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Sotheby's Marketing Plan 2015

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Farm, Ranch & Equestrian
Presented by:
Eric West
ERIC WEST
And many thanks for taking a few moments to check me out!
As an established and trusted real estate adviser, Eri...
MAXIMUM EXPOSURE
MAXIMUM PRICE
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Sotheby's Marketing Plan 2015

  1. 1. Farm, Ranch & Equestrian Presented by: Eric West
  2. 2. ERIC WEST And many thanks for taking a few moments to check me out! As an established and trusted real estate adviser, Eric West consistently represents the most discriminating buyers and sellers. From the region’s legacy farm and ranches to the finest luxury homes in Colorado,Wyoming and Kansas, Eric works diligently to best serve his clients’ specific needs & interests. As a broker professional, Eric has consistently focused on the luxury segment of this sophisticated market. In addition to his personal and professional designations, his company’s exclusive affiliation with Sotheby’s International Realty affords Eric the opportunity to provide his clients with the many benefits and services of the world’s premiere marketing of luxury properties worldwide. Eric has taken part in a notable series of record-setting transactions in many counties throughout Colorado, including a $7.5M transaction near Steamboat Springs, Colorado. He also earned a coveted LAND designation from the National Association of Realtors - requirements for this designation include over 104 classroom hours and documented $10 million in closed volume & minimum 25 transactions in the previous 3 years. This is the oldest designation sponsored by the National Association of Realtors and many consider it to be the toughest to acquire. As a broker professional, Eric has consistently focused on the luxury segment of this sophisticated market. He currently maintains a listing portfolio which includes the finest luxury estates & ranches in both the Colorado & Hawaii marketplaces. For his commitment to professional excellence, Eric was recently recognized as Cabela€™s Trophy Properties Realtor of theYear for Customer Service out of 500 real estate professionals in the nationwide network. Eric West 858 West Happy Canyon Road, Suite 100 Castle Rock, Colorado 80108 eric.west@sothebysrealty.com m 720.260.6663 o 303.893.3200
  3. 3. MAXIMUM EXPOSURE MAXIMUM PRICE
  4. 4. QUALITY BRANDING Sotheby’s A Great Brand is a Necessity, Not a Luxury. The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of real estate services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty® brand is born and soon becomes known around the world for the distinctive properties it represents. BENEFIT: Partnering with Sotheby’s International Realty® to market your home guarantees the utmost in quality service and exposure, regardless of price point.
  5. 5. Your property gets a more thorough examination because of the unmatched quality of our photography. Our goal is to capture your home in a way that makes potential buyers want to take action. Just as a travel magazine allows a reader to imagine themselves on a beach in its pages, superior Sotheby’s International Realty photography creates an immersive experience that grabs the viewer’s attention. BENEFIT: The quality of your home’s photography opens the door to qualified buyers from all corners of the globe, no matter if they click, tap or swipe to seek their ideal residence. YOUR FIRST SHOWING IS ONLINE Unmatched Professional Photography Visitors Spend an Average of 3 Times Longer on Our Website Which Features Stunning, Attention-Grabbing Photography
  6. 6. SKILLFUL MARKETING The Sotheby’s Advantage LIV Sotheby’s International Realty is the preeminent leader in showcasing quality properties in all price points and neighborhoods across the Front Range. Sellers in all price categories benefit from unique marketing venues, both in print and online. FIRST AMERICAN TITLE OF COLORADO Who do you have behind your real estate transaction? Buying a new home is a fun process, but it’s also a complex one. From hiring a real estate agent to finding and comparing properties to negotiating offers, you may be overwhelmed well before your transaction even reaches escrow. That’s why having industry experts behind your closing can help you avoid or alleviate common transaction problems and keep your deal moving — so you can enjoy the benefits of hom- eownership as soon as possible. The title insurance underwriters and escrow officers of First American Title of Colorado have the local experience you want behind your transaction, combined with the resources of a large, national company that dates back to 1889. For decades, these local experts have supported Colorado real estate transactions with title and escrow services, helping to create happy Colorado homeowners. Meet a few of First American’s local experts: Patti VanBuskirk has more than 24 years of Colorado escrow experience. She says that having the flexibility to respond to her customers’ needs is what helps her close transactions. “I recently worked with a client who is a long-haul truck driver and often away from home,” she said. “He’d given power of attorney to his wife to expedite their property sale. Unfortunately, the form wasn’t properly notarized and couldn’t be used. Needing to close the next day, we immedi- ately arranged for a notary to meet him at a truck stop outside of Las Vegas to sign and notarize a valid power of attorney.” Shelly Helm, who has worked in escrow for 18 years, contrib- utes her successful closings to finding creative solutions to keep her transactions moving. “Last month, we had a deal that was ready to close,” she said. “At the eleventh hour, two mechanics’ liens were recorded that had to be paid by the sellers to close on time. We arranged for com- munication between our expert Colorado underwriters and all the involved parties in order to resolve the issue in time to close.” And, of course, expert under- writing plays a key role in closing transactions successfully, as Carl Laffin, who has 26 years of Colorado underwriting experi- ence, can attest. “When