmaceuticals and life sciences, retail, consumer products,
manufacturing, metals and mining) has a median value of 1.08%
of the revenue. For services sectors (such as technology, banking
and financial services, telecommunications) the median spend on
IT is 3% of revenue.
Interestingly, the size of the organization did not have much of
an impact on the spend percentages. This has been consistent
across the size of the organizations of the survey respondents.
Innovation continues to drive
capital investments
Innovative solutions that give businesses a competitive edge
have been a driving factor for IT for the last couple of years.
The survey reveals the adoption of such solutions by the
respondent CIOs in formulating their FY13-14 budgets. Along
with innovation, ability to enhance customer experience has
been another influencing factor that has helped respondent CIOs
shape their IT budgets.
0 1 2 3 4 5 6 7 8 9 10
Manufacturing
sectors
Services
1.08 3.0
Figure 4: Median IT spend as a percentage of revenue
9
Enterprise IT trends and investment 2013
Ability of IT to quickly respond to business requirements is the single most
influential factor for companies with revenues less than INR10 billion. Companies
with revenues more than INR50 billion focus more on risk mitigation. Innovation
and customer-centricity are common factors driving IT budgets in companies of
all sizes.
Sectoral view
•	 Automotive sector respondents are likely to focus more on agility than on
customer-centricity.
•	 The banking and financial services sector is expected to use risk mitigation as a
primary driver for budget formulation.
•	 The infrastructure sector is expected to focus entirely on agility and quicker
response in order to shape its budget.
•	 Retail, consumer products, real estate and construction, and pharmaceutical
and life sciences sectors are likely to have a very high focus on innovation. Risk
mitigation is likely to play a smaller role in determining investment priorities
for the current year.
•	 The technology sector is expected to concentrate equally on agility and
innovation in order to determine investment priorities for the current year.
0% 20% 40% 60% 80% 100%
Innovation
Agility of IT
Customer-centricity
Risk mitigation
Figure 5: Factors influencing IT budgets
10 Customer-centric IT
IT investment is expected to largely remain
constant, as compared to previous years
The current cautious business outlook has also impacted overall IT spend, which is
expected to be similar to the previous year. Any increase is likely to be mainly due
to inflationary increase in costs. The survey has revealed that the majority of the
capex (capital expenditure) increase will be among companies with revenues less
than INR50 billion. Companies with revenues more than INR50 billion are expected
to witness similar capex as the previous year.
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
Likely to increase over 20% Likely to increase up to 20%
Same or constant Likely to decrease up to 20%
Likely to decrease over 20%
Capital
investments
License
s
Software
costs
Hardwa
re
costs
Communication
costs
IT
Services
People
Figure 6: IT spend trend in the previous year
Sectoral view
•	 The automotive sector is not expected to witness high capital expenditure. 47%
of the respondents from this sector expect the capex to decrease, as compared
to the previous year. 33% expect it to remain constant.
•	 Similarly, the chemicals sector is also not expected to witness any increase in
capital expenditure. 67% of the respondents from this sector expect the capex
to be similar to the previous year, while 33% believe that it may decrease.
11
Enterprise IT trends and investment 2013
•	 Technology, infrastructure and manufacturing sectors are expected to
witness an increase in capital expenditure. However, businesses as usual
costs are likely to largely remain consistent with the prior years.
•	 The real estate and construction sector is expected to witness overall spend
that was similar to the previous years.
Minority report
While most of the CIOs have voted to keep the IT spend similar to the previous
year, respondents from some of the sectors have a different point of view. For
instance, banking and financial services sector respondents expect increase in
capital as well as ‘business as usual’ spend.
Similarly, pharmaceuticals and life sciences sector respondents have
overwhelmingly voted to increase the capital and operational expenditure. 83%
of the respondents have cited an increase in capital expenditure and 67% of the
respondents have cited an increase in operational expenditure. In the previous
year, this sector had adopted a very cautious approach.
B
anking and
financial
services,
pharmaceuticals
and life sciences sectors
will witness an increase
in capital expenditure
and business as usual IT
spend.
“
12 Customer-centric IT
IT priorities
The results of our survey indicate the following top priorities of
the CIOs for the year 2013–14:
•	 Being customer-centric and enhancing customer experience
by providing customers with easy and effective interface to
collaborate with the business
•	 Transforming IT and enabling business processes to create
efficient and effective business operations
•	 Building resiliency in IT to ensure business continuity
•	 Investing in enterprise mobility to provide flexibility to
business personnel in executing business processes
•	 Investing in business intelligence to leverage structured and
unstructured information for decision making
•	 Securing the IT environment by investing in information
security technologies to protect the organization from
internal or external threats.
Figure 7: Top IT priorities for the year 2013–14
0% 10% 20% 30% 40% 50% 60% 70%
Customer-centricity
Improving IT function and
process effectiveness
Business continuity
Enterprise mobility
Business intelligence
Information security
Cloud computing
Analytics
Enterprise IT architecture
Social media
Outsourcing
IT governance
Others
13
Enterprise IT trends and investment 2013
Though CIOs have indicated an overwhelming response for customer-centricity, i.e.,
enhancing customer experience and enabling business processes, certain specific
sectors have shown inclination toward other priorities, such as cloud, social media
and enterprise IT architecture.
Minority report
Majority of CIOs across sectors have identified consistent priorities. However,
certain sectors have identified specific priorities. For instance, banking and
financial services respondents do not believe transforming IT and enabling business
processes to be a key priority for FY 13–14, considering the relative maturity of IT
in this sector.
Furthermore, the automotive sector respondents have identified social media as
a priority and are likely to leverage social media analytics to understand customer
behavior and outpace the competition. Respondents from the retail and consumer
products sector are expected to use social media for recruitment, acquiring new
customers and brand recognition. These respondents also believe that cloud
provides an apt solution to deploy customer-centric and employee life cycle
applications. The manufacturing sector is also expected to focus on cloud solutions
to deploy customer-centric and vendor collaboration applications.
Overall
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
croducts
Technology
Others
Sector respondents in percentage 8.33% 13.89% 3.33% 2.78% 6.67% 24.44% 3.89% 4.44% 16.67% 15.56%
Customer centricity
IT transformation
Business continuity
Enterprise mobility
Business intelligence
Information security
Cloud computing
Analytics
Enterprise IT architecture
Social media
Outsourcing
IT governance
Figure 8: The top IT priorities for FY 2013–14 by sector
First priority Second priority Third priority Fourth priority Fifth priority
14 Customer-centric IT
The infrastructure sector respondents are likely to focus on cloud for deploying IT
solutions as the respondents from this sector believe that cloud will help reduce
hardware costs and optimize initial capital investments. The technology sector is
also likely to evaluate cloud in order to deploy customer-centric applications.
Infrastructure sector respondents are also expected to focus on outsourcing as a
mechanism to gain access to skilled resources. Technology sector respondents are
likely to focus on enterprise IT architecture in order to rationalize the IT systems
portfolio and standardize IT services.
Customer-centric IT: enhancing customer
experience and enabling business processes
Balance of power is shifting to customers as consumerizaton of technology gains
momentum. CIOs will work toward enhancing customer experience.
Customer-centricity has been an overwhelming choice of participant CIOs as their
first priority for FY13–14. All respondents across company sizes and sectors
recognize this as a key priority. Respondents are expected to focus on enhancing
customer experience with the organization — better user interface, quicker
response, minimum time and maximum touch points for customers to interact
with the organization.
0%
20%
40%
60%
80%
100%
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Others
Figure 9: Percent of respondents across sectors citing customer-centric
applications as a priority
B
alance of
power is
shifting to
customers
as consumerization
of technology gains
momentum. CIOs will
work toward enhancing
customer experience.
“
15
Enterprise IT trends and investment 2013
CIOs are expected to focus on enabling business processes and establishing
efficient and effective business operations to improve profitability
While CIOs generally focus on helping businesses improve the top line, current
economic uncertainty has also led CIOs to look within and help businesses improve
their bottom line. Improving effectiveness of the IT function mainly to enhance
the experience of internal customers and IT-enable their requirements is another
important agenda that is expected to occupy the CIOs’ mindshares. This has been
on participant CIOs’ minds for the last three years. However, the focus is greater
this year, with 52% of the respondents citing this as a priority, as compared to
42% in the previous year. Focus on improving IT is consistent across the size of the
organizations and sectors.
Enabling business processes is one key priority for respondents to help improve
operational efficiencies. BI/DW/ Analytics, budgeting, planning and consolidation,
business and IT workflows, and mobile based applications are expected to drive the
overall IT-enablement agenda.
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Others
0%
20%
40%
60%
80%
100%
Figure 10: Percent of respondents across sectors citing “improving IT
function and process-effectiveness” as a priority
C
IOs are
expected
to focus on
enabling
business processes
and establishing
efficient and effective
business operations to
improve profitability.
“
16 Customer-centric IT
Respondents from the automotive sector expect to focus on customer relationship
management (CRM) and governance, risk and compliance (eGRC). However, they do
not have plans to implement or evaluate mobile applications. This sector’s focus on
CRM has emerged due to the current slowdown and focus of the organizations to
retain existing customers and attract new ones. This sector also has mature supply
chain management (SCM) processes.
Banking and financial services sector respondents are likely to focus on CRM as well
as eGRC. Use of eGRC solutions is expected to be mainly in order to supplement
the risk management and compliance initiatives in this highly regulated sector.
Respondents from the chemicals sector are expected to consider business-to-
business (B2B) applications for collaborating better with vendors and customers,
and focusing on enhancing supply chain capabilities. Apart from B2B, infrastructure
Focus on customer-centricity is closely linked with
customer relationship management, social media
and enterprise mobility.
