Social Media Strategy for Maximizing Your LinkedIn Experience

LinkedIn,[object Object],Maximizing your efforts to achieve your social media professional goals,[object Object], ,[object Object]

Presented by,[object Object],Erika Kirsten BeckRyder Media Consultants ,[object Object]

What is Social Media?,[object Object],Andreas Kaplan and Michael Haenlein define Social Media as… ,[object Object],“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.”,[object Object]

What is Social Media?,[object Object],Social Media is about conversation – being social,[object Object],Media because it resembles traditional published content,[object Object],Same as:,[object Object],[object Object]

Consumer-generated media (CGM)

Interaction through technologyIt is:,[object Object],[object Object]

Keep people updated on latest news (broadcast) – educate

Learn what the community thinks of you (rep.)

Respond to community concerns before they become issues (action) – reassure

Interact with your community – engagement,[object Object]

Who uses LinkedIn?,[object Object],LinkedIn is the premier place to showcase your professional abilities and accomplishments.,[object Object],[object Object]

Companies looking to network and brand,[object Object]

Keep in touch with people who care most about your industry

Find the right vendors to outsource services you’re not an expert on

Establish inside connections on a company orindustry of interest to you via your network

Build your industry network—online and in person,[object Object]

Aim to include hyperlinks within your status updates when applicable. Don’t forget to include status updates that link to your blog posts or the blog posts of your colleagues/business associates.

Take advantage of the LinkedIn “share this” option to post articles to your groups. ,[object Object]

Apply search engine optimization (SEO) techniques to your profile – use key words.

Answer questions to build your online credibility - become an expert.

Use the Events option to promote your various activities such as speaking engagements, award dinners/luncheons, book releases etc…,[object Object]

Building Your LinkedIn Network,[object Object],[object Object]

You will receive an E-mail message from the LinkedIn site at the address you specified. You will need to follow the instructions on that E-mail message otherwise LinkedIn will think your account is invalid.,[object Object]

LinkedIn Follow Company ,[object Object],“Follow Company” feature keeps track of key developments at companies you like. ,[object Object],[object Object]

Lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn

Delivers insights such as the pace of hiring at your nearest competitor or current employer

Easiest way to find the Company Profiles homepage is from the “More” drop down list on the LinkedIn header,[object Object]

You can search for them via the directory of groups OR,[object Object],[object Object],[object Object]

The LinkedIn “tweets” application,[object Object],[object Object]

Allows you to see if your connections have twitter profiles and if you are following them

Social Media Strategy for Maximizing Your LinkedIn Experience

Social Media Strategy for Maximizing Your LinkedIn Experience

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Social Media Strategy for Maximizing Your LinkedIn Experience