a recent title search showed the property had been purchased out of foreclosure, we knew this could cause significant delays,” he said. “Then, 10 days before closing, we learned that more than $100,000 of new construction had been added to the property, which could lead to mechanics’ liens and unforeseen bills. We hustled to investigate, leaving no stone unturned. Net result was an on- time closing, benefiting all parties to the transaction.” First American stands behind the belief that buying a home should be a positive experience. And with the right experts behind your transaction, you can keep it that way. For more information on First American Title of Colorado, see FirstAm.com/title/co. FULLER SOTHEBY’S INTERNATIONAL REALTY PRESENTS Living in the City Do you have a sense of what it’s like to live in the city? To experience world-class sports, shopping and entertainment amid the backdrop of the Rocky Mountain West? To walk the oldest historic block in Denver’s Larimer Square or to grab life-changing tapas in LoDo’s Ballpark District? Denver is a vibrant metropolis, a place where urban sophistication meets outdoor adventure. The sun shines brighter, the people are friendlier, the food is better. With dozens of homes to see and plenty of distinct neighborhoods to experience, Fuller Sotheby’s International Realty brings you Living in the City — an exclusive, one-stop shopping experience that features Denver’s most extraordinary listings at all price points. A few notable homes on the tour: n 721 S. Emerson St.,West Wash Park | $639,900. In the heart of Denver’s coveted Wash Park neighborhood, this three-bedroom, two- bath family home includes a four-piece master suite and 1,683 square feet — rare for a property in this area and price point. n 2544W. 43rd Ave., Sunnyside-Highlands | $600,000. Recipient of the Mayor’s Design Award, this modern solar gem is located in one of Denver’s hottest zip codes — 80211, which encom- passes the trendy Highlands neighborhood. n 801Vine St., Morgan’s Historic District | $1.7 million. Designed in 1923 by prominent local architect G.W. Huntington, this elegant 7,156-square-foot home is a rare and refined historic estate with timeless architecture. A must-see property on the tour. n 701Williams St., Cheesman Park. This 1895 renovated Victorian is across from popular Chessman Park. An idyllic family home with designer upgrades like carrara marble, vintage hardware and original architectural details. n 1143 Auraria Parkway No. 101, Downtown | $399,000. Steps from Larimer Square, Pepsi Center, LoDo, downtown Denver and light rail, this two-story loft with vaulted ceilings, exposed brick, and mountain views will have you at hello. From award-winning contemporary estates to one- of-a-kind historic properties, this is an open house event unlike any other. Come by today from 1 to 4 p.m., and explore the possibilities of living in the city. For a full list of homes and interactive tour map visit FSIRHomeTour.com or call 303-893-3200. People skills can lead to a career move with Re/Max Pros It’s no coincidence that dur- ing this fast-paced real estate market, many real estate agents making the move to Re/Max Professionals are people whose previous careers involved people skills. “It requires a substantial knowledge base to be success- ful as a Realtor, but having the quality of appreciating people and of showing experience in motivating and working with them is a critical element for suc- cess,” says Brad Whitehouse, broker/owner of Re/Max Professionals. This month, Whitehouse welcomed a number of agents to Re/Max Professionals and its eight Denver area offices, includ- ing Brian Ortiz, who served as a full-time youth minister for 12 years before making a move into real estate. Ortiz, who had additional experience in financial services and as a small business owner, will work from Re/Max Pros’ Castle Pines/Castle Rock office, where he joins his wife, top-ranked Re/Max Pros’ agent Diane Ortiz. Life experience counts Equally experienced in moti- vating people is Kim Farnell, who joins Re/Max Professionals with many years as a fitness trainer associated with the Colorado Athletic Club and other clubs. She says her career in fitness, which began with a degree from Colorado State University in health and exercise science, has been one that not only builds motivational skills, but teaches the value of effective working relationships with people from all walks of life. Farnell is a Colorado native raised in Columbine, now lives in urban Denver and will serve from Re/Max Pros’ Highlands Ranch office. Elizabeth Ryan built her people skills at a public relations agency, where she specialized in business development and event management. “I learned the value of customer service and of building long-lasting relation- ships,” she recalls. She also has another résumé item that caught the attention of Re/Max Pros: substantial experience in giving back to the community, some- thing that’s a vital component of Re/Max Professionals’ business model, and of its Professionals Miracles Foundation charity. She plans to work from Re/Max Pros’ DTC Office in Panorama Park. Drew Stark, also joining the DTC Office, coached hockey at Cherry Creek High School and other Arapahoe County teams before making a move to real estate. He’s a Colorado native with extensive knowledge of the Denver area, and can be reached at 303-903-6706, email drews- tark3@gmail.com. You can reach Ortiz at 303- 587-4811 or briankortiz@gmail .com; Farnell at 720-212-3896 or kim@columbinehomes.com; and Ryan at 303-250-7204 or elizabethanneryan@gmail.com. About Re/Max Professionals Re/Max Professionals also has offices in Highlands, Cherry Creek, Lakewood, Ken-Caryl and Southwest. Also visit HomesByThePros.com. HISTORIC BONFILS MANSION Major residence here showcasesincomparable interior appointments A residence encompassing approximately 75 percent of the historic Bonfils Mansion on Capitol Hill has been listed exclusively by Ken Miller of Kentwood City Properties. The spacious French Mediterranean home offers more than 5,000 finished square feet that has been updated to perfection and fastidiously maintained. The