Figure 11: IT-enablement focus for FY13–14
Overall
Automotive
Banking
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Sector respondents in percentage 8.33% 13.89% 3.33% 2.78% 6.67% 24.44% 3.89% 4.44% 16.67%
B2B applications
B2C applications
BI/DW/Analytics
Budgeting, planning and
consolidation
Workflows
Customer relationship
management
eGovernance, risk and compliance
Employee life cycle/HR
Employee self service portals
ERP
Mobile applications
Sector specific applications
Supply chain management
17
Enterprise IT trends and investment 2013
sector respondents are expected to focus on ERP and enabling employee life cycle
(HR) processes. Respondents from the pharmaceutical and life sciences sector are
likely to evaluate workflows as well as sector-specific applications and consider GRC
applications for better risk and compliance management in response to strict legal
and regulatory requirements.
Respondents from the manufacturing sector are likely to consider SCM to improve
supply chain and CRM to attract and retain customers. Focus of real estate and
construction sector respondents is expected to be mainly on enabling employee life
cycle processes and core business processes, and enabling employees to interact
using self-service portals. Retail and consumer products sector respondents are
expected to focus on CRM and sector-specific applications. Finally, respondents
from the technology sector are likely to focus on improving current enablement
levels of employee life cycle processes.
Business continuity: build resiliency
to continue business operations during
disruptions
Priority balance has shifted in favor of smaller organizations that have revenues
below INR10 billion.
Business continuity is one of the top five priorities for the CIOs. It has remained
in their priority list since the inception of the survey. Larger organizations, with
revenues greater than INR10 billion, have developed these continuity processes
over the years and the priority balance has now shifted in the favor of organizations
with revenues below INR10 billion. As compared to 55 % of respondent in 2012,
70% of the respondents from smaller organizations have cited business continuity
as a priority this year.
Figure 12: Percent of respondents across size of the organizations citing
”business continuity” as a priority
0% 10% 20% 30% 40% 50% 60% 70% 80%
< 5 billion
5 billion - 10 billion
10 billion - 50 billion
50 billion - 100 billion
> 100 billion
B
usiness
continuity
as a priority
has shifted to
smaller organizations
that have revenues
below INR10 billion.
“
18 Customer-centric IT
Chemicals, pharmaceuticals and life science sector respondents have identified
business continuity as one of their most important initiatives. As compared to
35% of the respondents of the previous year, 80% of the respondents from the
pharmaceuticals and life sciences sector have identified business continuity as a
key priority this year. Stricter regulatory requirements, focus on supply chain and
an intention of building resiliency are key drivers for this sector to opt for business
continuity.
Automotive sector respondents have continued to focus on business continuity. 53%
of the respondents have identified business continuity as a priority, as compared to
71% respondents in the previous year. A number of companies have taken business
continuity initiatives in the previous year and that is the main reason for the drop
in the number of respondents (52% in the current year, as compared to 71% in the
previous year, overall) citing this as a priority.
Respondents from the retail and consumer products sector have recognized business
continuity as their priority, and 60% of the respondents have confirmed this.
Figure 13: Percent of respondents across sectors citing ”business
continuity” as their priority
0%
20%
40%
60%
80%
100%
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Others
Respondents from the technology, real estate and construction sectors have not
identified business continuity as their priority. The technology sector has evolved
and matured in business continuity programs mainly on account of managing
customer expectations. Real estate and construction sector has decreased its focus
on business continuity this year (25% of the respondents), as compared to the
previous year (57% of the respondents). Rising construction costs and high level of
inventory have driven this sector to focus more on its bottom line.
Effective business continuity management (BCM) has remained one of the top
priorities on the corporate agenda. Big disasters and smaller disruptions have
prompted leading executives to prepare for the worst by investing in effective
business continuity management (BCM), with information security measures
playing a key role.
19
Enterprise IT trends and investment 2013
Enterprise mobility: using mobile computing
to enhance collaboration
The CEO cockpit view of the business is expected to drive mobility evolution.
Enterprise mobility indicates a paradigm shift in the work habits of employees,
where employees bring their own mobile device (BYOD) with corporate data
available to them at any time and at any place. It is one of the key priorities for CIOs
in FY13–14 and it is consistent across sectors.
T
he CEO cockpit
view of the
business is
expected
to drive mobility
evolution.
“
Figure 14: Percent of respondents across sectors citing ”enterprise mobility”
as a priority
0%
20%
40%
60%
80%
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Others
Enterprise mobility has been around for some time in the form of e-mail and
collaboration tools. Currently, around 87% of the respondents are using this use
case of enterprise mobility. Mobile applications deployment is expected to gain
momentum in FY20–14. 62% of respondents are likely to implement, upgrade or
evaluate mobile applications in the coming year.
20 Customer-centric IT
Figure 15: The status of mobile applications across sectors
Implementation
planned for FY13-14
31%
Currently using
20%
No response
9%
No intention to use
8%
Under evaluation
25%
Upgrade planned for FY13-14
7%
More than 50% of the respondents have stated that their organizations have
deployed CRM, sales force automation and video conferencing on mobile platforms.
In FY13–14 key mobility deployments are expected to be seen for business
intelligence dashboards, board level reporting, documentation management and
sales force automation.
Figure 16: Percent of respondents planning to deploy mobility
0% 20% 40% 60% 80%
Business intelligence dashboards
CEO and Board-level reporting
Document management
Sales force automation
CRM
HR application/workflows
Enterprise telephony
21
Enterprise IT trends and investment 2013
M
obile device
management
and BYOD
policies are
expected to be the
most important risk
management measures.
“
Mobile device management and BYOD policies are expected to be the most
important risk management measures.
More than 35% of the respondents, who have either implemented or are
evaluating enterprise mobility with BYOD, are expected to consider mobile device
management (MDM) and network access control (NAC) technologies to protect
corporate data and mitigate the risk of unauthorized disclosure. Key technologies
that are to be considered to manage risks to corporate data due to enterprise
mobility deployment in FY13–14 are:
•	 Implementing MDM to secure, monitor or manage mobile device deployments
•	 Implementing NAC to manage mobile device connectivity to corporate
networks
•	 Implementing stricter information security policies around using BYOD
•	 Logging and monitoring mobile data usage
•	 Implementing endpoint malware protection to secure devices from malware
threats
Figure 17: Top five BYOD end point risk management measures
0% 10% 20% 30% 40% 50%
Mobile device management
Network access control
BYOD policies
Logging and monitoring
Endpoint malware protections
22 Customer-centric IT
However, more than 40% of the respondents believe that the flexibility or
productivity gains using BYOD will come at a cost — device security, application
security and backend integration costs will increase.
Figure 18: Percent of respondents citing increase or decrease in IT spend
due to BYOD
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Device security
costs
Application
security costs
Mobile device
management
costs
Back-end
integration costs
Likely to increase Same or constant Likely to decrease
Not relevant No response
Implementing BI dashboards on mobile devices has been acknowledged by more
than 60% of the respondents and this use-case is consistent across sectors.
However, respondents from pharmaceuticals and life sciences, and retail and
consumer products sectors have cited implementing employee life cycle workflows
as a quick-win initiative. Similarly, focus of using mobility for sales force automation
and CRM is stronger in the banking and financial services, as compared to the
other sectors.
Overall, 25% of the respondents across sectors do not intend to use BYOD. In case
of the real estate and construction sector, two-third of the respondents are not
expected to take BYOD initiatives.
Enterprise mobility will evolve over the next few years and organizations will
expand mobility capabilities beyond e-mail and collaboration tools. Enterprise
mobility will also play a key role in enhancing the customer (internal as well as
external) experience. Organizations will also explore ways to secure corporate
data residing in mobile devices, and solutions, such as MDM, will play a key role in
enhancing security.
23
Enterprise IT trends and investment 2013
Figure 19: Percent of respondents across sectors citing “business intelligence”
as their priority
0%
20%
40%
60%
80%
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Others
Business Intelligence: leverage
information for decision-making
Business intelligence (BI) has been a consistent priority of all for the last four
years. Number of respondents citing this priority has increased from 40% in the
previous year to 51% in the current year. Business intelligence as a priority has
been consistent across the size of the organizations.
Business intelligence enables business leaders to leverage information for
decision-making and finding fact-based answers to specific questions. These
fact-based answers are expected to be a key focus of BI implementation in
current as well as subsequent years. Our interactions with select CIOs reveal
that organizations strive to evaluate economic implications of actions, adjust
to changing business environment, assess effectiveness of product or service
launches, and identify and predict key business events and risks in a
proactive manner.
The survey also reveals that 43% of the respondents are expected to implement,
upgrade or evaluate BI/DW/ Analytic applications during the current year.
24 Customer-centric IT
Though organizations are striving to attain maximum gain out of BI, a number of
challenges have impacted the effectiveness of BI in meeting expectations. Key
challenges, as cited by the respondents, are — lack of an organization-wide data
strategy, lack of dashboard definitions and inadequate deployment of tools and
technologies in order to meet the expectations.
Respondents from the retail and consumer products sector have not identified
business intelligence as their sectoral priority, though 38% of the respondents from
this sector are expected to upgrade their existing BI platforms. Effective BI is pivotal
to the success of this sector, and 28% of the respondents have already implemented
BI solutions. However, respondents from this sector have identified social media as
a key priority. Social media analytics and Big Data are expected to drive the BI and
analytics agenda of this sector. Respondents from the chemicals and technology
sectors have not identified business intelligence as their key priority.
Social media analytics
Respondent CIOs across sectors are expected to start focusing on social media
analytics to mine customer sentiment. In the years to come, social media is likely to
play a pivotal role for organizations to understand the customer behavior.
BI dashboards and enterprise mobility
Deploying BI reports and dashboards on mobile devices for ease of access is
another key element of using BI for effective decision-making. More than 60% of
the respondents have stated that they will either implement or evaluate enterprise
mobility for BI dashboards in FY13–14. Similarly, 49% of the respondents are
expected to attempt to provide CEO and Board-level reports on mobile devices.
