Holy Crap!
You Can Get Fired for
Social Media Posts?
Personal Branding in a Social,
Mobile, Digital World
Anthony Weiner
Resigned From
Congress…
Due to
inappropriate
Tweets
How Can You Maintain A Good
Reputation Online?
“39% of
employers use social
networking to
research job
candidates”
“43% have found
info factored into
their decision not
to hire a candidate”
“19% have found
info that influenced
their decision to
hire a candidate”
“70% have
rejected candidates
based on online
reputation”
“Only 7% of
Americans believe
online reputation
affects job search.”
StateswithSocial
MediaLaws
Hi, I’m @EricTTung
Social Media Manager @ BMC
Univ. Texas 05 Graduate
7 Years in Social
145,000 Twitter followers
Forbes #...
So, How did I get here
today?
The year was 1994
This was a
cool
album.
This was a new car.
This was
probably
most of you.
And this was
the internet.
1999, My First
Website
2005, Facebook
2008, Twitter
2008, GDF SUEZ
Marketing
Communications
- Telemarketing
- Promo Products
- Trade Shows
- Newsletters
- Google Ads
- Social...
2011, Social Media Specialist
2012, Social Media Manager
What We’re Noodlin’
1. Social Media is Huge.
2. Online Reputation Oops.
3. Online Reputation for Jobs.
4. How to Fix Your ...
Social Media is
HUGE
Social Networking is
HUGE.
World Populations
China 1,360M
India 1,241M
1,060M
560M
400M
USA 317M
Indonesia 249M
240M
Brazi...
25 million brands have facebook
pages
2.6 million brands have LinkedIn
Company Pages
Facebook users share
4,750,000,000
pieces of content daily.
In a Single Day.
16 Years of Video
40 million photos
500 million Tweets
27%
of Time Online is
on Social.
More than any other
category.
1 in 3
marriages in 2013
started online.
Themedialandscapeis
changing…
Francis vs. Benedict:
Bush ‘01
Obama ‘13
Maybeevennomore
newspapers…
10% of organizations
report an employee who
has done something via
Social media that
damaged its reputation
Importance of ...
Be Professional.
Be Nice.
“We do not know the total millions of dollars FedEx pays
Ketchum…We are confident however, it is enough to expect...
"@calpizzakitchen black
button ups are the
lamest shit ever!!!."
Ex NFL Star,
Brian Holloway
Estimated $20,000-$30,000
in Damage
What You Post Online…
Lives Forever.
Reputation
Management for Job
Applicants
Over 90% of companies will use
social media for hiring
Recruiters On Social At All-
Time High
82%
89%
92%
2010 2011 2012
Social Networks Used for Hiring
78%
55%
45%
87%
55%
47%
93%
66%
54%
LinkedIn Facebook Twitter
2010
2011
2012
86% of Recruiters Likely to Look at
Social Profiles
48%
25%
13%
14%
Always Use
Occasionally
If Provided
Never
The Super Socials
86% of jobseekers
are on at least one
network.
31% are on all
three.
People that found their last
job via social..
28% of Super Socials found their
last job on a social network
19% of all job seekers modify
Facebook’s privacy settings
32% of Super
Socials do.
9% of all job seekers have connected
with a recruiter on LinkedIn
45% of
Super
Socials
have.
11% of all job seekers have
searched for jobs on Twitter
48% of Super
Socials have.
How to Clean Up
Social…
(How not to be this guy)
What Do Recruiters Not
Like Seeing?
Illegal Drug Use -78%
Sexual Posts -66%
Profanity -61%
Spelling/Grammar Errors -54%
Alcohol Consumption -47%
YES,54% of recruiters
said poor spelling
& grammarwere
negative.. and only
said that photos
consuming alcohol were.
47%
Clean Up Your F’in Language
And learn you’re grammar.
Learn
How
To
Spell
Religious Posts – 53% Neutral
Political Posts – 62% Neutral
BUT.. That was a survey
Try not to be “offensively political
or religious”
Professional Orgs – 80%
Non-Profit Involvement – 66%
Does this
mean
you can
never
have fun
again?
What You Need to Do
Right Now!
Settings
Untag or Secure
Your Photos
Get Rid of Facebook Drama
Check Out
Your Groups
More
Facebook
Tips…
Ask Friends to
Remove content.
Contact Facebook
to remove content.
When You Think You’re Done… “View As” Public.
Update Your
Work &
Education Info
Yourself.
Yes, Images Too.
Check Links for professionalism.
Look several pages deep.
Remove Pages from Google.
(Google “Remove Pages from Google”)
Bu...
Yourself.
Use Google “Me On The Web”
”If you have something
that you don't want
anyone to know,
maybe you shouldn't
be doing it in the first
place.”
- Eric Sch...
Going the Extra Mile
Get on LinkedIn.
1.Build Your Network
2.Opportunities Come To You
3.Industry Group Connections
4.Keep Resume Up to Date
5....
“Your LinkedIn profile is
your online identity
and should be thought
of as the profile you
build a reputation from,
not yo...
Regularly one of the top 2-3
search results for your name.
Setting Up The Perfect Profile
1. Your name should only
contain your name
2. Catchy headline with
keywords you want to be
...
5. Add all relevant
contact info.
6. Customize website
names
7. Customize
your profile URL
10. Add a video or slideshow using
LinkedIn’s new multimedia feature.
8. Use keywords you
want to be found for
throughout ...
11. Keyword load your Skills
with terms you want to be
endorsed for. Use branded
terms when available.
Expand Your Connections
Use “People You May Know”
on your Home Feed Screen
Add your email address to
search for personal c...
Get on #Twitter.
1.Stay on top of news & trends
2.Follow People in your field
3.Develop your Voice/Following
4.Connect wit...
Setting up the Perfect Twitter
Profile
1. Interesting header image
2. Photo, clear, centered.
3. Complete Name, Bio
4. Inc...
Find Twitter Connections
From Discover tab, click on “Who
to follow” to find Twitter users
similar to ones you currently f...
3 Ways To Use Twitter
1. Learning: Utilizing Twitter as a daily news
feed of critical and curated information
2. Helping: ...
Establish a voice. Make connections.
Great for Search Engines.
Amazing for Job Applications.
Blog.
Show The World You Mean Business.
Register Your Domain.
If You’re Looking For a
Job, Get Creative.
Meet Alec Brownstein
In 2010, He was
looking for a job…
He figured that ad execs
googled themeslves…
When they did, the first ad
they saw was from Alec.
Did it work?
Targeted:
Interviewed:
Offers:
David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone
David Droga ...
What You Should Do.
Check Facebook Privacy Settings
Check Posts, Photos, Profile
Google Yourself.
Sign up for Twitter, Lin...
Thank You!
All Networks: EricTTung
Web: ericttung.com
Email: Eric@EricTTung.com
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
Holy Crap! You Can Get Fired For Social Media Posts?
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Holy Crap! You Can Get Fired For Social Media Posts?