residence is the crown jewel of the Encore condominium com- munity and includes more than 2,100 square feet of veranda and terraces on three sides. “This home represents a very rare opportunity to own a landmark residence in the heart of the city,” Miller said. “The terraces and veranda provide great outdoor liv- ing and entertaining space, and the deeded and heated garage offers parking for eight. The owners will enjoy a huge family room in the finished walkout basement, a perfect professional office that’s zoned for such, a loft library, a fabulous William Ohs-designed gourmet kitchen and an incomparable maintenance-free lifestyle. The Bonfils Mansion is listed on the National Register of Historic Places and it is offered at $1.635 million.” The Bonfils Mansion was originally built for Guilford S. Wood in 1908, designed by architects Maurice Biscoe and Henry Hewitt. Biscoe also designed Denver’s Episcopal Cathedral of St. John’s in the Wilderness. The mansion’s second owner was Andrew S. Hughes, who made his fortune via a stagecoach line. The home was subsequently left to Hughes’ daughter and her husband. The Denver Post heiress and philanthropist Helen Bonfils bought the mansion in 1947. She generously funded Denver’s hospitals and the Denver Performing Arts Center. In the 1980s, the man- sion became the office of the Mexican Consulate. In 1996, the mansion’s current owner restored the home to a private residence. The mansion’s kitchen showcases SubZero, Asko and Dacor appliances, an eating area and new terrazzo floor- ing. An elevator serves the basement, main and second levels. The sun-filled living room with French doors on three sides features a Carrera marble wet bar with custom cabinetry, plus full refrigerator and shelving. An elegant din- ing room with original details is scaled for large, formal dinner parties. The library is appointed with custom shelv- ing, and the master suite with mountain views is highlighted by a dressing room and sitting area; two marble baths, one with a steam shower and the other with a refrigerator; and expansive walk-in closet. This one-of-a-kind home also includes state-of-the-art mechanical systems. For more information and to arrange a personal tour, con- tact Miller at 303-810-5535, email kencitysales@aol.com. A virtual tour of the mansion can be seen at KentwoodCity.com. Kentwood City Properties, formed in 1999, is the newest member of Kentwood Real Estate, known nationally as Denver’s premier real estate company. The company’s office at the corner of 17th and Wynkoop streets is com- prised of 52 of metro Denver’s most experienced real estate professionals serving residential buyers, sellers, and developers; and commercial real estate services for buyers, sellers, landlords and tenants. For more information, phone 303-820-CITY (2489) and visit online at KentwoodCity.com. The historical Bonfils mansion has available its major residence, offered by Kentwood City Properties at $1.635 million. Brian Ortiz Kim Farnell Elizabeth Ryan Drew Stark Patti VanBuskirk Shelly Helm Carl Laffin 2R ADVERTISING SUPPLEMENT TO THE DENVER POST Sunday, September 22, 2013
  7. 7. SOTHEBY’S OPEN HOUSE EVENTS Presenting Your Home AN EXCLUSIVE SOTHEBY’S LISTING TOOL FOR BRINGING BUYERS TO YOUR HOME. A Collaborative Effort Dramatically Increases Buyer Traffic BENEFIT: Holding open houses positions our brokers to connect with qualified buyers face-to-face, and provides the benefit of additional local exposure for your home through one-of-a-kind marketing and placement of respected “Sotheby’s blue” open house signage in prominent locations throughout your neighborhood. Office Locations: Cherry Creek Denver Tech Center Downtown Denver Castle PinesVillage Boulder Evergreen VailValley 303.893.3200 fullersothebysrealty.com Member of OBSERVATORY PARK Custom home designed with a central courtyard in Observatory Park. 5 bedrooms, 5 baths, 6,453 finished square feet. $1,985,500 2550 S. Columbine Street The BehrTeam 303.917.4467 GREENWOOD VILLAGE Exceptional renovation on extraordinary .94 acre site. Private cul-de-sac backing to a hidden park. $1,995,000 1980 E. Belleview Court Susie Dews 303.521.9009 CHERRY HILLS VILLAGE Show home with designer finishes and upgrades. Great floor plan w/walk-out basement to the 15th fairway. 5 bds, 5 baths, over 6,500 sf. $2,200,000 98 Glenmoor Lane Rochelle McNaughton 303.929.9001 GREENWOOD VILLAGE Private 6-acre horse property tucked away off University and Willamette with water rights and well. $2,995,000 2480 E.Willamette Lane Jeff Hendley 303.877.6767 BUELL MANSION Classic Elegance at its finest with meticulous attention to detail. 6 bedrooms, 9 baths, 10,000 finished square feet. $3,200,000 29 Foxtail Circle Jeff Hendley 303.877.6767 TODAY, SEPTEMBER 22 From award-winning contemporary estates, to one-of-a-kind historic properties, this is an open house event unlike any other. FSIRHOMETOUR.COM MORGAN’S HISTORIC Grand mansion in Morgan’s Historic. Superior craftsmanship, pedigreed location. East High School, Botanic Gardens. $1,700,000 801Vine Street Debra Fagan,Wendy Handler and Susan Sweeney 303.717.4705 HILLTOP Elegant 3-story home with 7 bedrooms and 6 baths on perfect Hilltop block just off Robinson Park. $1,890,000 154 Fairfax Street ShannonTiger 303.717.2134 BELCARO Elegant home on ½ acre, 5 en-suite bedrooms, 7 baths, elevator, state-of-the-art kitchen, private mother-in-law or nanny’s suite. $2,950,000 3445 E. Belcaro Lane Carol Levine 303.884.7653 Nancy Levine 303.619.7800 OPEN EVENT 1-4 OPEN EVENT 1-4 OPEN EVENT 1-3 CHERRY CREEK NORTH Stunning San Francisco chic townhome in the heart of Cherry Creek North. Elevator, 3 bedrooms, 5 baths, 4,461 sf. $1,500,000 404 Clayton Street Janet Kritzer 303.883.2474 OPEN EVENT 2-4 CHERRY CREEK Beautiful Mediterranean with superb finishes and gourmet kitchen. Elevator ready! 3 bedrooms, 5 baths, 4,059 square feet. $1,149,000 473 Milwaukee Street Rich Farquhar 303.881.4678 OPEN EVENT 1-4 BONNIE BRAE Beautiful home with designer kitchen, cherry paneled library, 4 bedrooms, 4 baths, and fabulous wine celler. $1,000,000 949 S. Josephine Street Ian Wolfe and Chris Bouc 303.809.3531 OPEN EVENT 1-4 DENVER New 2-story Penthouse in the exciting Ballpark neighborhood.Terraces off of living room and master bedroom. 