Figure 20: Percent of respondents that plan to implement or evaluate BI
in FY13–14
Currently using
41%
No response
8%
Under evaluation
9%
Upgrade planned for FY 13-14
7%
Implementation planned for FY 13-14
27%
No intention to use
8%
25
Enterprise IT trends and investment 2013
Making sense of unstructured data
Organizations are evaluating multiple options to make business intelligence and
analytics relevant and leverage the information across multiple internal sources
within the organization and external sources, including the web. Our interactions
with CIOs have revealed the following focus areas:
•	 Social media analytics: This includes leveraging social media to identify
customers, obtaining feedback regarding the products and services, and also
tracking the effectiveness of campaigns. Furthermore, it also includes using
this media to find out market potential and product positioning.
•	 Big data: Big data includes gaining competitive advantage out of a large
volume of both structured and unstructured data from across different
applications and data sources (internal and external), with an ability to acquire
data faster and ensure speedier processing.
•	 Advanced predictive analytics and prescriptive analytics: This includes using
statistical modeling techniques to simulate and predict business outcome
based on the defined constraints.
•	 In-memory analytics: This includes enabling the user to process large volume
of data at a very high speed as it stores and processes complex data processing
rules within the main memory.
•	 Self-service BI: This includes designing and deploying a BI solution wherein
end-users may perform analytics without involving technology or other
support teams.
•	 Cloud and analytics as a service: This includes creating BI and analytics
capability by leveraging infrastructure provided by the third party.
Information Security: protect corporate
data from internal and external threats
Information security continues to remain a priority in the CIOs’ list. Irrespective
of the size of the organizations, respondents continue to recognize the need to
safeguard assets and secure data and information. It is interesting to note that
information security has been gradually moved downward in the priority list. In
2009 and 2010, information security was voted as the second most important
priority for CIOs. Since then, it has moved downward, but continues to feature in
priority list. CIOs have cited a couple of reasons for this:
•	 Rationalization of IT budgets has led to deferment of planned investments
in security
•	 Though organizations have matured information security programs, upcoming
technology trends, such as cloud, social media and enterprise mobility
continue to challenge these programs
M
aking
sense of
unstructured
data,
predictive analytics,
in-memory analytics,
big data and social
media analytics will be
key BI initiatives for
FY13-14.
“
26 Customer-centric IT
Figure 21: Percent of respondents across sectors citing ”information security”
as their priority
0%
20%
40%
60%
80%
Automotive
Banking
and
financial
services
Chemicals
Infrastructure
Pharmaceuticals
and
life
sciences
Manufacturing
Real
estate
and
construction
Retail
and
consumer
products
Technology
Others
The chemicals sector leads the information security bandwagon this year, and 66%
of the respondents from this sector identified information security as their priority,
as compared to 14% of the respondents citing security as their priority in the
previous year’s survey. Most of the other sectors have been consistent in identifying
security as their priority over the years.
Respondents from the retail and consumer products sector have preferred to focus
on social media, cloud and enterprise mobility. However, they do not intend to
invest in information security. Only 25% of the respondents from this sector have
identified security as a priority. Information security may gain momentum in this
sector when cloud, social media and mobility deployments gain maturity.
Key information security initiatives that are expected to be taken by organizations
in the coming year are:
•	 ►	
Data leakage prevention (DLP)
•	 ►	
Digital/Information rights management (IRM)
•	 ►	
Security information and event management (SIEM)
•	 ►	
Single sign on (SSO)
Banking and financial services are expected to focus on identity and access
management (IAM) to manage access across multiple and diverse applications
prevalent in this sector. Information security has matured over the years and
the basic building blocks such as firewall, end point security and intrusion
detection/ prevention systems have been in use for a while. More than 65% of
the respondents from this sector have cited existing use of these technologies.
Among other technologies, network access control and biometrics are not likely
to witness major investments in the coming year.
27
Enterprise IT trends and investment 2013
Protection from internal threats are likely to drive
information security investments
The survey reveals that organizations have already taken steps to address
external threats, such as hacking. Firewalls, IDS, content filtering, vulnerabilities
management technologies are not in contention for FY13–14. Similarly, biometrics
has not found favor among respondent CIOs.
The information security investment focus for FY13–14 is expected to be on the
following:
•	 Data leakage prevention to protect sensitive data
•	 Information rights management to restrict access to sensitive data
•	 Security information and event management (SIEM) to log and monitor
corporate data access
•	 Single sign-on for managing access to IT systems
Overall
Automotive
Banking
and
financial
service
Chemicals
Infrastructure
Pharmaceuticals
and
life
science
Manufacturing
Real
estate
and
constuction
Retail
and
consumer
products
Technology
Sector respondents in percentage 8.33% 13.89% 3.33% 2.78% 6.67% 24.44% 3.89% 4.44% 16.67%
Internal threats
Data leakage prevention (DLP)
Disk encryption
End point security
Identity and access management
(IAM)
Information rights management
Multi-factor authentication
Network access control
Privileged access management
Security information and event
management (SIEM)
Single sign-on
External threats
Firewalls
IDS/IPS
Vulnerability management
technologies
eGRC
Biometrics
Content filtering/inspection
Figure 22: Information security focus technologies for FY13–14
28 Customer-centric IT
Data leakage prevention (DLP)
Respondents across sectors are expected to focus on DLP technologies to address
the information leakage concerns. Current deployment of DLP is low in most
sectors. However, focus on DLP is likely to be more in organizations with revenues
greater than INR10 billion, as compared to smaller organizations.
Information rights management (IRM)
IRM, used to restrict access and usage of electronic content, is likely to witness
increased focus. This focus is evident in the organizations with revenues greater
than INR10 billion. Though only 17% of the respondents have cited using IRM, 43%
of the respondents are expected to implement or evaluate deployment of IRM. It is
no surprise that focus on IRM is largely in the automotive, pharmaceuticals and life
sciences sectors as organizations in these sectors make substantial investment in
research and development. More than 75% of the respondents from these sectors
are likely to evaluate IRM in the current year.
Security information and event management (SIEM)
SIEM, a tool used for centralize storage and interpretation of logs, is one of the
top security priorities for the current year. Respondents from the automotive,
pharmaceuticals and life sciences and technology sectors are likely to lead the SIEM
implementation in the current year.
Single sign on (SSO)
SSO has been another talking point for CIOs over the last few years. While single
sign on is expected to reduce administrative overhead or password fatigue, it also
calls for increased focus on protection of user credentials. Banking and financial
services, chemicals, manufacturing, and pharmaceuticals and life sciences sectors
are expected to focus more on SSO this year.
I
nformation security
investments
FY13-14 are
oriented toward
reducing data
risk posed by the
consumerization of
technology in the
enterprise.
“
29
Enterprise IT trends and investment 2013
Looking ahead
Cloud computing
Cloud is expected to bridge the
gap between consumerization of
technology, balance of power in hands
of consumers and the traditional
enterprise app world.
More and more businesses are moving into a virtual world,
supported by new technologies and driven by a need to lower
their IT infrastructure and administrative costs and adopt a
flexible and scalable model for IT. While adoptions of cloud
services have gained impetus, the progress is still slow. This is
not surprising, as the number of risks and challenges identified
by respondents have remained fairly consistent over the years.
Data security and lack of control in the IT environment are
the key concerns of CIOs. Like any transformational initiative,
adoption of cloud also faces internal resistance as turning over
control of the security of their IT infrastructure and data is an
inherently uncomfortable situation for any senior corporate
manager. Another decisive factor for the slow progress of
cloud computing, as cited by CIOs, is increased bandwidth
and network costs that compensate for savings in internal
infrastructure costs.
Figure 23: What will drive cloud adoption in FY13–14?
0% 20% 40% 60% 80%
Scalability/flexibility
Lower infrastructure costs
Lower staffing/administrative costs
Access to skills and competencies
Frequent software updates
30 Customer-centric IT
Sector view of cloud services provides interesting viewpoints. The adoption of
cloud solution for hosting e-mail services and customer-centric applications top
the list, with respondent from across the sector suggesting usage of cloud services
for these services. Respondents from the automotive, infrastructure, banking and
financial services sectors have suggested adoption of cloud for employee self-
service workflows (travel, expense, etc.). Cloud-based disaster recovery is another
use case that respondents are expected to evaluate this year. The analysis of the
survey highlights the fact that respondents across the sectors are still apprehensive
to adopt cloud for core business applications, such as Enterprise Resource Planning
(ERP) or Human Resource Management System (HRMS).
Ernst & Young LLP believes that cloud services will finally take off in the near
future because of technology advances, particularly ubiquitous high-speed
internet connectivity, the ever decreasing cost of storage and maturity in the cloud
governance model.
Preference Solution
01 E-mail
02 Customer-centric applications
03 Disaster recovery
04 HRMS/ employee life cycle
05 Vendor collaboration applications
06 Employee self service portals and workflows
07 Business intelligence and analytics
08 Intranet
09 Core ERP applications
Figure 24: Potential cloud adoption opportunities in order of preference
Social media analytics
Social media is a rapidly evolving platform that shares and amplifies individual
opinion and can create strategic opportunities or unforeseen risks for companies.
As its popularity grows, organizations are becoming increasingly aware of the
importance of social media insight while making critical decisions or avoiding
significant pitfalls.
While organizations face the challenge of maintaining control of their identity, they
also struggle with incorporating meaningful opinions into their decision making
and risk management processes. This can be achieved by means of social media
analytics, which is the practice of gathering data from blogs and social media
websites and analyzing that data to make business decisions. The most common
use of social media analytics is to mine customer sentiment to support marketing
31
Enterprise IT trends and investment 2013
and customer service activities. Typical objectives include of social media
analytics include increasing revenues, reducing customer service costs, getting
feedback on products and services, and improving public opinion of a particular
product or services.
