Business modelling:
main frameworks and tools
Linas Eriksonas, @LEriksonas
Workshop materials for Startup Scaleup training...
Content
• Why we need business modelling?
• Business modelling frameworks:
– Business model generation (BMG)
– Lean canvas...
Business modelling? What the heck?
Business modelling?
Business modelling!
Source: steveblank.com
Business modelling google trends
26/10/2015
Business modelling google trends
26/10/2015
http://businessmodelhub.com/profile/LinasEriksonas
8
Prototyping: my early experiments (2010)
Where it all started: BMG canvas
Razor and blades
Osterwalder, 2009
Razor and blades
Standard BMG canvas
Standard BMG for IoT applications
Amazon (2005)
Amazon (2006) – new biz model
BMG add-on: customer mapping
BMG add-on: customer mapping
BMG add-on: customer mapping
BMG + customer mapping extension
Value Proposition Canvas
A BMG tweaked for startups
Thestartuptoolkit.com, leanstack.com (2009-2010),
Influenced by Steve Blank’s The Four Steps to...
Lean Canvas
2010
Lean Canvas: modelling sequence
Lean Canvas modelling instructions
Impact of Lean Startup approach
Lean Canvas: process development
LeanStack: Lean Startup + Lean Canvas
Lean Stack in Action
Doblin Ten Types of Innovation
Doblin Ten Types of Innovation
Average
innovators
Top
innovators
Deloitte,2013
Ten Types of Innovation Tactics Cards
Deloitte,2013
Business model innovation survey
55 business model patterns
BMI Business Model: back to basics
Gassmann et al, 2013
Tools and resources
Worksheets:
https://www.bmi-
lab.ch/fileadmin/images/
home/Worksheet_BMI_e
ng.pdf
Cheetsheet/flashcard...
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Linas Eriksonas, Business modelling: main frameworks and tools

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Workshop materials for Startup Scaleup training event, Vilnius, 27/10/2015 organised as part of Startup Scaleup’s tailored 6-month programme aimed primarily at IoT developers, startup. More details available from: http://startup-scaleup.eu/

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Linas Eriksonas, Business modelling: main frameworks and tools

  1. 1. Business modelling: main frameworks and tools Linas Eriksonas, @LEriksonas Workshop materials for Startup Scaleup training event Vilnius,27/10/2015
  2. 2. Content • Why we need business modelling? • Business modelling frameworks: – Business model generation (BMG) – Lean canvas • Business modelling tools/systems – Lean Stack (Lean Startup + frameworks) • Business modelling tactics/flashcards – Doblin Innovation Tactics Cards (Deloitte) – BMI Pattern Cards (St.Galler Business School) • How to practice business modelling?
  3. 3. Business modelling? What the heck?
  4. 4. Business modelling?
  5. 5. Business modelling! Source: steveblank.com
  6. 6. Business modelling google trends 26/10/2015
  7. 7. Business modelling google trends 26/10/2015
  8. 8. http://businessmodelhub.com/profile/LinasEriksonas 8
  9. 9. Prototyping: my early experiments (2010)
  10. 10. Where it all started: BMG canvas
  11. 11. Razor and blades Osterwalder, 2009
  12. 12. Razor and blades
  13. 13. Standard BMG canvas
  14. 14. Standard BMG for IoT applications
  15. 15. Amazon (2005)
  16. 16. Amazon (2006) – new biz model
  17. 17. BMG add-on: customer mapping
  18. 18. BMG add-on: customer mapping
  19. 19. BMG add-on: customer mapping
  20. 20. BMG + customer mapping extension
  21. 21. Value Proposition Canvas
  22. 22. A BMG tweaked for startups Thestartuptoolkit.com, leanstack.com (2009-2010), Influenced by Steve Blank’s The Four Steps to the Epiphany
  23. 23. Lean Canvas 2010
  24. 24. Lean Canvas: modelling sequence
  25. 25. Lean Canvas modelling instructions
  26. 26. Impact of Lean Startup approach
  27. 27. Lean Canvas: process development
  28. 28. LeanStack: Lean Startup + Lean Canvas
  29. 29. Lean Stack in Action
  30. 30. Doblin Ten Types of Innovation
  31. 31. Doblin Ten Types of Innovation Average innovators Top innovators Deloitte,2013
  32. 32. Ten Types of Innovation Tactics Cards Deloitte,2013
  33. 33. Business model innovation survey
  34. 34. 55 business model patterns
  35. 35. BMI Business Model: back to basics Gassmann et al, 2013
  36. 36. Tools and resources Worksheets: https://www.bmi- lab.ch/fileadmin/images/ home/Worksheet_BMI_e ng.pdf Cheetsheet/flashcards: https://quizlet.com/9612 5263/55-business- models-flash-cards/

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