1. Online Marketing Company
Find out more about Ajax Union:
www.AjaxUnion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

2. Sarah Mogin – SEO Manager/Ninja
Friend Sarah on Facebook:
facebook.com/Sarah.Mogin
Follow Sarah on Twitter:
@SarahMogin
Connect With Sarah on Linkedin:
http://www.linkedin.com/in/SarahMogin

3. Make The Most of Your Inc. 500/5000
Find out more about Ajax Union's products at:
www.ajaxunion.com

4. Agenda
• The Pros of Promotion
• Email Review
• 5 More Great Tips
• Win a free press release!

5. The Pros of Promotion!
1. Attract new business
2. Impress employees:
1. Improve office morale
2. Attract new talent
3. Flaunt your big-league connections
Big Players on the Inc. 500:
• Facebook (#294)
• Yelp (#623)
• Shutterstock (#2059)
• Kayak (#2429)
• AutoTrader.com (#3185)
• CafePress (#3719)

6. Email Review: Your Website
Step 1: Add your Inc. 5000 honor to your website.
Step 1.5: What else can you add to your website?
•Customers respond positively to signs of credibility
•Place important content above the fold
•Be careful with the Inc. logo (license required)
Other credibility signs:
•Website/Checkout security seals
•BBB logo
•Accreditations employees have received
•Logos of press coverage
Other content to feature prominently:
•800 number
•Free shipping! 60-day return policy!
•Call to action: Buy Now! Call Us Today! Sign Up Now!
•Email sign-up box

7. Email Review: Your Blog
Step 2: Write a blog post.
•Brag about Inc. 500/5000
•Promote other news
•Link back to your website with a keyword anchor link
• “Ajax Union recently debuted a new ranking tool
called RankZen.”
Step 2.5: Optimize your blog.
•Do you have a WordPress? Is your blog in your control?
•Can users find your blog on your homepage? Do posts feed
to Facebook and Twitter?
•Do you have a content schedule/strategy?
• Are you writing for your demographic?

8. Email Review: Your Social Profiles
Step 3: Be social!
Add a mention of your Inc. recognition to…
•Your Facebook/Google+ cover photos
•Your YouTube/Twitter backgrounds
•Your LinkedIn company page
•Your Pinterest – recognitions board?
Step 3.5: Hold a Facebook contest.
•“To celebrate our spot as #XXX on the Inc. 5000, we are
offering 10% off to all new customers!”
•Use Facebook ads to target new clients by age, location,
life stage, interest
•“Fan-gate” a Facebook application to promote new likes
• People like the page to reveal: email form,
discount code

9. Email Review: Your PR
Step 4: Write a press release.
Why we love press releases:
•Great for publicity
•Great for Search Engine Optimization
•Affordable distribution options:
• Free websites
• Under $100 options
• Premium Distributions
Step 4.5: Add a PR page to your website.

10. Email Review: Your Email Contacts
Step 5: Send an email blast.
•Email contacts are generally high quality leads
•Send different emails to different contacts:
• Clients – Thank you!
• Leads – We’re awesome, see?
• General Contacts – Celebrating good news.
• Set up a mailing list easily (and for free!) on
MailChimp
Step 5.5: Check your email template.
•Is it mobile friendly?
•Does it work in Chrome, Firefox, Internet Explorer?
•Does it work in Gmail, AOL, Outlook, Hotmail, etc.?
•What is your spam rate?

11. More Tips: Pimp Your 404
A 404 page shows up when someone visits a non-existent
URL on your site.
What’s my website’s current 404 page?
Go to www.yourdomain.com/cheesedoodles
What should I put there?
•Links to your blog, social profiles, Yelp, etc.
•Link to useful internal pages (services page, contact us,
staff page, catalog page)
•Share some facts about your company
• We were #XXX on the 2012 Inc. 500/5000
http://www.linium.com/cheesedoodles.com

12. More Tips: Optimize Your Email Signature
Update your signature and those of your employees to
include pertinent information. More is more!
What should I put there?
•Links to your blog, social profiles, Yelp, etc.
•Links to YOUR (personal) blog, social profiles, Yelp, etc.
•Links to videos (will show up in Gmail)
•Share some facts about your company
• We were #XXX on the 2012 Inc. 500/5000
•Other:
• Referral program
• Upcoming events
• New offerings

13. More Tips: Make a Video
Every serious company should have at least one
professional video.
•Modern day calling card
•Shows what words can’t tell
•Proves you care about your image
Semi-professional videos
•Great for SEO (multimedia results)
•Handheld camera around the office
•Quick slideshow from Animoto.com

14. More Tips: Host a Webinar (Seriously!)
You were just recognized as one of the country’s fastest
growing companies! Share the secrets of your success.
•General tips on business
•Tips within your industry
•Invite contacts, leads, current clients, etc.
How do I promote my webinar?
•Email marketing
•Social media
•Banner on website
•LinkedIn Answers
•Mention it whenever you can

15. More Tips: Host an Event
Network for success! Consider hosting a…
•Seminar
•Business mixer
•Round table discussion
Trust us, you can do it! :)
•Collect business cards
•Hold a giveaway
•Record a video
•Promote a follow-up blog post

16. Enter to win a FREE press release!
www.AjaxUnion.com/FreePR
Password: INC500

17. Request a Free Quote:
www.AjaxUnion.com
Call Us Today:
800-594-0444

18. Join Our Free Webinars!
www.AjaxUnion.com/webinar
Try out RankZen today!
www.RankZen.com