Respondents across the sectors have expressed very similar sentiments on
social media analytics. The potential driver for social media analytics identified
by most of the respondents includes creating brand recognition, understanding
the customer behavior and acquiring new customers. The need for social media
analytics has been gaining prominence across sectors. However, it is interesting
to note that the infrastructure sector leads the pack in this respect. Respondents
from this sector have suggested the use of social media analytics to understand
customer requirements and behavior protect oneself against risk and reorganize
the brand. The survey also reveals that respondents from the pharmaceuticals
and life sciences sector have been evaluating social media analytics in order to
monitor adverse events, while respondents from the retail and consumer products
sector have been using social media analytics to recruit staff.
Preference Drivers for social media
01 Brand recognition
02 Understanding customer behavior
03 Acquiring new customers
04 Understanding the customer requirements
05 Efficient and effective recruitment
06 Protecting against risks
07 Outpacing the competition
08 Educating the customers
09 Monitoring adverse events
Figure 25: Potential drivers for social media analytics
C
onsumerization
of technology
and technology-
savvy customers
are expected to make
social media analytics
a cornerstone of the
organizations’ business
intelligence and analytics
efforts.
“
32 Customer-centric IT
A note on outsourcing
Outsourcing
Outsourcing has been an alternative many respondents have chosen to gain access
to skilled resources and improve operational efficiencies. However the survey
reveals that respondents still largely prefer to retain majority of their IT functions
in-house, with the exception of audits, which require skilled manpower and is
mostly outsourced.
Figure 26: The status of outsourcing
Application development
Application maintenance
Database administration
End user support
Data center operations / Server support
Network operations
Security operations
Security audits
Software testing or quality assurance
0% 10% 20% 30% 40% 50% 60% 70% 80%
Currently in-house Currently outsourced
33
Enterprise IT trends and investment 2013
Survey approach and analysis
Approach
Ernst & Young LLP and CIOKLUB’s fifth Enterprise IT Trends and
Investment Survey, brought to you by Ernst & Young LLP on
behalf of the CIOKLUB, gauges the current investment patterns,
IT priorities and upcoming investment plans of the companies.
This year’s survey was conducted from 25 February 2013 to
18 March 2013. More than 260 CIOs from various companies
across major industries participated in the survey.
The questionnaire used in this survey was designed to gather
relevant information about IT investments, initiatives, priorities
and technologies domains.
This survey was conducted through a secure online tool with
a specific URL that was mailed to designated members of the
CIOKLUB, along with instructions for completing the survey.
Personal interviews were conducted with a few CIOs to obtain
their response and perspective on IT initiatives.
Ernst & Young LLP downloaded the results of the survey to
conduct an analysis and used cross tabs to identify the patterns
of various IT domains across specific industries, and the size and
type of industry. Responses of 180 out of the 260 respondents,
who completed the survey were considered as complete and
used for the analysis. Partial responses have been ignored for
the purpose of this analysis.
34 Customer-centric IT
Figure 27: Survey participants by sector
0% 10% 20% 30%
Automotive
Banking and financial services
Chemicals
Government, public sector and non-profit
Infrastructure
Pharmaceuticals and life sciences
Manufacturing
Metals and mining
Media and entertainment
Professional services
Real estate and construction
Retail and consumer products
Technology
Telecommunications
Transportation and logistics
Utilities
Others
Figure 28: Survey participants by size of the organization (in INR)
0% 5% 10% 15% 20% 25% 30% 35%
< 5 billion
5 billion - 10 billion
10 billion - 50 billion
50 billion - 100 billion
> 100 billion
No response
Profiles of 2013 survey participants
35
Enterprise IT trends and investment 2013
CIOs of Indian enterprises have formed the CIO KLUB, which is
registered under the name of CIO Association. CIO Association (CIO
KLUB) is a non-profit organization and the largest association of
chief information officers in India. The CIO KLUB is governed by a
Governing Body and a National Executive Council, and each chapter
has a managing committee to oversee the CIO KLUB objective on a
national level.
Being true to its DNA, CIO KLUB touches all aspects of the life
of CIOs.
CIO KLUB has grown truly national with six working chapters in
India’s most strategic cities (Mumbai, Delhi, Bangalore, Pune,
Chennai and Coimbatore). From a humble beginning in Mumbai
on 25 April 2008 with less than 30 members, it has now grown to
have 950 members across India.
The key objectives of the of the KLUB are to share experience,
enhance knowledge and explore business solutions by leveraging
the collective wisdom of a large number of CIOs, who are registered
members of the Klub, and senior technology executives of the
country. The current registered members represent manufacturing,
BFSI, Service, Pharma and Healthcare, Retail, Real Estate &
Construction sectors from India’s leading business houses and
PSUs covering a wide spectrum of Indian businesses. With such
leadership as members, CIO KLUB is uniquely positioned to be the
voice of the community of IT users in the country. We have formed
various working groups, including one to especially interact with
the Government in order to support the Government initiative of
deploying information technology in Government projects. This is a
social initiative of CIO KLUB, where it offers the services of a large
number of experienced CIOs, who have implemented various IT
projects in private enterprises.
The CIO KLUB is unique in providing an interactive platform for
vendors, media and CIOs so that they may exchange best practices
and ideas and formulate strategies to address common IT issues.
The KLUB’s objective is to share and enhance knowledge. In order
to achieve these, CIO KLUB organizes various knowledge-sharing
sessions across the country.
The primary objective of these sessions is to increase the business
benefits of the organizations of member CIOs and also to help
them grow as effective leaders in their professional lives. The KLUB
also encourages entrepreneurial spirit by providing a platform for
sharing and generating innovative ideas in the larger interest of
the community.
For more information about CIO KLUB, please visit
www.cioklub.com or email us at cioklub@cioklub.com.
About CIO KLUB
Vilas Pujari
Secretary, CIO KLUB
Amol Vidwans
President, CIO KLUB Chennai Chapter
Subramaniam
President, CIO KLUB Mumbai Chapter
Col Ramesh Wahi
President, CIO KLUB Delhi Chapter
Yogesh Zope
President, CIO KLUB Pune Chapter
N Natarajan
President, CIO KLUB Bengaluru Chapter
O A Balasubramaniam
President, CIO KLUB Coimbatore Chapter
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Customer-centric IT - Enterprise IT trends and investment 2013

  • 1. Customer-centric IT Enterprise IT trends and investment 2013 An Initiative of CIO Association
  • 2. 2 Customer-centric IT Contents Looking ahead 1 5 Introduction: Customer centric IT 2 Survey approach and analysis 6 Foreword page 2 page 29 page 4 page 33
  • 3. 1 Enterprise IT trends and investment 2013 IT priorities About Ernst & Young Ernst & Young IT investments 3 About CIOKlub 7 4 8 An Initiative of CIO Association page 8 page 35 page 12 page 36
  • 4. 2 Customer-centric IT CIO KLUB The CIO KLUB, an initiative of the CIO Association, is one of the largest associations of Chief Information Officers (CIOs) in India. The Enterprise IT Trends and Investment Survey was initiated by the CIO KLUB in 2009 in association with Ernst & Young LLP (EYLLP). As we enter the fifth year of existence of the KLUB, it gives us immense pleasure to present the fifth annual survey report titled Enterprise IT trends and investment. This year, we have garnered a more representative response from all over India. At the same time, we have taken all possible confidentiality measures for the member responses, which were only accessed by the Ernst & Young LLP team for the aggregate survey analysis. The objective of this survey is to provide insights on technology investment priorities to CIOs. We hope that CIOs will find the findings of the survey useful and use it as a tool to compare their respective sectors’ technology deployment trends, enabling them to keep their businesses ahead of times. We are sure that this survey will also serve as a benchmark for CIOs to internally justify the technology investment in their organizations. We hope that the survey proves to be valuable to the product vendors, system integrators and professional services firms so that they may understand this community’s IT spend plans for FY13-14. Ernst & Young LLP, our knowledge partner, has assisted the CIO KLUB to prepare the relevant questionnaire, collate responses and analyze the responses. Being an independent professional services firm with wide experience in advisory, Ernst & Young LLP was uniquely positioned to provide this assistance. Undoubtedly, the CIO KLUB-EYLLP Enterprise IT trends and investment survey will be a useful and reliable document in the world of Indian Enterprise IT trends and investments. We are glad to see the overwhelming participation of KLUB members. We hereby express our sincerest thanks to all the members for their support. We also express our sincere gratitude to the team from Ernst & Young LLP, which has been working on this initiative for the last three months. Shirish Gariba President, CIO KLUB Prakash Pawar Survey Coordinator Radhakrishna Pillai Survey Coordinator Forew
  • 5. 3 Enterprise IT trends and investment 2013 Ernst & Young LLP (EYLLP) The survey results show a drive to improve the customer’s satisfaction and increase IT’s visibility within the enterprise. However, concerns over policy and regulatory uncertainty, exchange rate volatility, rising costs and protectionist tendencies of the Government continue to affect the overall sentiment. This reflects in the IT spend plan for FY13-14. The conservative approach of the last three years continues in IT budgets this year. The trend of enhancing customer experience and investing in technologies that allow businesses to be cost-effective and efficient is likely to continue in FY13-14. However, investments in the IT sector are not expected to be largely different than the previous years, after accounting for inflation and rising costs. We are excited to present the results of the Enterprise IT Trends and Investment Survey 2013, insights into various IT initiatives taken by the CIOs and the proposed investment plans. It is our privilege to be associated with the CIO KLUB as knowledge partners for this survey. This survey aims to capture key IT priorities and initiatives taken by companies across various sectors. It also captures investment patterns, and their variations from previous years. We would like to extend our warmest thanks to all participating CIOs for taking out time to share their views on IT investments and priorities. We are confident that you will find the survey report an interesting knowledge resource. We hope that it will be a valuable resource available to IT professionals and companies to understand the trends in India. We thank the CIO KLUB for providing us an opportunity to be a part of this, and reiterate our commitment to work together and jointly publish this report every year. Terry Thomas Advisory Partner & IT Risk and Assurance Leader, (India), Ernst & Young Devendra Parulekar Partner - Advisory Services, Ernst & Young Samiron Ghoshal Advisory Partner & IT Advisory Leader (India), Ernst & Young word
