Tutology's entry for the Sontag entrepreneurship competition.

1. tutology
a tutoring platform for upper-level STEM classes
tutology.co
University Advisors: Prof. Sergiu Dascalu and Prof. Devrin Lee
External Stakeholders: Intuit’s Greg Patterson and Nicole Beaulieu

2. Team tutology
Business & Operations Product Strategy & Design Lead Software Developer
Chief Executive Officer Chief Product Officer Chief Technology Officer
tutology.co
Anurag Erik Kripash

3. Problem:
Try finding a tutor for
an upper-level STEM class.
tutology.co

4. Tutoring Void
Where cries for STEM tutors go unheard.
tutology.co

5. Solution: tutology.co
A web platform to connect students & tutors in STEM.

6. Current Progress, Future Plans
tutology.co
Minimal Viable Product: Completed Launch date: May 3rd
Implemented:
Search, Profile, Accounts, Admin,
Subscription Booking
Future Road Map:
On-Demand Booking & Group Payments,
Analytics, Chatting, Referrals

7. * National Center for Education Statistics
* Cengage Learning
Target Customers
Estimated 5 million (junior & senior)
university students across the US
Total Addressable Market
2 million are STEM majors
Service Addressable Market
1 million who frequently use tutoring
Service Obtainable Market
3,000 STEM majors (junior & senior)
at UNR
Launch Addressable Market
tutology.co

8. tutology.co
Competitive Space
General classes Local, Specific, Upper-level, STEM
Wyzant
Varsity Tutors
University Tutor
Hey Tutor
Campus Resources

9. Marketing Plan
tutology.co
Attracting Students and Tutors:
Campus presence
Digital media channels
Referral program
University partnerships
Tutors specifically: LinkedIn recruiting
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3
4
5

10. 21 3
Pilot Launch
(funded through
50k Sontag)
Users: 300
Growth Phases
tutology.co
4
2nd University
(funded through
seed round)
Users: 1,000
Western
Rollout
(funded through
series A round)
Users: 25,000
National
Expansion
(funded through
successive rounds)
Users: 100k +

11. Revenue
The platform will receive
a 20% commission.
Tutors can set their own rates.
Expecting $20 to $40 per hour.
tutology.co

12. tutology.co
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Growth Forecast for tutology
Users Revenue

13. Capital Use
tutology.co
$0 $5,000 $10,000 $15,000 $20,000
IP Protection
Development Equipment
Marketing
Legal Council
Team Contribution Compensation
Startup Competition Costs
Server Improvements and Cloud Storage
CFO and Accounting Intern
Strategic Partnerships
Misc. Supplies for Innovation Day
Travel Costs to Expand Platform
Leftover Cash for Operations

14. Questions?
tutology.co