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Social and economic
performance of French
digital business
start-up
Barometer 2015
Summary
1. Methodology
2. Executive summary
3. Key figures
3.1 Revenues
3.2 Fund raising
3.3 Innovation support
3.4 People
3.5 Value-sharing
4. Contacts
Methodology1
Barometer based on data from digital business start-up financed by venture
capitalists
Survey sent by venture capitalists to companies they invested in
EY as a third-party to consolidate the data and ensure that the figures are kept
confidential
► 171 participants (116 participants in 2013)
► Average age: 6 years (5 years in 2013)
► 3,3 M€ invested by VC (median) versus 4,8 M€
► Key figures from financial data 2013 & 2014
Methodology1
Executive summary2
Page 6
Hyper growth & Born global
+37% of revenues vs 2013
43% of revenues are generated
abroad in 2014
25% of respondents have a foreign
VC that already invested in the firm
People
+30% of employees in one year
92% of permanent contracts
44% of people employed by
companies which revenues are
from 5 to 50M€
75% of employees have at least a
Master Degree
9% of entrepreneurs are women
Innovation support Value sharing
50% of the sample did not use « Young
Innovative Company » tax incentive
Research Tax Credit remains the
preferred state incentive
Tax controls decreased in 2014
Controls are now more focused on the
Research Tax Credit
48% of share capital held by
management and employees
93% of start-up use equity
instruments
75% of start-up have positiv
« EBIT » when reaching 50 M€
of revenues
98% never distributed dividends
Social and economic performance of
French digital business start-up
Key Figures3
Revenues3.1
Revenues3.1
0
500
1 000
1 500
2 000
2 500
3 000
3 500
2013 2014
2 913
0%
10%
20%
30%
40%
50%
60%
70%
80%
71%
30%
38%
• Total Revenues (in M€)
2 123
• Growth of total revenues (in%)
Analysis by revenue segment
Barometer 2015
— 9 —
0 to 5 M€ 5 to 50 M€ + 50 M€
• Revenues worldwide • Growth of revenues (in M€)
France Europe International
62%
57%
19%
22%
19% 21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014
1 325
1 662
404
639393
613
0
500
1 000
1 500
2 000
2 500
3 000
3 500
2013 2014
+25%
+ 57%
Revenues3.1
Barometer 2015
— 10 —
Fund raising3.2
• Average and median of fund raised
(in M€)
Analysis by revenue segment
• International VC
4
21
33
2
11
24
0
5
10
15
20
25
30
35
40
0 to 5 M€ 5 to 50 M€ + 50 M€
Average Median
0%
5%
10%
15%
20%
25%
30%
35%
40%
0 to 5 M€ 5 to 50 M€ + 50 M€
38%
Percentage of foreign venture capitalists
investing in French digital business start-
up. Analysis achieved by revenue segment.
25%
23%
25%
of start-ups
are
international
VC backed
3.2 Fund raising
Barometer 2015
— 12 —
Innovation support3.3
• Did you use the label « Young
Innovative Company » (or « JEI » in
French)*?
50%
Yes
50%
No
* Analysis based on a sample of 109 participants in 2015
• Did you use the French research and
development tax credit (CIR) ? **
** Analysis based on a sample of 105 participants in 2015
Innovation support3.3
Barometer 2015
— 14 —
71%
Yes
29%
No
Barometer 2015
— 15 —
30%
Yes
70%
No
19%
No
81%
Yes
Innovation
Tax Credit
(CII in French)
Competitive
employ tax credit
(CICE in French)
• Did you use the new tax credits launched in 2014*?
Innovation support3.3
* Analysis based on a sample of 105 participants in 2015
Barometer 2015
— 16 —
7,6
M€
Received from
BPI in 2014
2,1
M€
Received from
BPI in 2013
27
Companies
declare
receiving
BPI grant in
2014
21
Companies
declare
receiving
BPI grant in
2013
• Did you receive BPI France grants* ?