  • 6. 4 Customer-centric IT Introduction – customer centric IT Improving the bottom line is the key focus of the CIOs in FY13-14 The current uncertainties about the policy and regulatory environment, and rising costs have made business leaders cautious in their investment plans. This has been reflected in the uncertainty in the priorities of the CIOs, as shown in our survey. IT spend increase will be restricted to address inflation and rising costs. It is interesting to note how the CIOs’ priorities have changed to reflect changes in economic health indicators in the last five years of the survey. In 2009, cost reduction was a priority because the markets were declining sharply. In 2010, the mood was cautiously optimistic, with visible growth in the year to come. In 2011, in spite of slow down, the mood was optimistic and organizations planned to make large investments in IT. However, due to continued uncertain economic environment, the focus in 2012 shifted to create a lean, agile and resilient IT function. This year the focus has shifted outward, and CIOs are looking at IT from the point of view of their businesses. This year’s survey has revealed that in FY13–14, CIOs are primarily focusing on improving the margins and the bottom line. The global business community echoes this sentiment. Ernst & Young’s research with 641 senior executives in over 20 countries reveals risks and opportunities according to their importance for business. We have listed some of these risks and opportunities for companies based on their relevance to IT. Figure 1: India’s gross domestic product growth rate, as compared to the same quarter of the previous year (seasonally adjusted) Source - Organization for Economic Co-operation and Development - statistical profile of India (www.oced.org/india, accessed 15 April 2013) 0 2 4 6 8 10 12 14 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 GDP Growth Rate
  • 7. 5 Enterprise IT trends and investment 2013 To address the risk around cost and price pressures and opportunities of market growth, in FY 13-14, the CIOs will focus on: • Assisting a business in enhancing its customer experience by investing in customer-centric technologies to aid its growth • Creating opportunities for internal customers and business stakeholders to improve operational efficiencies and be cost-effective • IT-enabling the business operations by investing in various collaborative and transactional systems Figure 3: Key focus areas for FY13–14 Enable business growth Improve profitability Leverage information for decision making Enhance customer experience Secure operating environment Build resiliency in IT Enable business processes Figure 2: An extract of risks and opportunities in 2013 (based on their relevance to IT) Top Risks Top Opportunities Pricing pressure Innovation in products, services and operations Cost cutting and profit pressure Emerging market growth Macroeconomic risk Investing in process, tools and training to achieve greater productivity Regulation and compliance risks Investing in IT Emerging technologies Improving execution of strategy across business functions Political shocks Global optimization and relocation of key functions Source: Business Pulse – Exploring dual perspectives on the top 10 risks and opportunities in 2013 and beyond. Ernst & young report in collaboration with Oxford Analytica I T will address the risk around cost and price pressures as well as the opportunities of market growth by enhancing customer experience and creating opportunities to improve operational efficiencies. “ The survey also highlights some interesting facts. In FY12–13 it had predicted a cautiously optimistic outlook for CIOs. However, a number of priorities indicated by CIOs for FY12–13 were deferred, and these have been now reflected as priorities for FY13–14. CIOs are expected to take up business continuity and information security initiatives in the current year. Both these priorities have been consistent features of our survey for the last four years.
  • 8. 6 Customer-centric IT Key findings and trends for 2013–14 The results of our survey indicate the following top priorities for CIOs for the year 2013–14: • Being customer-centric and enhancing customer experience • Transforming IT and automating business processes • Building resilient IT to ensure business continuity • Investing in enterprise mobility • Investing in business intelligence to leverage information for decision making • Securing the IT environment by investing in information security technologies Apart from these priorities, the following broad trends have emerged for FY13-14: • Median spend on IT as a percentage of revenue is 1.08 for manufacturing sectors and 3 for services sectors, such as banking and financial services, and technology. • Innovation is expected to continue to drive capital investments. 81% of the respondents have confirmed this fact. • IT spend is likely to remain consistent, as compared to prior years, and no major budget increase is anticipated. • Balance of power is shifting to customers, as consumerizaton of technology gains momentum. CIOs are expected to work toward enhancing customer experience. Customer-centricity is closely linked to customer relationship management, social media and enterprise mobility. • Cloud computing is likely to enable organizations to bridge the gap between consumerization of technology, high customer/ employee expectations and the existing enterprise app world. • The priority of business continuity has shifted toward smaller organizations with revenues less than INR10 billion. • CIOs are likely to focus on enabling business processes and establishing efficient and effective business operations to improve profitability. • Business intelligence, analytics, budgeting, planning, consolidation, business workflows and mobile-based applications are likely to drive the IT enablement agenda.
  • 9. 7 Enterprise IT trends and investment 2013 Survey questionnaire and analysis The questions were designed to capture key aspects of IT priorities and sought very specific and objective responses from the participating CIOs. Questions were targeted at two broad areas e.g., IT budgets and investments, and technology trends for the coming year. The questions covered areas, such as key priorities for 2013–14, and investment rationale and spends on IT people, process, and technology. The survey also attempted to address aspects of the current IT operating model and the CIOs’ plans on enhancing the IT-enablement of business processes. Though 276 responses were received, only 180 completed responses have been considered for the analysis. Partial responses were excluded from the analysis. • CEO/ Board-level cockpit view of the business is likely to drive mobility evolution. Focus is expected to be to leverage information from unstructured data. Social media analytics is likely to gain momentum. • Mobile Device Management (MDM) and Bring Your Own Device (BYOD) policies are likely to be the most important risk management measures. • Protection from internal threats is expected to drive information security investments. Biometrics and other information security technologies used for protection against hacking have seen investments in the previous years, and have not found favor with respondent CIOs in the current year. • Lack of an organization-wide data strategy, dashboards’ definitions, and supporting tools and technologies are major challenges that CIOs are expected to address in the current year to effectively leverage information for decision making. • Majority of the IT functions continue to be performed in-house.
  • 10. 8 Customer-centric IT IT investments IT spend allocation Spend on IT as a percentage of revenue has largely remained consistent, as compared to previous years. The overall spend on IT for manufacturing sectors (such as chemicals, pharmaceuticals and life sciences, retail, consumer products, manufacturing, metals and mining) has a median value of 1.08% of the revenue. For services sectors (such as technology, banking and financial services, telecommunications) the median spend on IT is 3% of revenue. Interestingly, the size of the organization did not have much of an impact on the spend percentages. This has been consistent across the size of the organizations of the survey respondents. Innovation continues to drive capital investments Innovative solutions that give businesses a competitive edge have been a driving factor for IT for the last couple of years. The survey reveals the adoption of such solutions by the respondent CIOs in formulating their FY13-14 budgets. Along with innovation, ability to enhance customer experience has been another influencing factor that has helped respondent CIOs shape their IT budgets. 0 1 2 3 4 5 6 7 8 9 10 Manufacturing sectors Services 1.08 3.0 Figure 4: Median IT spend as a percentage of revenue
  • 11. 9 Enterprise IT trends and investment 2013 Ability of IT to quickly respond to business requirements is the single most influential factor for companies with revenues less than INR10 billion. Companies with revenues more than INR50 billion focus more on risk mitigation. Innovation and customer-centricity are common factors driving IT budgets in companies of all sizes. Sectoral view • Automotive sector respondents are likely to focus more on agility than on customer-centricity. • The banking and financial services sector is expected to use risk mitigation as a primary driver for budget formulation. • The infrastructure sector is expected to focus entirely on agility and quicker response in order to shape its budget. • Retail, consumer products, real estate and construction, and pharmaceutical and life sciences sectors are likely to have a very high focus on innovation. Risk mitigation is likely to play a smaller role in determining investment priorities for the current year. • The technology sector is expected to concentrate equally on agility and innovation in order to determine investment priorities for the current year. 0% 20% 40% 60% 80% 100% Innovation Agility of IT Customer-centricity Risk mitigation Figure 5: Factors influencing IT budgets
  • 12. 10 Customer-centric IT IT investment is expected to largely remain constant, as compared to previous years The current cautious business outlook has also impacted overall IT spend, which is expected to be similar to the previous year. Any increase is likely to be mainly due to inflationary increase in costs. The survey has revealed that the majority of the capex (capital expenditure) increase will be among companies with revenues less than INR50 billion. Companies with revenues more than INR50 billion are expected to witness similar capex as the previous year. -20% -10% 0% 10% 20% 30% 40% 50% 60% Likely to increase over 20% Likely to increase up to 20% Same or constant Likely to decrease up to 20% Likely to decrease over 20% Capital investments License s Software costs Hardwa re costs Communication costs IT Services People Figure 6: IT spend trend in the previous year Sectoral view • The automotive sector is not expected to witness high capital expenditure. 47% of the respondents from this sector expect the capex to decrease, as compared to the previous year. 33% expect it to remain constant. • Similarly, the chemicals sector is also not expected to witness any increase in capital expenditure. 67% of the respondents from this sector expect the capex to be similar to the previous year, while 33% believe that it may decrease.