3 bds, 4 baths, 2,841 sf. $975,000 2229 Blake Street #701 Douglas D. Kerbs 303.898.7818 Jon Goldberg 303.919.8950 OPEN EVENT 1-4 PARK HILL Large Tudor on 12,500 sf lot. 5 bedrooms, 3-1/2 baths, 3,166 sf + 1,462 basement. First time on market in 41 years! $900,000 1783 Hudson Street Dee and Steve Ciancio 303.860.8444 OPEN EVENT 2-4 PLATT PARK Stunning victorian with gourmet kitchen, 4 bedrooms, 4 baths, fabulous patio with outdoor kitchen and 4-car garage. $750,000 1500 S. Sherman Street Chris Bouc and Ian Wolfe 303.669.4449 OPEN EVENT 1-4 PARK HILL Stately 1929 Tudor on The Parkway. Stunning original tile and woodwork.Traditional floor plan enhanced with modern gourmet kitchen. $900,000 6015 E. 17th Avenue Pkwy Dan Fead 720.300.9500 OPEN EVENT 1-4 WEST WASH PARK Modern updates and amenities. 3 bds, 2 baths up, large fin bsmt with high ceilings and non conforming guest suite, deck and 2-car gar. $639,900 721 S. Emerson Street Ian Wolfe and Chris Bouc 303.809.3531 OPEN EVENT 1-4 CHERRY CREEK Cherry Creek at an affordable price! Beautiful, open, spacious, townhome in sensational condition. $620,000 267 S. Monroe Street Bob Chase 303.748.7240 OPEN EVENT 2-4 HIGHLAND / SUNNYSIDE Modern and solar, designed by ArchitectureDenver. 2007 Mayor’s Design Award recipient. 43Russia.info $600,000 2544 W. 43rd Avenue Leilani Renteria 303.908.9207 OPEN EVENT 1-4 EAST WASH PARK Corner lot with updated kitchen, hardwood floors, master suite, 3 bedrooms upstairs, 2-car garage. Great Wash Park opportunity! $575,000 395 S. Franklin Kelly Birner 303.917.6530 OPEN EVENT 2-4 WEST HIGHLANDS Price dropped from $499,000 - a steal! 2,000 fin sf, 3 bedrooms, 2 baths. spotlighthometours.com/us/1225082 $450,000 3085 W. 36th Avenue John Ludwig 303.601.1792 OPEN EVENT 1-4 DENVER Remodeled townhome with high-end finishes. Basement. 2-car garage. 2,327 square feet. 2 bedrooms, 3 baths. $314,900 1620 S. Quebec Way #7 Amy Gilson 303.507.6641 OPEN EVENT 1-4 VIRGINIA VILLAGE Charming ranch home on great block in Sunset Terrace. 1,583 finished square feet. Ready to move in today! $269,000 4575 E. Montana Place Michael Berman 303.549.5942 OPEN EVENT 1-4 CHERRY HILLS VILLAGE Undeniable magnificence fashioned with the finest designer finishes and utmost attention to detail. Like no other. $6,950,000 3 Winwood Drive Jeff Hendley 303.877.6767303 877 6767 NEW PRICE EVERGREEN Stately mtn rustic home on 10 acres. 2 master suites, walls of windows, sweeping mtn. views, extensively landscaped. KerryEndsley.com $3,500,000 34750 Fox Ridge Road Kerry Endsley 303.570.0267 DENVER / POLO GROUNDSExceptional custom home on 2.2 acres, located in Denver’s most prestigious Polo Grounds. 6 bedrooms, 8 baths. $4,800,000 680 S. University Boulevard The BehrTeam 303.917.4467 CHERRY HILLS VILLAGE An award winning luxury estate, architectural elegance. 6 bedrooms, 10 baths, 14,300 finished square feet. $6,400,000 1400 E. Oxford Lane The BehrTeam 303.917.4467303 917 4467 NEW OFFERING CHERRY HILLS VILLAGE Unparalleled, once in a lifetime opportunity to own the most impressive golf course property in Cherry HillsVillage. 4 bds, 6 baths, 7,228 sf. $3,950,000 1530 E. Oxford Lane Janet Kritzer 303.883.2474 NEW PRICE GLENMOOR OF CHERRY HILLSSpectacular setting on a private cul-de-sac. 11,000 sf with full walk-out lower level. 8 bedrooms, 4-car garage. 100 Glenmoor Lane Susie Dews 303.521.9009 MAYFAIR Charming, cozy updated tri-level on large corner lot. Redone throughtout interior. 2 wood burning fireplaces. Move right in! $499,995 747 Krameria Street Susan Mathews 720.840.7200 OPEN EVENT 1-3 GOLDEN TRIANGLE Sophisticated 6-level urban townhome. 3 bds, 5 baths. Fabulous outdoor spaces with bonus 1 bedroom apartment over the garage. $1,595,000 1128 Cherokee Street Susan Mathews 303.388.7200 Sherri Wheeler 303.345.3303 OPEN EVENT 1-4 HILLTOP You will fall in love with this home the moment you walk in the door. 4 bedrooms up, 5 baths. $1,225,000 511 Forest Street Michelle Seward 303.886.0670 OPEN EVENT 2-4 DENVER / POLO CLUB Enchanting stone/stucco home poised on a 12,188 square foot lot, minutes from Cherry Creek. 5 bedrooms, 7 baths. $1,775,000 2911 E.Alameda Avenue The BehrTeam 303.917.4467 CASTLE PINES VILLAGE Best mountain views and spacious open plan. Stylish with exceptional quality. 1.2 acres, 4 bedrooms, 5 baths. $1,690,000 6722 E. Handies Peak Court Elaine Swomley 303.916.8207 HOMES NOT OPEN TODAY CHERRY HILLS VILLAGE Fabulous home on 2.4 acres, near parks and trails. 8,200+ finished sf. 6 bedrooms, 7 baths, pool, tennis. $2,985,000 1640 E. Layton Drive The BehrTeam 303.917.4467 NEW PRICE GREENWOOD VILLAGE One of the finest homes in Greenwood Village with beautiful outdoor spaces. 5 bedrooms, 7 baths. $2,485,000 65 Royal Ann Drive The BehrTeam 303.917.4467 NEW PRICE LITTLETON Beautiful home at the end of a cul-de-sac on a lovely treed site. 6 bedrooms, 8 baths, pool and spa. $1,785,000 4681 W. Hanoverian Way The BehrTeam 303.917.4467 NEW PRICE CHERRY CREEK Elegant One Polo Creek #106. Largest private patio and garden in Cherry Creek. 5 bedrooms, 6 baths, 6,788 square feet. $2,450,000 2400 Cherry Creek S. Drive #106 Rochelle McNaughton 303.929.9001 Sunday, September 22, 2013 ADVERSTISING SUPPLEMENT TO THE DENVER POST R3
  8. 8. LIV MAGAZINE Presenting Your Home BENEFIT: LIV Sotheby’s listings in all price ranges are beautifully displayed with professional photography to a carefully targeted audience of homeowners who bear the greatest purchase intent found within the market. LIV Magazine is LIV Sotheby’s International Realty’s local signature publication. Showcasing local Sotheby’s listings throughout Metro Denver, Boulder, Evergreen, Castle Pines, Breckenridge, and theVailValley. 70,000 copies are distributed through targeted channels including all terminals at Denver International Airport, 35,000 direct mail, display racks and valet distribution at the Cherry Creek Shopping Center, and prominent displays at our retail office locations in downtown Denver, Cherry Creek North, Boulder, Evergreen, Castle Pines Village, Edwards, Beaver Creek and Summit County.
