Oracle SA, February 2012
Marketing Trends 2012
Presented by Erik Vermeulen.

What is the PURPOSE of your business?
FIND
KEEP
GROW
The RIGHT Customers

Global Economic Change
Attention Economy Attraction Economy
Interruption Engagement
Reactive Interactive
Big Promises Intimate Gestures
What you need What I want

•Opened accounts with USD 4000
•PO Box
•Regular wire transfers from abroad
•Large deposits, with small withdrawals
•No regular living expenses
•No monthly patterns of deposits
•No savings accounts or deposit boxes
•High ratio of cash withdrawals to cheques issued

•Men
•26 - 35
•Own a mobile phone
•Student
•Rent and not own a home
•Muslim name
•NOT HAVE LIFE INSURANCE

Big Data

Demographics
Urban
Women Silver

Demographics
Women now control USD
12 trillion
That’s 70% of household
spending
Women will increase
Women income by USD 1 trillion
per year.

Demographics
Weekly, Urban By 2030,
1,2million >60% will
people move live in cities.
to cities
2010-2050: Opportunity
Urban pop Or
will grow by
Threat?
3 billion.

Demographics
In the US alone, there will be
2,2million more people
>55 every year until 2020.
China: 18% - 38% of pop.
More discretionary
spending than any other
generation. Silver

Advocacy

Video

Mobile

7/10 SME’s say Social Media tools
have helped them build closer
relationships with customers and
partners.
Loudhouse Research, 2011

Years to reach 50 million
users....
Radio
38 years

Years to reach 50 million
users....
TV
15 years

Years to reach 50 million
users....
Internet
4 years

BlackBerry App World...
1 Billion apps downloaded
Over 3 million DAILY
downloads

76%
In South Africa in 2009 of
people >16 years of age logged onto
Social Networking sites.

Added 100 million users in
9 months

Facebook for BlackBerry
smart-phones has doubled the
user base in the last 12 months
with 37 million monthly active
users.
”

Apple Apps has
200 million users,
who downloaded
15 BILLION
apps.
PROFIT: $ 292
million

80% of
users are tweeting from
mobile devices.

Businesses using Social Media
are TWICE as likely
to see opportunities to
win clients from large
competitors.
Loudhouse Research, 2011

Marketing Trends for 2012
To book Erik Vermeulen to
deliver this Keynote Presentation
at your next conference contact
him on:
Tel: +27 83 603 7119
Twitter: ErikMVermeulen
E-mail: erik@erikvermeulen.com
Web: www.erikvermeulen.com