  • 13. 11 Enterprise IT trends and investment 2013 • Technology, infrastructure and manufacturing sectors are expected to witness an increase in capital expenditure. However, businesses as usual costs are likely to largely remain consistent with the prior years. • The real estate and construction sector is expected to witness overall spend that was similar to the previous years. Minority report While most of the CIOs have voted to keep the IT spend similar to the previous year, respondents from some of the sectors have a different point of view. For instance, banking and financial services sector respondents expect increase in capital as well as ‘business as usual’ spend. Similarly, pharmaceuticals and life sciences sector respondents have overwhelmingly voted to increase the capital and operational expenditure. 83% of the respondents have cited an increase in capital expenditure and 67% of the respondents have cited an increase in operational expenditure. In the previous year, this sector had adopted a very cautious approach. B anking and financial services, pharmaceuticals and life sciences sectors will witness an increase in capital expenditure and business as usual IT spend. “
  • 14. 12 Customer-centric IT IT priorities The results of our survey indicate the following top priorities of the CIOs for the year 2013–14: • Being customer-centric and enhancing customer experience by providing customers with easy and effective interface to collaborate with the business • Transforming IT and enabling business processes to create efficient and effective business operations • Building resiliency in IT to ensure business continuity • Investing in enterprise mobility to provide flexibility to business personnel in executing business processes • Investing in business intelligence to leverage structured and unstructured information for decision making • Securing the IT environment by investing in information security technologies to protect the organization from internal or external threats. Figure 7: Top IT priorities for the year 2013–14 0% 10% 20% 30% 40% 50% 60% 70% Customer-centricity Improving IT function and process effectiveness Business continuity Enterprise mobility Business intelligence Information security Cloud computing Analytics Enterprise IT architecture Social media Outsourcing IT governance Others
  • 15. 13 Enterprise IT trends and investment 2013 Though CIOs have indicated an overwhelming response for customer-centricity, i.e., enhancing customer experience and enabling business processes, certain specific sectors have shown inclination toward other priorities, such as cloud, social media and enterprise IT architecture. Minority report Majority of CIOs across sectors have identified consistent priorities. However, certain sectors have identified specific priorities. For instance, banking and financial services respondents do not believe transforming IT and enabling business processes to be a key priority for FY 13–14, considering the relative maturity of IT in this sector. Furthermore, the automotive sector respondents have identified social media as a priority and are likely to leverage social media analytics to understand customer behavior and outpace the competition. Respondents from the retail and consumer products sector are expected to use social media for recruitment, acquiring new customers and brand recognition. These respondents also believe that cloud provides an apt solution to deploy customer-centric and employee life cycle applications. The manufacturing sector is also expected to focus on cloud solutions to deploy customer-centric and vendor collaboration applications. Overall Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer croducts Technology Others Sector respondents in percentage 8.33% 13.89% 3.33% 2.78% 6.67% 24.44% 3.89% 4.44% 16.67% 15.56% Customer centricity IT transformation Business continuity Enterprise mobility Business intelligence Information security Cloud computing Analytics Enterprise IT architecture Social media Outsourcing IT governance Figure 8: The top IT priorities for FY 2013–14 by sector First priority Second priority Third priority Fourth priority Fifth priority
  • 16. 14 Customer-centric IT The infrastructure sector respondents are likely to focus on cloud for deploying IT solutions as the respondents from this sector believe that cloud will help reduce hardware costs and optimize initial capital investments. The technology sector is also likely to evaluate cloud in order to deploy customer-centric applications. Infrastructure sector respondents are also expected to focus on outsourcing as a mechanism to gain access to skilled resources. Technology sector respondents are likely to focus on enterprise IT architecture in order to rationalize the IT systems portfolio and standardize IT services. Customer-centric IT: enhancing customer experience and enabling business processes Balance of power is shifting to customers as consumerizaton of technology gains momentum. CIOs will work toward enhancing customer experience. Customer-centricity has been an overwhelming choice of participant CIOs as their first priority for FY13–14. All respondents across company sizes and sectors recognize this as a key priority. Respondents are expected to focus on enhancing customer experience with the organization — better user interface, quicker response, minimum time and maximum touch points for customers to interact with the organization. 0% 20% 40% 60% 80% 100% Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Others Figure 9: Percent of respondents across sectors citing customer-centric applications as a priority B alance of power is shifting to customers as consumerization of technology gains momentum. CIOs will work toward enhancing customer experience. “
  • 17. 15 Enterprise IT trends and investment 2013 CIOs are expected to focus on enabling business processes and establishing efficient and effective business operations to improve profitability While CIOs generally focus on helping businesses improve the top line, current economic uncertainty has also led CIOs to look within and help businesses improve their bottom line. Improving effectiveness of the IT function mainly to enhance the experience of internal customers and IT-enable their requirements is another important agenda that is expected to occupy the CIOs’ mindshares. This has been on participant CIOs’ minds for the last three years. However, the focus is greater this year, with 52% of the respondents citing this as a priority, as compared to 42% in the previous year. Focus on improving IT is consistent across the size of the organizations and sectors. Enabling business processes is one key priority for respondents to help improve operational efficiencies. BI/DW/ Analytics, budgeting, planning and consolidation, business and IT workflows, and mobile based applications are expected to drive the overall IT-enablement agenda. Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Others 0% 20% 40% 60% 80% 100% Figure 10: Percent of respondents across sectors citing “improving IT function and process-effectiveness” as a priority C IOs are expected to focus on enabling business processes and establishing efficient and effective business operations to improve profitability. “
  • 18. 16 Customer-centric IT Respondents from the automotive sector expect to focus on customer relationship management (CRM) and governance, risk and compliance (eGRC). However, they do not have plans to implement or evaluate mobile applications. This sector’s focus on CRM has emerged due to the current slowdown and focus of the organizations to retain existing customers and attract new ones. This sector also has mature supply chain management (SCM) processes. Banking and financial services sector respondents are likely to focus on CRM as well as eGRC. Use of eGRC solutions is expected to be mainly in order to supplement the risk management and compliance initiatives in this highly regulated sector. Respondents from the chemicals sector are expected to consider business-to- business (B2B) applications for collaborating better with vendors and customers, and focusing on enhancing supply chain capabilities. Apart from B2B, infrastructure Focus on customer-centricity is closely linked with customer relationship management, social media and enterprise mobility. Figure 11: IT-enablement focus for FY13–14 Overall Automotive Banking financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Sector respondents in percentage 8.33% 13.89% 3.33% 2.78% 6.67% 24.44% 3.89% 4.44% 16.67% B2B applications B2C applications BI/DW/Analytics Budgeting, planning and consolidation Workflows Customer relationship management eGovernance, risk and compliance Employee life cycle/HR Employee self service portals ERP Mobile applications Sector specific applications Supply chain management
  • 19. 17 Enterprise IT trends and investment 2013 sector respondents are expected to focus on ERP and enabling employee life cycle (HR) processes. Respondents from the pharmaceutical and life sciences sector are likely to evaluate workflows as well as sector-specific applications and consider GRC applications for better risk and compliance management in response to strict legal and regulatory requirements. Respondents from the manufacturing sector are likely to consider SCM to improve supply chain and CRM to attract and retain customers. Focus of real estate and construction sector respondents is expected to be mainly on enabling employee life cycle processes and core business processes, and enabling employees to interact using self-service portals. Retail and consumer products sector respondents are expected to focus on CRM and sector-specific applications. Finally, respondents from the technology sector are likely to focus on improving current enablement levels of employee life cycle processes. Business continuity: build resiliency to continue business operations during disruptions Priority balance has shifted in favor of smaller organizations that have revenues below INR10 billion. Business continuity is one of the top five priorities for the CIOs. It has remained in their priority list since the inception of the survey. Larger organizations, with revenues greater than INR10 billion, have developed these continuity processes over the years and the priority balance has now shifted in the favor of organizations with revenues below INR10 billion. As compared to 55 % of respondent in 2012, 70% of the respondents from smaller organizations have cited business continuity as a priority this year. Figure 12: Percent of respondents across size of the organizations citing ”business continuity” as a priority 0% 10% 20% 30% 40% 50% 60% 70% 80% < 5 billion 5 billion - 10 billion 10 billion - 50 billion 50 billion - 100 billion > 100 billion B usiness continuity as a priority has shifted to smaller organizations that have revenues below INR10 billion. “
  • 20. 18 Customer-centric IT Chemicals, pharmaceuticals and life science sector respondents have identified business continuity as one of their most important initiatives. As compared to 35% of the respondents of the previous year, 80% of the respondents from the pharmaceuticals and life sciences sector have identified business continuity as a key priority this year. Stricter regulatory requirements, focus on supply chain and an intention of building resiliency are key drivers for this sector to opt for business continuity. Automotive sector respondents have continued to focus on business continuity. 53% of the respondents have identified business continuity as a priority, as compared to 71% respondents in the previous year. A number of companies have taken business continuity initiatives in the previous year and that is the main reason for the drop in the number of respondents (52% in the current year, as compared to 71% in the previous year, overall) citing this as a priority. Respondents from the retail and consumer products sector have recognized business continuity as their priority, and 60% of the respondents have confirmed this. Figure 13: Percent of respondents across sectors citing ”business continuity” as their priority 0% 20% 40% 60% 80% 100% Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Others Respondents from the technology, real estate and construction sectors have not identified business continuity as their priority. The technology sector has evolved and matured in business continuity programs mainly on account of managing customer expectations. Real estate and construction sector has decreased its focus on business continuity this year (25% of the respondents), as compared to the previous year (57% of the respondents). Rising construction costs and high level of inventory have driven this sector to focus more on its bottom line. Effective business continuity management (BCM) has remained one of the top priorities on the corporate agenda. Big disasters and smaller disruptions have prompted leading executives to prepare for the worst by investing in effective business continuity management (BCM), with information security measures playing a key role.
  • 21. 19 Enterprise IT trends and investment 2013 Enterprise mobility: using mobile computing to enhance collaboration The CEO cockpit view of the business is expected to drive mobility evolution. Enterprise mobility indicates a paradigm shift in the work habits of employees, where employees bring their own mobile device (BYOD) with corporate data available to them at any time and at any place. It is one of the key priorities for CIOs in FY13–14 and it is consistent across sectors. T he CEO cockpit view of the business is expected to drive mobility evolution. “ Figure 14: Percent of respondents across sectors citing ”enterprise mobility” as a priority 0% 20% 40% 60% 80% Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Others Enterprise mobility has been around for some time in the form of e-mail and collaboration tools. Currently, around 87% of the respondents are using this use case of enterprise mobility. Mobile applications deployment is expected to gain momentum in FY20–14. 62% of respondents are likely to implement, upgrade or evaluate mobile applications in the coming year.
