![The Language of LinkedIn & How to Drive Business Using LinkedIn,[object Object],Erin Blaskie,[object Object],www.erinblaskie.com,[object Object],@ErinBlaskie (Twitter),[object Object],http://ca.linkedin.com/in/bsetc,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-1-2048.jpg?cb=1668682435)
![What You’d Find Out About Me From My LinkedIn Profile,[object Object],I own a company called Business Services, ETC (aka BSETC) which provides outsourcing services to companies around the world.,[object Object],I worked at Willis College, TRM Technologies and Club Assist before becoming an entrepreneur.,[object Object],You could see who makes up my 500+ network.,[object Object],You could join groups that I find relevant and interesting.,[object Object],You could view recommendations from colleagues.,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-2-2048.jpg?cb=1668682435)
![About This Session,[object Object],Introduce you to LinkedIn: what you need to do to setup an effective profile.,[object Object],Introduce you to the regular activities you should be doing in LinkedIn to really strengthen your presence.,[object Object],Introduce you to some of the ways that you can use LinkedIn to grow your business, gain publicity and generate visibility for your company.,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-3-2048.jpg?cb=1668682435)
![Show of Hands - LinkedIn Survey,[object Object],How many of you have used LinkedIn before for business use?,[object Object],How many of you use LinkedIn right now to generate business, leads, joint venture partners or general visibility?,[object Object],What has been the biggest area of resistance for you in adding LinkedIn to your business marketing practices?,[object Object],For those of you using LinkedIn, what do you most often use it for?,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-4-2048.jpg?cb=1668682435)
![The LinkedIn Landscape,[object Object],LinkedIn is growing by a new member approximately every second.,[object Object],Half of the members are in the US, 11 million are in Europe and 3 million are in India.,[object Object],The site uses a “gated access approach” which means you need to know the connection or have their e-mail in order to gain access.,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-5-2048.jpg?cb=1668682435)
![The LinkedIn Landscape,[object Object],Most people are using it to find jobs, people and business opportunities.,[object Object],Employers can list jobs and search for potential candidates.,[object Object],Job seekers can review the profile of hiring managers.,[object Object],Users can post their own photos and view other photos to aid in identification.,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-6-2048.jpg?cb=1668682435)
![LinkedIn’s Primary Features,[object Object],Member Profiles aka Contacts,[object Object],Companies,[object Object],LinkedIn Answers,[object Object],LinkedIn Groups,[object Object],LinkedIn Polls (alpha),[object Object],Jobs,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-7-2048.jpg?cb=1668682435)
![LinkedIn.com’s Home Page,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-8-2048.jpg?cb=1668682435)
![Getting Started on LinkedIn,[object Object],Create your free account on LinkedIn,[object Object],Follow prompts to create your professional profile,[object Object],Search for your friends based on your e-mail contact lists,[object Object],LinkedIn will suggest people you might know - feel free to add them,[object Object],Send invitations to your friends and colleagues,[object Object],Go into your profile and fill it out to completion - the percentage complete will help,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-9-2048.jpg?cb=1668682435)
![Important Profile Update,[object Object],Make sure to set your Public Profile URL to make linking to your profile easier.,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-10-2048.jpg?cb=1668682435)
![Other Tips for Your Profile,[object Object],Add the e-mail address you use for your account to your last name. Example: Blaskie (erin.blaskie@bsetc.ca),[object Object],Gather recommendations from family, friends and colleagues.,[object Object],Use lots of great keywords to sell yourself. LinkedIn is an advertisement for YOU so sell it!,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-11-2048.jpg?cb=1668682435)
![Five Things to Do Daily (15 Mins),[object Object],Check your pending invitations - accept / deny,[object Object],See if any new contacts of yours are on LI,[object Object],Review incoming messages and reply,[object Object],Post one question or answer a question,[object Object],Participate / join in one LI group,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-12-2048.jpg?cb=1668682435)
![Pending Invitations - 2 Mins,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-13-2048.jpg?cb=1668682435)
![Check for New Connections - 5 Mins,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-14-2048.jpg?cb=1668682435)
![Review Incoming Messages - 2-4 Mins,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-15-2048.jpg?cb=1668682435)