  9. 9. MARKETING STRATEGY Online Presence on the Most Significant Real Estate Focused Websites in the World Designed to deliver an astounding 1.2 billion media impressions, our 2015 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our company with enough information to draw them to livsothebysrealty.com. BENEFIT: To measure and track results, Sotheby’s International Realty® provides a property view report including view and inquiry statistics for each property and each partner site that a property is distributed to.
  10. 10. PROPERTY INQUIRIES Sotheby’s We Respond Promptly to Every Inquiry Within 10 Minutes LIV Sotheby’s International Realty is committed to turning simple inquiries into productive showings. Careful attention has been given to aggressively market each property, and generate and manage leads. BENEFIT: To provide the best possible service to sellers, the listing broker acts swiftly to ensure each lead is qualified. All showings are scheduled promptly and every effort at follow-up is made.
  11. 11. WORLDWIDE Presence & Connections A Truly Global Brand with Nearly 16,400 Sales Associates and Over 730 Offices within 56 Countries/Territories Helping our clients navigate the world of real estate is what truly helps set us apart. Our referral system boasts hundreds of connections per month. BENEFIT: Colorado is an international destination. It’s quite possible that your buyer could be right down the street—or half way around the world.
  12. 12. 25 25 70 70 70 76 DENVER Boulder Castle Pines Village Grand Junction Telluride Greeley Aspen Vail Valley Breckenridge Evergreen Durango Crested Butte Steamboat Springs Sterling Sterling COLORADO COLORADO PRESENCE Sotheby’s International Realty® Unmatched Presence in Colorado’s World-Class, Destination, Resort Markets. Servicing All of Your Colorado Real Estate Needs. BENEFIT: No other company sells more luxury properties over $1 million. OUR SOTHEBY’S OFFICES THROUGHOUT COLORADO: 28 OFFICES, 500+ SALES ASSOCIATES Including Aspen, Beaver Creek, Boulder, Breckenridge, Crested Butte, Metro Denver, Edwards, Evergreen, Steamboat Springs,Telluride, and Vail.
  13. 13. RELOCATION Company A Full Service Department with Distinguished Connections WE SERVICE OVER 2,000 CORPORATE RELOCATION TRANSFERS PER YEAR, INCLUDING CLIENTS FROM: BENEFIT: Moving families in and out of the Denver area is one of our specialties, which translates to powerful additional exposure for all of our listed properties. AA Credit Union AAA Insurance Exchange AAA Mid Atlantic Agilent Technologies All South Credit Union Allstate AMCORE Bank American Airlines American Family Insurance American Standard Amtrak Amway AOL Apple Computer Archstone Communities ATI Physical Therapy AT&T Autobytal Avnet Banco Popular Black and Decker Boy Scouts of America Bristol-Myers Squibb Calpine Coporation Carlson Companies Chase Chase Union Plus HLD Chase Union Plus Retail Chrysler CIGNA Corp Cisco Systems CNF CompleteHome Condo.com Constellation Energy Credit Union Real Estate Assistance CUSO UNFCU Advisors (United Nations Federal Credit Union) Discover Eli Lilly & Company Entergy Equity Residential Esterline/Korry Electronics Exxon Mobil Federal Express Ground FHA.com Friends and Family General Dynamics Governmental Realty Services Greenlight Home Loans Heinz Hitachi Semiconductor International Rectifier Island Federal Credit Union Johnson & Johnson Joy Global (P&H Mining Equipment) J.R. Simplot Katy,Texas loanDepot Lockhead Martin Lowes Marine Federal Credit Union Marsh & McLennan Medimmune Melaleuca Memorial Day School Merrill Lynch Credit Corp Mitre MOAA Mobility Real Estate Assistance Program Nassau Educators Fed Credit Union Navy Federal Credit Union Network Capital Funding Newlywed Food Northop Grumman Northshore Health System Federal Credit Union Office Max Omni Hotels Omega Fed Credit Union ORNL Federal Credit Union Partners FCU Peachtree Pest Control Philips Medical Systems Philips Semiconductor Portola Packing Pratt Whitney Qwest Commnications Raytheon Company Realogy Corporation Residential Finance SAFE Federal Credit Union Sankyo Pharma SAP Labs/America Sears-Holding/Kmart Security Service Federal Credit Union SeniorRelocationUSA.com Shell Oil Company Siemens Westinghouse Southern Company St. Jude Medical SYSCO Team Ivy Telhio Credit Union Time Inc. Trinchero Winery/Sutter Homes United Airlines United Health Systems Consortium United Nations FCU United San Antonio Fed CU United TeleTech Fed CU United Technologies USAA VALoans.com Verizon Wackenhut Warner Music Company URS Energy & Construction Waste Management Weyerhouser Wells Fargo Whirlpool Wyeth Xerox
  14. 14. CARTUS We Are A Part Of The Largest Relocation Support Organization in the World Nearly 60 years of experience Nearly 3,000 employees 150+ Countries Served, 50+ Languages Spoken 172 Clients managed from more than one global region USAA is one of the largest clients 20 Offices Cartus’ ability to provide responsive, experienced service to clients and relocating employees around the globe is enhanced and strengthened by our numerous professional networks. Cartus maintains a vast ISO-certified network of suppliers around the globe who provided support to clients and assignees in more than 150 countries and in every key phase of the relocation experience, including destination support, homefinding, temporary housing, and household goods shipment. Our networks are experienced and monitored by 186 regionally based Cartus Supply Chain staff, facilitating accurate, proximate monitoring and support.