  • 22. 20 Customer-centric IT Figure 15: The status of mobile applications across sectors Implementation planned for FY13-14 31% Currently using 20% No response 9% No intention to use 8% Under evaluation 25% Upgrade planned for FY13-14 7% More than 50% of the respondents have stated that their organizations have deployed CRM, sales force automation and video conferencing on mobile platforms. In FY13–14 key mobility deployments are expected to be seen for business intelligence dashboards, board level reporting, documentation management and sales force automation. Figure 16: Percent of respondents planning to deploy mobility 0% 20% 40% 60% 80% Business intelligence dashboards CEO and Board-level reporting Document management Sales force automation CRM HR application/workflows Enterprise telephony
  • 23. 21 Enterprise IT trends and investment 2013 M obile device management and BYOD policies are expected to be the most important risk management measures. “ Mobile device management and BYOD policies are expected to be the most important risk management measures. More than 35% of the respondents, who have either implemented or are evaluating enterprise mobility with BYOD, are expected to consider mobile device management (MDM) and network access control (NAC) technologies to protect corporate data and mitigate the risk of unauthorized disclosure. Key technologies that are to be considered to manage risks to corporate data due to enterprise mobility deployment in FY13–14 are: • Implementing MDM to secure, monitor or manage mobile device deployments • Implementing NAC to manage mobile device connectivity to corporate networks • Implementing stricter information security policies around using BYOD • Logging and monitoring mobile data usage • Implementing endpoint malware protection to secure devices from malware threats Figure 17: Top five BYOD end point risk management measures 0% 10% 20% 30% 40% 50% Mobile device management Network access control BYOD policies Logging and monitoring Endpoint malware protections
  • 24. 22 Customer-centric IT However, more than 40% of the respondents believe that the flexibility or productivity gains using BYOD will come at a cost — device security, application security and backend integration costs will increase. Figure 18: Percent of respondents citing increase or decrease in IT spend due to BYOD 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Device security costs Application security costs Mobile device management costs Back-end integration costs Likely to increase Same or constant Likely to decrease Not relevant No response Implementing BI dashboards on mobile devices has been acknowledged by more than 60% of the respondents and this use-case is consistent across sectors. However, respondents from pharmaceuticals and life sciences, and retail and consumer products sectors have cited implementing employee life cycle workflows as a quick-win initiative. Similarly, focus of using mobility for sales force automation and CRM is stronger in the banking and financial services, as compared to the other sectors. Overall, 25% of the respondents across sectors do not intend to use BYOD. In case of the real estate and construction sector, two-third of the respondents are not expected to take BYOD initiatives. Enterprise mobility will evolve over the next few years and organizations will expand mobility capabilities beyond e-mail and collaboration tools. Enterprise mobility will also play a key role in enhancing the customer (internal as well as external) experience. Organizations will also explore ways to secure corporate data residing in mobile devices, and solutions, such as MDM, will play a key role in enhancing security.
  • 25. 23 Enterprise IT trends and investment 2013 Figure 19: Percent of respondents across sectors citing “business intelligence” as their priority 0% 20% 40% 60% 80% Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Others Business Intelligence: leverage information for decision-making Business intelligence (BI) has been a consistent priority of all for the last four years. Number of respondents citing this priority has increased from 40% in the previous year to 51% in the current year. Business intelligence as a priority has been consistent across the size of the organizations. Business intelligence enables business leaders to leverage information for decision-making and finding fact-based answers to specific questions. These fact-based answers are expected to be a key focus of BI implementation in current as well as subsequent years. Our interactions with select CIOs reveal that organizations strive to evaluate economic implications of actions, adjust to changing business environment, assess effectiveness of product or service launches, and identify and predict key business events and risks in a proactive manner. The survey also reveals that 43% of the respondents are expected to implement, upgrade or evaluate BI/DW/ Analytic applications during the current year.
  • 26. 24 Customer-centric IT Though organizations are striving to attain maximum gain out of BI, a number of challenges have impacted the effectiveness of BI in meeting expectations. Key challenges, as cited by the respondents, are — lack of an organization-wide data strategy, lack of dashboard definitions and inadequate deployment of tools and technologies in order to meet the expectations. Respondents from the retail and consumer products sector have not identified business intelligence as their sectoral priority, though 38% of the respondents from this sector are expected to upgrade their existing BI platforms. Effective BI is pivotal to the success of this sector, and 28% of the respondents have already implemented BI solutions. However, respondents from this sector have identified social media as a key priority. Social media analytics and Big Data are expected to drive the BI and analytics agenda of this sector. Respondents from the chemicals and technology sectors have not identified business intelligence as their key priority. Social media analytics Respondent CIOs across sectors are expected to start focusing on social media analytics to mine customer sentiment. In the years to come, social media is likely to play a pivotal role for organizations to understand the customer behavior. BI dashboards and enterprise mobility Deploying BI reports and dashboards on mobile devices for ease of access is another key element of using BI for effective decision-making. More than 60% of the respondents have stated that they will either implement or evaluate enterprise mobility for BI dashboards in FY13–14. Similarly, 49% of the respondents are expected to attempt to provide CEO and Board-level reports on mobile devices. Figure 20: Percent of respondents that plan to implement or evaluate BI in FY13–14 Currently using 41% No response 8% Under evaluation 9% Upgrade planned for FY 13-14 7% Implementation planned for FY 13-14 27% No intention to use 8%
  • 27. 25 Enterprise IT trends and investment 2013 Making sense of unstructured data Organizations are evaluating multiple options to make business intelligence and analytics relevant and leverage the information across multiple internal sources within the organization and external sources, including the web. Our interactions with CIOs have revealed the following focus areas: • Social media analytics: This includes leveraging social media to identify customers, obtaining feedback regarding the products and services, and also tracking the effectiveness of campaigns. Furthermore, it also includes using this media to find out market potential and product positioning. • Big data: Big data includes gaining competitive advantage out of a large volume of both structured and unstructured data from across different applications and data sources (internal and external), with an ability to acquire data faster and ensure speedier processing. • Advanced predictive analytics and prescriptive analytics: This includes using statistical modeling techniques to simulate and predict business outcome based on the defined constraints. • In-memory analytics: This includes enabling the user to process large volume of data at a very high speed as it stores and processes complex data processing rules within the main memory. • Self-service BI: This includes designing and deploying a BI solution wherein end-users may perform analytics without involving technology or other support teams. • Cloud and analytics as a service: This includes creating BI and analytics capability by leveraging infrastructure provided by the third party. Information Security: protect corporate data from internal and external threats Information security continues to remain a priority in the CIOs’ list. Irrespective of the size of the organizations, respondents continue to recognize the need to safeguard assets and secure data and information. It is interesting to note that information security has been gradually moved downward in the priority list. In 2009 and 2010, information security was voted as the second most important priority for CIOs. Since then, it has moved downward, but continues to feature in priority list. CIOs have cited a couple of reasons for this: • Rationalization of IT budgets has led to deferment of planned investments in security • Though organizations have matured information security programs, upcoming technology trends, such as cloud, social media and enterprise mobility continue to challenge these programs M aking sense of unstructured data, predictive analytics, in-memory analytics, big data and social media analytics will be key BI initiatives for FY13-14. “
  • 28. 26 Customer-centric IT Figure 21: Percent of respondents across sectors citing ”information security” as their priority 0% 20% 40% 60% 80% Automotive Banking and financial services Chemicals Infrastructure Pharmaceuticals and life sciences Manufacturing Real estate and construction Retail and consumer products Technology Others The chemicals sector leads the information security bandwagon this year, and 66% of the respondents from this sector identified information security as their priority, as compared to 14% of the respondents citing security as their priority in the previous year’s survey. Most of the other sectors have been consistent in identifying security as their priority over the years. Respondents from the retail and consumer products sector have preferred to focus on social media, cloud and enterprise mobility. However, they do not intend to invest in information security. Only 25% of the respondents from this sector have identified security as a priority. Information security may gain momentum in this sector when cloud, social media and mobility deployments gain maturity. Key information security initiatives that are expected to be taken by organizations in the coming year are: • ► Data leakage prevention (DLP) • ► Digital/Information rights management (IRM) • ► Security information and event management (SIEM) • ► Single sign on (SSO) Banking and financial services are expected to focus on identity and access management (IAM) to manage access across multiple and diverse applications prevalent in this sector. Information security has matured over the years and the basic building blocks such as firewall, end point security and intrusion detection/ prevention systems have been in use for a while. More than 65% of the respondents from this sector have cited existing use of these technologies. Among other technologies, network access control and biometrics are not likely to witness major investments in the coming year.
