Types of Digital Advertising - USF Digital Media Course
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Session Five of the USF Digital Media (part of ZAP) discusses the different types of Digital Advertising available to advertisers to help a client achieve their goals. Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
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Types of Digital Advertising - USF Digital Media Course
- 1. USFDigitalMedia.com Instructor: Digital Media Session Five - Types of Digital Advertising Eric Ritter | @EricRitter
- 4. DEMAND FOR CONTENT HAS NEVER BEEN HIGHER
- 5. A NEW MULTI-SCREEN WORLD
- 9. USFDigitalMedia.com TypesofDigitalAds ‣ PPC / Search Ads ‣ Display Ads ‣ Remarketing ‣ Video Ads ‣ Social Advertising ‣ Email ‣ Mobile Ads ‣ Native Advertising
- 11. PPC ADS
- 17. USFDigitalMedia.com DisplayResources ‣ http://ww1.prweb.com/prfiles/2012/06/13/9602287/ Gourmet%20Ads%20Aircraft%20Seating %20Infographic%20-%201-June-2012.jpg ‣ http://www.google.com/ads/displaynetwork/ ‣ https://www.thinkwithgoogle.com/platforms/ display.html ‣ http://help.yahoo.com/l/us/yahoo/ysm/mda/basics/ what_displayadvertising.html
- 19. RETARGETING
- 26. USFDigitalMedia.com VideoResources ‣ https://www.thinkwithgoogle.com/platforms/video/ insights/index.html ‣ https://www.youtube.com/yt/advertise/ ‣ https://www.facebook.com/business/news/Premium- Video-Ads-on-Facebook
- 38. USFDigitalMedia.com SocialResources ‣ http://www.wordstream.com/blog/ws/2014/09/24/ social-media-advertising ‣ https://blog.bufferapp.com/social-media-advertising- twitter-facebook-linkedin ‣ http://blog.hootsuite.com/beginners-guide-to-social- media-advertising/ ‣ http://www.adweek.com/brandshare/social- advertising-cheat-sheet-every-marketer- needs-154232
- 40. EMAIL
- 44. MOBILE ADS
- 45. USFDigitalMedia.com MobileResources ‣ https://www.thinkwithgoogle.com/products/mobile- ads.html ‣ http://www.millennialmedia.com/advertise/ ‣ https://www.google.com/admob/
- 49. JAMIE OLIVER ON NATIVE ADS
- 50. USFDigitalMedia.com NativeResources ‣ https://www.youtube.com/watch?v=E_F5GxCwizc ‣ http://www.sharethrough.com/nativeadvertising/ ‣ http://www.theguardian.com/media-network- outbrain-partner-zone/native-advertising-quality- scalability ‣ http://www.iab.net/nativeadvertising
- 53. USFDigitalMedia.com Today’sKeyTakeaways: ‣ Content is the foundation for any Digital Ad campaign. ‣ Know what to say, what they want, and where they spend their time. ‣ Digital Advertising Platforms are always changing. Stay informed.