  15. 15. LUXURYREALESTATE.COM Exclusive Board of Regents Status The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals. Each member exclusively represents a defined territory and has been selected based on their leadership and longstanding success in the real estate industry. BENEFIT: LuxuryRealEstate.com Regents are armed with an array of powerful, exclusive marketing tools and solutions which allow them to showcase their properties to targeted, elite buyers worldwide. LUXURYREALESTATE.COM ONLINE REACH • Webby award-winning, most-viewed luxury real estate website in the world,“Best of the Web” • More than 16 million page views per month • More than 58,000 luxury properties with an average price of $2,107,968 USD • #1 in searches on google.com, bing.com, yahoo.com TOP 10 VISITING COUNTRIES
  16. 16. LUXURY HOME MARKET Leaders in the Average Sales Price Denver-Area Residential Real Estate Brokerages for 2013* * Based on Information from BrokerMetrics / Metrolist, Inc. for the period of 1/1/2013 to 12/31/2013. LIV SIR defined as brokerage entity ID# 09697.This representation is based in whole or in part on data supplied by Metrolist, Inc. Metrolist, Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist Inc. may not reflect all real estate activity in the market.
  17. 17. 2014 RESULTS 2014 was another successful year at LIV Sotheby’s International Realty, as we achieved exceptional sales figures in every price range. Although we are known as experts in the luxury home market, over 57% of our sales in 2014 involved properties priced under $500,000. By providing the same high level of professionalism, service and marketing expertise to home buyers and sellers in every price point, we have reached a truly unique balance. Local Expert 303.893.3200 livsothebysrealty.com 303.893.3200 SOLD Lowest Price Sale $10,000 (Land) Highest Price Sale $7,150,000 Sales Volume 2014 $1,842,849,076 Average Sales Price $627,673 Number of Listings Sold 1,319 Number of Total Buyers Closed 1,617
  18. 18. MILLION DOLLAR SERVICE * Based on Information from Metrolist, Inc. for the period of 1/1/2013 to 12/31/2013. LIV SIR defined as brokerage entity ID# 09697. This representation is based in whole or in part on data supplied by Metrolist, Inc. Metrolist, Inc. does not guarantee nor is in any way responsible for its accuracy. Data maintained by Metrolist Inc. may not reflect all real estate activity in the market. $1.5M+ 5.25% 0-$250,000 20.14% $250,001-$500,000 39.61% $500,001-$750,000 18.71% $750,001-$1.5M 16.29% For Every Price Point
  19. 19. ANALYSIS Comparative Market
  20. 20. Step One Buyers buy emotionally, and if you capture their hearts, you will capture their offers. In order to ensure a fantastic first impression, we will create ideal curb appeal as an inviting exterior ensures a view of the interior. Room by room staging will build that emotional connection and help to increase your bottom line. Finally, we will implement solid best practices and strategies for effective buyer showings. SET THE STAGE
  21. 21. BEST PRICE STRATEGY Step Two A Best Price Strategy goes beyond reviewing comparable sales. With available and sold data readily available on the Internet, it is easy to create a static picture of the market. A strategy requires more. Together, we perform a market study which analyzes trends and review your property as it sits within the real estate market today. A physical tour of properties that are in direct competition may also be beneficial in selecting the best price for your home.
  22. 22. MAXIMUM EXPOSURE Step Three A successful sale that yields top dollar flows from an empirical strategy that goes beyond MLS entry. Our goal is to provide a home with relevant exposure designed to connect sellers with potential buyers from the local market to a national and global audience. Local market expertise is aptly supported by a brand with access to online, print and unconventional marketing venues delivering powerful results at all price points.
  23. 23. YOUR TRUSTED ADVISOR, MANAGING THE DETAILS Step Four There are several moving parts in a real estate transaction. Many real estate contracts simply do not make it to the closing table. Expert negotiation, communication and the management of details is the top priority to complete any sale. Your Trusted Advisor will educate and guide you to make good decisions to fulfill your objectives.