  • 29. 27 Enterprise IT trends and investment 2013 Protection from internal threats are likely to drive information security investments The survey reveals that organizations have already taken steps to address external threats, such as hacking. Firewalls, IDS, content filtering, vulnerabilities management technologies are not in contention for FY13–14. Similarly, biometrics has not found favor among respondent CIOs. The information security investment focus for FY13–14 is expected to be on the following: • Data leakage prevention to protect sensitive data • Information rights management to restrict access to sensitive data • Security information and event management (SIEM) to log and monitor corporate data access • Single sign-on for managing access to IT systems Overall Automotive Banking and financial service Chemicals Infrastructure Pharmaceuticals and life science Manufacturing Real estate and constuction Retail and consumer products Technology Sector respondents in percentage 8.33% 13.89% 3.33% 2.78% 6.67% 24.44% 3.89% 4.44% 16.67% Internal threats Data leakage prevention (DLP) Disk encryption End point security Identity and access management (IAM) Information rights management Multi-factor authentication Network access control Privileged access management Security information and event management (SIEM) Single sign-on External threats Firewalls IDS/IPS Vulnerability management technologies eGRC Biometrics Content filtering/inspection Figure 22: Information security focus technologies for FY13–14
  • 30. 28 Customer-centric IT Data leakage prevention (DLP) Respondents across sectors are expected to focus on DLP technologies to address the information leakage concerns. Current deployment of DLP is low in most sectors. However, focus on DLP is likely to be more in organizations with revenues greater than INR10 billion, as compared to smaller organizations. Information rights management (IRM) IRM, used to restrict access and usage of electronic content, is likely to witness increased focus. This focus is evident in the organizations with revenues greater than INR10 billion. Though only 17% of the respondents have cited using IRM, 43% of the respondents are expected to implement or evaluate deployment of IRM. It is no surprise that focus on IRM is largely in the automotive, pharmaceuticals and life sciences sectors as organizations in these sectors make substantial investment in research and development. More than 75% of the respondents from these sectors are likely to evaluate IRM in the current year. Security information and event management (SIEM) SIEM, a tool used for centralize storage and interpretation of logs, is one of the top security priorities for the current year. Respondents from the automotive, pharmaceuticals and life sciences and technology sectors are likely to lead the SIEM implementation in the current year. Single sign on (SSO) SSO has been another talking point for CIOs over the last few years. While single sign on is expected to reduce administrative overhead or password fatigue, it also calls for increased focus on protection of user credentials. Banking and financial services, chemicals, manufacturing, and pharmaceuticals and life sciences sectors are expected to focus more on SSO this year. I nformation security investments FY13-14 are oriented toward reducing data risk posed by the consumerization of technology in the enterprise. “
  • 31. 29 Enterprise IT trends and investment 2013 Looking ahead Cloud computing Cloud is expected to bridge the gap between consumerization of technology, balance of power in hands of consumers and the traditional enterprise app world. More and more businesses are moving into a virtual world, supported by new technologies and driven by a need to lower their IT infrastructure and administrative costs and adopt a flexible and scalable model for IT. While adoptions of cloud services have gained impetus, the progress is still slow. This is not surprising, as the number of risks and challenges identified by respondents have remained fairly consistent over the years. Data security and lack of control in the IT environment are the key concerns of CIOs. Like any transformational initiative, adoption of cloud also faces internal resistance as turning over control of the security of their IT infrastructure and data is an inherently uncomfortable situation for any senior corporate manager. Another decisive factor for the slow progress of cloud computing, as cited by CIOs, is increased bandwidth and network costs that compensate for savings in internal infrastructure costs. Figure 23: What will drive cloud adoption in FY13–14? 0% 20% 40% 60% 80% Scalability/flexibility Lower infrastructure costs Lower staffing/administrative costs Access to skills and competencies Frequent software updates
  • 32. 30 Customer-centric IT Sector view of cloud services provides interesting viewpoints. The adoption of cloud solution for hosting e-mail services and customer-centric applications top the list, with respondent from across the sector suggesting usage of cloud services for these services. Respondents from the automotive, infrastructure, banking and financial services sectors have suggested adoption of cloud for employee self- service workflows (travel, expense, etc.). Cloud-based disaster recovery is another use case that respondents are expected to evaluate this year. The analysis of the survey highlights the fact that respondents across the sectors are still apprehensive to adopt cloud for core business applications, such as Enterprise Resource Planning (ERP) or Human Resource Management System (HRMS). Ernst & Young LLP believes that cloud services will finally take off in the near future because of technology advances, particularly ubiquitous high-speed internet connectivity, the ever decreasing cost of storage and maturity in the cloud governance model. Preference Solution 01 E-mail 02 Customer-centric applications 03 Disaster recovery 04 HRMS/ employee life cycle 05 Vendor collaboration applications 06 Employee self service portals and workflows 07 Business intelligence and analytics 08 Intranet 09 Core ERP applications Figure 24: Potential cloud adoption opportunities in order of preference Social media analytics Social media is a rapidly evolving platform that shares and amplifies individual opinion and can create strategic opportunities or unforeseen risks for companies. As its popularity grows, organizations are becoming increasingly aware of the importance of social media insight while making critical decisions or avoiding significant pitfalls. While organizations face the challenge of maintaining control of their identity, they also struggle with incorporating meaningful opinions into their decision making and risk management processes. This can be achieved by means of social media analytics, which is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing
  • 33. 31 Enterprise IT trends and investment 2013 and customer service activities. Typical objectives include of social media analytics include increasing revenues, reducing customer service costs, getting feedback on products and services, and improving public opinion of a particular product or services. Respondents across the sectors have expressed very similar sentiments on social media analytics. The potential driver for social media analytics identified by most of the respondents includes creating brand recognition, understanding the customer behavior and acquiring new customers. The need for social media analytics has been gaining prominence across sectors. However, it is interesting to note that the infrastructure sector leads the pack in this respect. Respondents from this sector have suggested the use of social media analytics to understand customer requirements and behavior protect oneself against risk and reorganize the brand. The survey also reveals that respondents from the pharmaceuticals and life sciences sector have been evaluating social media analytics in order to monitor adverse events, while respondents from the retail and consumer products sector have been using social media analytics to recruit staff. Preference Drivers for social media 01 Brand recognition 02 Understanding customer behavior 03 Acquiring new customers 04 Understanding the customer requirements 05 Efficient and effective recruitment 06 Protecting against risks 07 Outpacing the competition 08 Educating the customers 09 Monitoring adverse events Figure 25: Potential drivers for social media analytics C onsumerization of technology and technology- savvy customers are expected to make social media analytics a cornerstone of the organizations’ business intelligence and analytics efforts. “
  • 34. 32 Customer-centric IT A note on outsourcing Outsourcing Outsourcing has been an alternative many respondents have chosen to gain access to skilled resources and improve operational efficiencies. However the survey reveals that respondents still largely prefer to retain majority of their IT functions in-house, with the exception of audits, which require skilled manpower and is mostly outsourced. Figure 26: The status of outsourcing Application development Application maintenance Database administration End user support Data center operations / Server support Network operations Security operations Security audits Software testing or quality assurance 0% 10% 20% 30% 40% 50% 60% 70% 80% Currently in-house Currently outsourced
  • 35. 33 Enterprise IT trends and investment 2013 Survey approach and analysis Approach Ernst & Young LLP and CIOKLUB’s fifth Enterprise IT Trends and Investment Survey, brought to you by Ernst & Young LLP on behalf of the CIOKLUB, gauges the current investment patterns, IT priorities and upcoming investment plans of the companies. This year’s survey was conducted from 25 February 2013 to 18 March 2013. More than 260 CIOs from various companies across major industries participated in the survey. The questionnaire used in this survey was designed to gather relevant information about IT investments, initiatives, priorities and technologies domains. This survey was conducted through a secure online tool with a specific URL that was mailed to designated members of the CIOKLUB, along with instructions for completing the survey. Personal interviews were conducted with a few CIOs to obtain their response and perspective on IT initiatives. Ernst & Young LLP downloaded the results of the survey to conduct an analysis and used cross tabs to identify the patterns of various IT domains across specific industries, and the size and type of industry. Responses of 180 out of the 260 respondents, who completed the survey were considered as complete and used for the analysis. Partial responses have been ignored for the purpose of this analysis.
  • 36. 34 Customer-centric IT Figure 27: Survey participants by sector 0% 10% 20% 30% Automotive Banking and financial services Chemicals Government, public sector and non-profit Infrastructure Pharmaceuticals and life sciences Manufacturing Metals and mining Media and entertainment Professional services Real estate and construction Retail and consumer products Technology Telecommunications Transportation and logistics Utilities Others Figure 28: Survey participants by size of the organization (in INR) 0% 5% 10% 15% 20% 25% 30% 35% < 5 billion 5 billion - 10 billion 10 billion - 50 billion 50 billion - 100 billion > 100 billion No response Profiles of 2013 survey participants
  • 37. 35 Enterprise IT trends and investment 2013 CIOs of Indian enterprises have formed the CIO KLUB, which is registered under the name of CIO Association. CIO Association (CIO KLUB) is a non-profit organization and the largest association of chief information officers in India. The CIO KLUB is governed by a Governing Body and a National Executive Council, and each chapter has a managing committee to oversee the CIO KLUB objective on a national level. Being true to its DNA, CIO KLUB touches all aspects of the life of CIOs. CIO KLUB has grown truly national with six working chapters in India’s most strategic cities (Mumbai, Delhi, Bangalore, Pune, Chennai and Coimbatore). From a humble beginning in Mumbai on 25 April 2008 with less than 30 members, it has now grown to have 950 members across India. The key objectives of the of the KLUB are to share experience, enhance knowledge and explore business solutions by leveraging the collective wisdom of a large number of CIOs, who are registered members of the Klub, and senior technology executives of the country. The current registered members represent manufacturing, BFSI, Service, Pharma and Healthcare, Retail, Real Estate & Construction sectors from India’s leading business houses and PSUs covering a wide spectrum of Indian businesses. With such leadership as members, CIO KLUB is uniquely positioned to be the voice of the community of IT users in the country. We have formed various working groups, including one to especially interact with the Government in order to support the Government initiative of deploying information technology in Government projects. This is a social initiative of CIO KLUB, where it offers the services of a large number of experienced CIOs, who have implemented various IT projects in private enterprises. The CIO KLUB is unique in providing an interactive platform for vendors, media and CIOs so that they may exchange best practices and ideas and formulate strategies to address common IT issues. The KLUB’s objective is to share and enhance knowledge. In order to achieve these, CIO KLUB organizes various knowledge-sharing sessions across the country. The primary objective of these sessions is to increase the business benefits of the organizations of member CIOs and also to help them grow as effective leaders in their professional lives. The KLUB also encourages entrepreneurial spirit by providing a platform for sharing and generating innovative ideas in the larger interest of the community. For more information about CIO KLUB, please visit www.cioklub.com or email us at cioklub@cioklub.com. About CIO KLUB Vilas Pujari Secretary, CIO KLUB Amol Vidwans President, CIO KLUB Chennai Chapter Subramaniam President, CIO KLUB Mumbai Chapter Col Ramesh Wahi President, CIO KLUB Delhi Chapter Yogesh Zope President, CIO KLUB Pune Chapter N Natarajan President, CIO KLUB Bengaluru Chapter O A Balasubramaniam President, CIO KLUB Coimbatore Chapter
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