7. @EricTTung #SJCSocialMediaerict.co/SJCSocial
What I‟m Gonna Tell Ya.
• 1. Social Media is Huge.
• 2. Online Reputation Oops.
• 3. Online Reputation for Jobs.
• 4. How to Fix Your Social.
– Facebook Privacy Settings
• 5. Extra Stuff You Should Do.
9. @EricTTung #SJCSocialMediaerict.co/SJCSocial
Social Networking is
HUGE. World Populations
China 1,354M
India 1,210M
1,060M
500M
400M
USA 315M
Indonesia 237M
Brazil 194M
Pakistan 182M
Nigeria 170M
Russia 152M
@EricTTung #SJCSocialMediaerict.co/SJCSocial
17. @EricTTung #SJCSocialMediaerict.co/SJCSocial
Conduct Guidelines – Be
Professional
“We do not know the total millions of dollars
FedEx pays Ketchum…We are confident however,
it is enough to expect a greater level of
respect and awareness from someone in your
position…A hazard of social networking is
people will read what you write.”
Be Nice.
@EricTTung #SJCSocialMediaerict.co/SJCSocial
56. @EricTTung #SJCSocialMediaerict.co/SJCSocial
• Check Links for
professionalism.
• Look several pages deep.
• Remove Pages from Google.
– (Google “Remove Pages from
Google”)
• Bury The Info.
– Get more pages that talk about you
(LinkedIn, YourName.com, etc).
Yourself.
@EricTTung #SJCSocialMediaerict.co/SJCSocial
57. @EricTTung #SJCSocialMediaerict.co/SJCSocial
”If you have something
that you don't want
anyone to
know, maybe you
shouldn't be doing it in
the first place.”
- Eric Schmidt,
Google Chairman
@EricTTung #SJCSocialMediaerict.co/SJCSocial
59. @EricTTung #SJCSocialMediaerict.co/SJCSocial
Get on LinkedIn.
1.Build Your Network
2.Opportunities Come To You
3.Industry Group Connections
4.Keep Resume Up to Date
5.Read Industry News
6.Get Noticed on Google
@EricTTung #SJCSocialMediaerict.co/SJCSocial
60. @EricTTung #SJCSocialMediaerict.co/SJCSocial
Get on #Twitter.
1.Stay on top of news & trends
2.Follow People in your field
3.Develop your Voice/Following
4.Connect with Brands
5.Connect with Celebs
@EricTTung #SJCSocialMediaerict.co/SJCSocial
70. @EricTTung #SJCSocialMediaerict.co/SJCSocial
What You Should Do.
• Check Facebook Privacy Settings
• Check Posts, Photos, Profile
• Google Yourself.
• Sign up for
Twitter, LinkedIn, and your
domain.
• Blog, blog, blog.
• Provide Value. Be Yourself.
Some of these also look up candidates before they've contacted you.
Recruiters are twice as likely to find something to disqualify you as a candidate than to hire you.
Scott Bartosiewicz, Watch the type of information you post personally, because even though you may not accidentally post to a company handle, be aware that what you post can still reflect upon your online reputation
James Andrews from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people.
"Timothy DeLaGhetto," aka @Traphik, Timothy, a server at CPK, was none too happy about a recent uniform change, so he turned to Twitter to tell his company how he felt. The Twitterer was tracked down to a Long Beach CPK store and fired for his behavior.