  24. 24. Step Five When you choose a broker to represent you, you are also choosing their company. Our company maintains critical values and standards of integrity, a commitment to innovation, a full service approach and a market success track record, second to none. Together, these elements deliver tangible results for every client. EXTRAORDINARY FIRM, HIGHEST QUALITY SERVICE
  25. 25. HOME-SELLING PROCESS TOUR PROPERTY LISTING PRESENTATION BROKER INTERVIEW • Marketing • CMA (Comparative Market Analysis) • Sales Strategy • Listing Contract 1 • Clean and De-Clutter Home • Allow Showings and Open Houses • New Home Search • Marketing: • Photos/Virtual Tour • Enter Listing into MLS • Distribute Listing to Various Websites, • Brochures, Postcards and E-blasts to Real Estate Community and Sphere of Influence • Online and Print Exposure Including Connoisseur Magazine • Contact Referral Agent • Transaction Management: • Set Up Showings • Collect Feedback • Monitor Market Conditions SELLERS BROKER 3 RECEIVE OFFER IF ACCEPTED: • Escrow • Title Work • Buyer Due Diligence • Negotiate Objections IF COUNTERED: IF DENIED: 4 CLOSING BUYER COUNTERS BUYER ACCEPTS PREPARE TO MOVE CONTRACT FAILS • Offer Accepted • CONTRACT FINAL WALKTHROUGH 2 CONTRACT FAILS
  26. 26. WHAT REAL ESTATE AGENTS DO PRE-LISTING ACTIVITIES 1. Make appointment with seller for listing presentation. 2. Send a written or e-mail confirmation of appointment and call to confirm. 3. Review appointment questions. 4. Research all comparable currently listed properties. 5. Research sales activity for past 18 months from MLS and public databases. 6. Research “average days on market” for properties similar in type, price and location. 7. Download and review property tax information. 8. Prepare “comparable market analysis” (CMA) to establish market value. 9. Obtain copy of subdivision plat/ complex layout. 10. Research property’s ownership and deed type. 11. Research property’s public record information for lot size and dimensions. 12. Verify legal description. 13. Research property’s land use coding and deed restrictions. 14. Research property’s current use and zoning. 15. Verify legal names of owner(s) in county’s public property records. 16. Prepare listing presentation package with above materials. 17. Perform exterior “curb appeal assessment” of subject property. 18. Compile and assemble formal file on property. 19. Confirm current public schools and explain their impact on market value. 20. Review listing appointment checklist to ensure completion of all steps. LISTING APPOINTMENT PRESENTATION 21. Give seller an overview of current market conditions and projections. 22. Review agent and company credentials and accomplishments. 23. Present company’s profile and position or “niche” in the marketplace. 24. Present CMA results, including comparables, solds, current listings and expireds. 25. Offer pricing strategy based on professional judgment and interpretation of current market conditions. 26. Discuss goals to market effectively. 27. Explain market power and benefits of multiple listing service. 28. Explain market power of Web marketing, IDX and Realtor.com. 29. Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends. 30. Explain agent’s role in screening qualified buyers to protect against curiosity seekers. 31. Present and discuss strategic master marketing plan. 32. Explain different agency relationships and determine seller’s preference. 33. Review all clauses in listing contract and obtain seller’s signature. AFTER LISTING AGREEMENT IS SIGNED 34. Review current title information. 35. Measure overall and heated square footage. 36. Measure interior room sizes. 37. Confirm lot size via owner’s copy of certified survey, if available. 38. Note any and all unrecorded property lines, agreement, easements. 39. Obtain house plans, if applicable and available. 40. Review house plans, make copy. 41. Order plat map for retention in property’s listing file. 42. Prepare showing instructions for buyers’ agents and agree on showing time window with seller. 43. Obtain current mortgage loan(s) information: companies and account numbers. 44. Verify current loan information with lender(s). 45. Check assumability of loan(s) and special requirements. 46. Discuss possible buyer financing alternatives and options with seller. 47. Review current appraisal if available. 48. Identify Home Owner Association manager if applicable. 49. Verify Home Owner Association fees with manager – mandatory or optional and current annual fee. 50. Order copy of Homeowner Association bylaws, if applicable. 51. Research electricity availability and supplier’s name and phone number. 52. Calculate average utility usage from last 12 months bills. 53. Research and verify city sewer/ septic tank system. 54. Calculate average water system fees or rates from last 12 months of bills. 55. Or confirm well status, depth and output from Well Report. 56. Research/verify natural gas availability, supplier’s name and phone number. 57. Verify security system, term of service and whether owned or leased. 58. Verify if seller has transferable termite bond. 59. Ascertain need for lead-based paint disclosure. 60. Prepare detailed list of property amenities and assess market impact. 61. Prepare detailed list of property’s “Inclusions and Conveyances with Sale.” 62. Compile list of completed repairs and maintenance items. 63. Send “Vacancy Checklist” to seller if property is vacant. 64. Explain benefits of Home Owner Warranty to seller. 65. Assist sellers with completion and submission of Home Owner Warranty application. 66. When received, place Home Owner Warranty in property file for conveyance at time of sale. 67. Have extra key made for lockbox. 68. Verify if property has rental units involved.And if so: 69. Make copies of all leases for retention in listing file. 70. Verify all rents and deposits. 71. Inform tenants of listing and discuss how showings will be handled. 72. Arrange for yard sign installation. 73. Assist seller with completion of Seller’s Disclosure form. 74. Complete “new listing checklist.” 75. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability. 76. Review results of Interior Décor Assessment and suggest changes to shorten time on market. 77. Load listing into transaction management software program. ENTERING PROPERTY IN MLS DATABASE 78. Prepare MLS Profile Sheet – agent is responsible for “quality control” and accuracy of listing data. 79. Enter property data from Profile Sheet into MLS listing database. 80. Proofread MLS database listing for accuracy, including proper placement in mapping function. 81. Add property to company’s Active Listings list. 82. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours. 83. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography. MARKETING THE LISTING 84. Create print and internet ads with seller’s input. 85. Coordinate showings with owners, tenants and other REALTORS. Return all calls – weekends included. 86. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows. 87. Prepare mailing and contact list. 88. Generate mail-merge letters to contact list. 89. Order “Just Listed” labels and reports. 90. Prepare flyer and feedback faxes. 91. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability. 92. Prepare property marketing brochure for seller’s review. 93. Arrange for printing or copying of supply of marketing brochures or flyers. 94. Place marketing brochures in all company agent mailboxes. 95. Upload listing to company and agent Internet sites, if applicable. 96. Mail “Just Listed” notice to all neighborhood residents. 97. Advise Network Referral Program of listing. 98. Provide marketing data to buyers from international relocation networks. 99. Provide marketing data to buyers coming from referral network. 100. Provide “Special Feature” cards for marketing, if applicable. 101. Submit ads to companies participating in internet real estate sites. 102. Convey price changes promptly to all internet groups. 103. Reprint/supply brochures promptly as needed. 104. Review and update loan information in MLS as required. 105. Send feedback e-mails/faxes to buyer’s agents after showings. Continued on next page...