![Post or Answer a Question - 5 Mins,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-16-2048.jpg?cb=1668682435)
![Participate In / Join a Group - 4 Mins,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-17-2048.jpg?cb=1668682435)
![Ways to Grow Your Business,[object Object],Use the search function to find business partners or ideal clients,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-18-2048.jpg?cb=1668682435)
![Ways to Grow Your Presence,[object Object],Answer questions in LinkedIn Answers,[object Object],Will expose you and your account to many new users,[object Object],Will allow you to position yourself as an expert,[object Object],Will give you the opportunity to follow-up with the question asker to offer additional support,[object Object],You could answer one question per day or a few questions per week,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-19-2048.jpg?cb=1668682435)
![Building Your Business,[object Object],Ask strategic questions in LinkedIn Answers,[object Object],Do your market research here - ask people their opinions on products, services or your industry,[object Object],Use the questions to expose other things you are doing - example: “I’m working on a Build Your Own Widget workshop and I want to know, what would you like to learn about if you were attending?”,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-20-2048.jpg?cb=1668682435)
![Ways to Grow Your Presence,[object Object],Join relevant groups and participate in them,[object Object],Choose 2-3 groups that are aligned with your company or industry and become active,[object Object],Choose a group that contains people in your target market but don’t hard sell to them,[object Object],Educate gently, provide resources where it feels like it fits and be an expert for the group,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-21-2048.jpg?cb=1668682435)
![Ways to Grow Your Presence,[object Object],Create your own group,[object Object],If you can’t find a relevant group, create one!,[object Object],You’ll gain exposure for the group and for your profile,[object Object],Create lots of value within your group - make people want to join and invite their colleagues,[object Object],Provide LinkedIn only discounts or promotions for your group,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-22-2048.jpg?cb=1668682435)
![Ways to Grow Your Presence ,[object Object],LinkedIn Events,[object Object],Whether running virtual or in-person workshops, use LinkedIn’s events to promote your event,[object Object],Create event and update your connections,[object Object],Use the status update section to let people know that you’ve created a LinkedIn event,[object Object],LinkedIn can even help you process registration and payments,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-23-2048.jpg?cb=1668682435)
![Ways to Grow Your Business,[object Object],Introduce your colleagues,[object Object],LinkedIn runs on the principle of making new connections - connect two colleagues you feel may be a good fit,[object Object],Connecting people will keep you top of mind for those individuals when you are looking for a connection of your own,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-24-2048.jpg?cb=1668682435)
![LinkedIn Applications,[object Object],LinkedIn has introduced applications,[object Object],Bring in your blog as an RSS feed,[object Object],Add your Amazon recommended reading list,[object Object],Bring in your Tweets to your status update area,[object Object],Bring in your presentations from Slideshare.net,[object Object],Connect your travel with My Travel,[object Object],Connect your files with Box.net,[object Object],And more…,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-25-2048.jpg?cb=1668682435)
![Mobile Apps & Integration,[object Object],LinkedIn can connect to Outlook to auto-find LinkedIn connections,[object Object],LinkedIn has an iPhone, a Blackberry and a Palm application,[object Object],LinkedIn also has a browser toolbar that you can install to any browser,[object Object],Connects to Lotus Notes as well,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-26-2048.jpg?cb=1668682435)
![Engage With Me So That I May Engage With You,[object Object],@ErinBlaskie on Twitter,[object Object],www.erinblaskie.com and www.bsetc.com,[object Object],erin@erinblaskie.com,[object Object]](https://image.slidesharecdn.com/linkedin-100505223020-phpapp02/75/the-language-of-linkedin-27-2048.jpg?cb=1668682435)
The Language of LinkedIn
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The Language of LinkedIn presented to the Ottawa Chamber of Commerce. This presentation will help you discover how to get the most out of your LinkedIn account.
The Language of LinkedIn presented to the Ottawa Chamber of Commerce. This presentation will help you discover how to get the most out of your LinkedIn account.
![Phillip Smith Social Media[1]](https://cdn.slidesharecdn.com/ss_thumbnails/phillipsmithsocialmedia1-13204821556265-phpapp01-111105033732-phpapp01-thumbnail.jpg?width=768&fit=bounds)