Innovation support3.3
* Analysis based on a sample of 89 participants in 2015
Barometer 2015
— 17 —
Percentage of start-up that had the Tax administration
performing a tax control during the year
15%
15%
16%
16%
17%
17%
18%
18%
2013 2014
* Analysis based on a sample of 115 participants in 2015
17%
16%
• Tax controls in 2014* (in M€)
Innovation support3.3
People3.4
Barometer 2015
— 19 —
0
2 000
4 000
6 000
8 000
10 000
12 000
2013 2014
2 232
jobs created
1 476
people hired
in France
756
people hired
abroad
• People
7 452
9 684
For every one job created abroad, two
jobs are created here in France
People3.4 People3.4
Barometer 2015
— 20 —
92%
4%
2% 2%
Permanent contract (CDI)
Temporary contract (CDD & Interim)
Professional training contract
Internship
7%
18%
69%
6%
High-school diploma or less
Bachelor Degree or less
Master Degree
PhD
• Type of work contracts (2014) • People qualification (2014)
People3.4 People3.4 People3.4
Barometer 2015
— 21 —
44%
5 to 50
M€
32%
+ 50 M€
24%
0 to 5
M€
• Segmentation of employees by revenue segment of the digital business start-up
People3.4 People3.4
Barometer 2015
— 22 —
• Average age of staff
0
5
10
15
20
25
30
35
40
45
Average age
Management
Average age
Employees
31
40
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
Minimum Average Maximum
0,7
2,3
10,7
0,4
2,3
12,4
• Ratio Management/Staff wages
People3.4 People3.4
2013
2014
Barometer 2015
— 23 —
* Analysis based on a sample of 114 participants in 2015 ** Analysis based on a sample of 97 participants in 2015
39%
4%
10%
46%
Business developers / Marketing
Sales support/Consultants
Data Science / Business Intelligence
IT Developers
88%
Will hire in 2015
Looking for**
2015 Edition
• Focus on recruitments for the year 2015*
People3.4 People3.4
• Looking for**
Barometer 2015
— 24 —
73%
Consider that IT Developers
are the most difficult staff
to recruit
2015 Edition
• Focus on recruitments for the year 2015*
People3.4 People3.4
* Analysis based on a sample of 71 participants in 2015
Barometer 2015
— 25 —
92%
Yes
8%
No
• Are you both founder and manager of the company ?
People3.4 People3.4
Barometer 2015
— 26 —
51%
Yes
49%
No
91%
Men
9%
Women
• Serial entrepreneur • Chief Executive Officer
People3.4 People3.4
Barometer 2015
— 27 —
• Serial entrepreneur
People3.4 People3.4
91%
are men
40
years old
51%
are serial
entrepreneurs
94%
have at least a
master degree
Value sharing3.5
Barometer 2015
— 29 —
• “Earnings before interests and taxes”
or EBIT*
• Percentage of positive “EBIT”
by revenue segment*
* Sample of 102 start-up
74%
Loss
26%
Gain
38%
5 to 50
M€
75%
+ 50 M€
17%
0 to 5
M€
People3.4 Value sharing3.5
Barometer 2015
— 30 —
% of share capital held by external shareholders (VC,
Business angels…)
% of share capital held by owners and employees
52% 48%
• Percentage of share capital held by owners and employees
People3.4 Value sharing3.5
Barometer 2015
— 31 —
93%
Yes
7%
No
* Analysis based on a sample of 104 start-up in 2015
• Are you using equity instruments to motivate your team*?
People3.4 Value sharing3.5
Barometer 2015
— 32 —
* Analysis based on a sample of 104 start-up in 2015
72%
11%
17%
Warrants
(BSPCE)
Free shares
(actions
gratuites)
Stock-options
&common shares
(BSA)
• Types of Equity instruments*
People3.4 Value sharing3.5
Barometer 2015
— 33 —
Percentage calculated by doing the ratio between the number of employees owning equity instruments and the total
number of employees. First chart presents data globally and the second chart is presented by revenue segment
* Analysis based on a sample of 104 start-up in 2015
34%
Of staff owning
Equity instruments
2015 Edition
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 to 5 M€ 5 to 50 M€ + 50 M€
39%
24%
17%
• Percentage of employees owning equity instruments*
People3.4 Value sharing3.5
Barometer 2015
— 34 —
2%
Yes
98%
No
• Did you distribute dividends since the creation of the company ?
People3.4 Value sharing3.5
Contacts4
Barometer 2015
— 36 —
Franck Sebag
Partner, EY
VC & IPO Leader France
@frsebag
Xavier Lorphelin
Managing Partner
Serena Capital
@Xlorphelin
4 Contacts
About France Digitale
France Digitale bring together the champions of digital
entrepreneurship: start-ups with strong growth plans and
potential
investors (venture capitalists and business angels). To build an
alliance between digital entrepreneurs and investors, so that
France becomes fertile ground for the creation of
digital champions of International stature. For more
information,
please visit www.francedigitale.org.
EY I Assurance I Tax I Transactions I Advisory
About EY
EY is a global leader in assurance, tax, transaction and
advisory services. The insights and quality services we
deliver help build trust and confidence in capital markets
and in economies the world over. We develop outstanding
leaders who team to deliver on our promises to all of our
stakeholders. In so doing, we play a critical role in building a
better working world for our people, for our clients and for
communities.