  27. 27. WHAT REAL ESTATE AGENTS DO (Continued) MARKETING THE LISTING (continued) 106. Review weekly Market Study. 107. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale. 108. Place regular weekly update calls to seller to discuss marketing pricing. 109. Promptly enter price changes in MLS listings database. THE OFFER AND CONTRACT 110. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents. 111. Evaluate offer(s) and prepare “net sheet” one each for owner to compare. 112. Counsel seller on offers. Explain merits and weaknesses of each component of each offer. 113. Contact buyers’ agents to review buyer’s qualifications and discuss offer. 114. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible. 115. Confirm buyer is pre-qualified by calling loan officer. 116. Obtain pre-qualification letter on buyer from loan office. 117. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date. 118. Prepare and convey counteroffers, acceptance or amendments to buyer’s agent. 119. Fax all copies of contract and all addendums to closing attorney or title company. 120. When Offer-to-Purchase contract is accepted and signed by seller, deliver to buyer’s agent. 121. Record and promptly deposit buyer’s earnest money into escrow account. 122. Disseminate “Under-Contract Showing Restrictions” as seller requests. 123. Deliver copies of fully signed Offer to Purchase contract to seller. 124. Fax/deliver copies of Offer to Purchase contract to selling agent. 125. Fax copies of Offer to Purchase contract to lender. 126. Provide copies of signed Offer to Purchase contract for office file. 127. Advise seller in handling additional offers to purchase submitted between contract and closing. 128. Change MLS status to “Sale Pending.” 129. Update transaction management program to show “Sale Pending.” 130. Review buyer’s credit report results – Advise seller of worst and best case scenarios. 131. Provide credit report information to sell if property to be seller- financed. 132. Assist buyer with obtaining financing and follow up as necessary. 133. Coordinate with lender on discount points being locked in with dates. 134. Deliver unrecorded property information to buyer. 135. Order septic system inspection, if applicable. 136. Receive and review septic system inspection report and assess impact on sale. 137. Deliver copy of septic system inspection report to lender and buyer. 138. Deliver well flow test report copies to lender, buyer and listing file. 139. Verify termite inspection ordered. 140. Verify mold inspection ordered, if required. TRACKING THE LOAN PROCESS 141. Confirm return of verifications of deposit and buyer’s employment. 142. Follow loan processing through to underwriting. 143. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale. 144. Contact lender weekly to ensure processing is on track. 145. Relay final approval of buyer’s loan application to seller. HOME INSPECTION 146. Coordinate buyer’s professional home inspection with seller. 147. Review home inspector’s report. 148. Enter completion into transaction management tracking software program. 149. Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract. 150. Ensure seller’s compliance with home inspection clause requirements. 151. Recommend/assist seller with identifying and negotiating with trustworthy contractors for required repairs. 152. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed. THE APPRAISAL 153. Schedule appraisal. 154. Provide comparable sales used in market pricing to appraiser. 155. Follow up on appraisal. 156. Enter completion into transaction management program. 157. Assist seller in questioning appraisal report if it seems too low. CLOSING PREPARATIONS AND DUTIES 158. Make sure contract is signed by all parties. 159. Coordinate closing process with buyer’s agent and lender. 160. Update closing forms and files. 161. Ensure all parties have all forms and information needed to close the sale. 162. Select location for closing. 163. Confirm closing date and time and notify all parties. 164. Assist in solving any title problems (boundary disputes, easements, etc.) or in obtaining death certificates. 165. Work with buyer’s agent in scheduling and conducting buyer’s final walk-through prior to closing. 166. Research all tax, HOA, utility and other applicable prorations. 167. Request final closing fixtures from closing agent (attorney or title company). 168. Receive and carefully review closing figures to ensure accuracy. 169. Forward verified closing figures to buyer’s agent. 170. Request copy of closing documents from closing agent. 171. Confirm buyer and buyer’s agent received title insurance commitment. 172. Provide “Home Owners Warranty” for availability at closing. 173. Review all closing documents carefully for errors. 174. Forward closing documents to absentee seller as requested. 175. Review documents with closing agent (attorney). 176. Provide earnest money deposit from escrow account to closing agent. 177. Coordinate closing with seller’s next purchase, resolving timing issues. 178. Have a “no surprises” closing so that seller receives a net proceeds check at closing. 179. Refer sellers to one of the best agents at their destination, if applicable. 180. Change MLS stats to Sold. Enter sale date, price, selling broker and agent’s ID number, etc. 181. Close out listing in transaction management program. FOLLOW UP AFTER CLOSING 182. Answer questions about filing claims with Home Owner Warranty company if requested. 183. Attempt to clarify and resolve and repair conflicts if buyer is dissatisfied. 184. Respond to any follow-on calls and provide any additional information required from office files. This list was originally prepared by the Orlando Area Association of Realtors. Recently, NAR presented it to Congress to demonstrate all the tasks that real estate professionals must do to close a single transaction. For a copy of this list visit: www.RealEstateIntelligence.com and click on “Documents”, then “NAR’sTransaction List.”
  28. 28. HOW AGENTS ARE COMPENSATED ON A 6% COMMISSION Commission Breakdown Buyer’s Agent 2.8% Agent Income 1.2% Agent Business Expenses 1% Brokerage Fees 1%
  29. 29. DATA Market

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