EY refers to the global organization and may refer to one or
more of the member firms of Ernst & Young Global Limited,
each of which is a separate legal entity. Ernst & Young
Global Limited, a UK company limited by guarantee, does
not provide services to clients. For more information about
our organization, please visit www.ey.com.

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French digital startups performance 2015

  • 1. Social and economic performance of French digital business start-up Barometer 2015
  • 2. Summary 1. Methodology 2. Executive summary 3. Key figures 3.1 Revenues 3.2 Fund raising 3.3 Innovation support 3.4 People 3.5 Value-sharing 4. Contacts
  • 4. Barometer based on data from digital business start-up financed by venture capitalists Survey sent by venture capitalists to companies they invested in EY as a third-party to consolidate the data and ensure that the figures are kept confidential ► 171 participants (116 participants in 2013) ► Average age: 6 years (5 years in 2013) ► 3,3 M€ invested by VC (median) versus 4,8 M€ ► Key figures from financial data 2013 & 2014 Methodology1
  • 6. Page 6 Hyper growth & Born global +37% of revenues vs 2013 43% of revenues are generated abroad in 2014 25% of respondents have a foreign VC that already invested in the firm People +30% of employees in one year 92% of permanent contracts 44% of people employed by companies which revenues are from 5 to 50M€ 75% of employees have at least a Master Degree 9% of entrepreneurs are women Innovation support Value sharing 50% of the sample did not use « Young Innovative Company » tax incentive Research Tax Credit remains the preferred state incentive Tax controls decreased in 2014 Controls are now more focused on the Research Tax Credit 48% of share capital held by management and employees 93% of start-up use equity instruments 75% of start-up have positiv « EBIT » when reaching 50 M€ of revenues 98% never distributed dividends Social and economic performance of French digital business start-up
  • 9. Revenues3.1 0 500 1 000 1 500 2 000 2 500 3 000 3 500 2013 2014 2 913 0% 10% 20% 30% 40% 50% 60% 70% 80% 71% 30% 38% • Total Revenues (in M€) 2 123 • Growth of total revenues (in%) Analysis by revenue segment Barometer 2015 — 9 — 0 to 5 M€ 5 to 50 M€ + 50 M€
  • 10. • Revenues worldwide • Growth of revenues (in M€) France Europe International 62% 57% 19% 22% 19% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 1 325 1 662 404 639393 613 0 500 1 000 1 500 2 000 2 500 3 000 3 500 2013 2014 +25% + 57% Revenues3.1 Barometer 2015 — 10 —
  • 12. • Average and median of fund raised (in M€) Analysis by revenue segment • International VC 4 21 33 2 11 24 0 5 10 15 20 25 30 35 40 0 to 5 M€ 5 to 50 M€ + 50 M€ Average Median 0% 5% 10% 15% 20% 25% 30% 35% 40% 0 to 5 M€ 5 to 50 M€ + 50 M€ 38% Percentage of foreign venture capitalists investing in French digital business start- up. Analysis achieved by revenue segment. 25% 23% 25% of start-ups are international VC backed 3.2 Fund raising Barometer 2015 — 12 —
  • 14. • Did you use the label « Young Innovative Company » (or « JEI » in French)*? 50% Yes 50% No * Analysis based on a sample of 109 participants in 2015 • Did you use the French research and development tax credit (CIR) ? ** ** Analysis based on a sample of 105 participants in 2015 Innovation support3.3 Barometer 2015 — 14 — 71% Yes 29% No
  • 15. Barometer 2015 — 15 — 30% Yes 70% No 19% No 81% Yes Innovation Tax Credit (CII in French) Competitive employ tax credit (CICE in French) • Did you use the new tax credits launched in 2014*? Innovation support3.3 * Analysis based on a sample of 105 participants in 2015
  • 16. Barometer 2015 — 16 — 7,6 M€ Received from BPI in 2014 2,1 M€ Received from BPI in 2013 27 Companies declare receiving BPI grant in 2014 21 Companies declare receiving BPI grant in 2013 • Did you receive BPI France grants* ? Innovation support3.3 * Analysis based on a sample of 89 participants in 2015
  • 17. Barometer 2015 — 17 — Percentage of start-up that had the Tax administration performing a tax control during the year 15% 15% 16% 16% 17% 17% 18% 18% 2013 2014 * Analysis based on a sample of 115 participants in 2015 17% 16% • Tax controls in 2014* (in M€) Innovation support3.3
  • 19. Barometer 2015 — 19 — 0 2 000 4 000 6 000 8 000 10 000 12 000 2013 2014 2 232 jobs created 1 476 people hired in France 756 people hired abroad • People 7 452 9 684 For every one job created abroad, two jobs are created here in France People3.4 People3.4
  • 20. Barometer 2015 — 20 — 92% 4% 2% 2% Permanent contract (CDI) Temporary contract (CDD & Interim) Professional training contract Internship 7% 18% 69% 6% High-school diploma or less Bachelor Degree or less Master Degree PhD • Type of work contracts (2014) • People qualification (2014) People3.4 People3.4 People3.4
  • 21. Barometer 2015 — 21 — 44% 5 to 50 M€ 32% + 50 M€ 24% 0 to 5 M€ • Segmentation of employees by revenue segment of the digital business start-up People3.4 People3.4
  • 22. Barometer 2015 — 22 — • Average age of staff 0 5 10 15 20 25 30 35 40 45 Average age Management Average age Employees 31 40 0,0 2,0 4,0 6,0 8,0 10,0 12,0 14,0 Minimum Average Maximum 0,7 2,3 10,7 0,4 2,3 12,4 • Ratio Management/Staff wages People3.4 People3.4 2013 2014
  • 23. Barometer 2015 — 23 — * Analysis based on a sample of 114 participants in 2015 ** Analysis based on a sample of 97 participants in 2015 39% 4% 10% 46% Business developers / Marketing Sales support/Consultants Data Science / Business Intelligence IT Developers 88% Will hire in 2015 Looking for** 2015 Edition • Focus on recruitments for the year 2015* People3.4 People3.4 • Looking for**
  • 24. Barometer 2015 — 24 — 73% Consider that IT Developers are the most difficult staff to recruit 2015 Edition • Focus on recruitments for the year 2015* People3.4 People3.4 * Analysis based on a sample of 71 participants in 2015
  • 25. Barometer 2015 — 25 — 92% Yes 8% No • Are you both founder and manager of the company ? People3.4 People3.4
  • 26. Barometer 2015 — 26 — 51% Yes 49% No 91% Men 9% Women • Serial entrepreneur • Chief Executive Officer People3.4 People3.4
  • 27. Barometer 2015 — 27 — • Serial entrepreneur People3.4 People3.4 91% are men 40 years old 51% are serial entrepreneurs 94% have at least a master degree
  • 29. Barometer 2015 — 29 — • “Earnings before interests and taxes” or EBIT* • Percentage of positive “EBIT” by revenue segment* * Sample of 102 start-up 74% Loss 26% Gain 38% 5 to 50 M€ 75% + 50 M€ 17% 0 to 5 M€ People3.4 Value sharing3.5
  • 30. Barometer 2015 — 30 — % of share capital held by external shareholders (VC, Business angels…) % of share capital held by owners and employees 52% 48% • Percentage of share capital held by owners and employees People3.4 Value sharing3.5
  • 31. Barometer 2015 — 31 — 93% Yes 7% No * Analysis based on a sample of 104 start-up in 2015 • Are you using equity instruments to motivate your team*? People3.4 Value sharing3.5
  • 32. Barometer 2015 — 32 — * Analysis based on a sample of 104 start-up in 2015 72% 11% 17% Warrants (BSPCE) Free shares (actions gratuites) Stock-options &common shares (BSA) • Types of Equity instruments* People3.4 Value sharing3.5
  • 33. Barometer 2015 — 33 — Percentage calculated by doing the ratio between the number of employees owning equity instruments and the total number of employees. First chart presents data globally and the second chart is presented by revenue segment * Analysis based on a sample of 104 start-up in 2015 34% Of staff owning Equity instruments 2015 Edition 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 to 5 M€ 5 to 50 M€ + 50 M€ 39% 24% 17% • Percentage of employees owning equity instruments* People3.4 Value sharing3.5
  • 34. Barometer 2015 — 34 — 2% Yes 98% No • Did you distribute dividends since the creation of the company ? People3.4 Value sharing3.5
  • 36. Barometer 2015 — 36 — Franck Sebag Partner, EY VC & IPO Leader France @frsebag Xavier Lorphelin Managing Partner Serena Capital @Xlorphelin 4 Contacts
  • 37. About France Digitale France Digitale bring together the champions of digital entrepreneurship: start-ups with strong growth plans and potential investors (venture capitalists and business angels). To build an alliance between digital entrepreneurs and investors, so that France becomes fertile ground for the creation of digital champions of International stature. For more information, please visit www.francedigitale.org. EY I Assurance I Tax I Transactions I Advisory About EY EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for communities. EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit www.ey.com.