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How can you maintain your reputation on social media and create a personal brand that will help you get a job?

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Holy Crap! You Can Get Fired For Social Media Posts?

  1. Holy Crap! You Can Get Fired for Social Media Posts? Personal Branding in a Social, Mobile, Digital World
  2. Anthony Weiner Resigned From Congress… Due to inappropriate Tweets How Can You Maintain A Good Reputation Online?
  3. “39% of employers use social networking to research job candidates”
  4. “43% have found info factored into their decision not to hire a candidate”
  5. “19% have found info that influenced their decision to hire a candidate”
  6. “70% have rejected candidates based on online reputation”
  7. “Only 7% of Americans believe online reputation affects job search.”
  8. StateswithSocial MediaLaws
  9. Hi, I’m @EricTTung Social Media Manager @ BMC Univ. Texas 05 Graduate 7 Years in Social 145,000 Twitter followers Forbes #33 Social Media Influencer
  10. So, How did I get here today?
  11. The year was 1994
  12. This was a cool album.
  13. This was a new car.
  14. This was probably most of you.
  15. And this was the internet.
  16. 1999, My First Website
  17. 2005, Facebook
  18. 2008, Twitter
  19. 2008, GDF SUEZ Marketing Communications - Telemarketing - Promo Products - Trade Shows - Newsletters - Google Ads - Social Media
  20. 2011, Social Media Specialist
  21. 2012, Social Media Manager
  22. What We’re Noodlin’ 1. Social Media is Huge. 2. Online Reputation Oops. 3. Online Reputation for Jobs. 4. How to Fix Your Social. Facebook Privacy Settings 5. Extra Stuff You Should Do.
  23. Social Media is HUGE
  24. Social Networking is HUGE. World Populations China 1,360M India 1,241M 1,060M 560M 400M USA 317M Indonesia 249M 240M Brazil 201M Pakistan 185M Nigeria 173M 150M
  25. 25 million brands have facebook pages
  26. 2.6 million brands have LinkedIn Company Pages
  27. Facebook users share 4,750,000,000 pieces of content daily.
  28. In a Single Day. 16 Years of Video 40 million photos 500 million Tweets
  29. 27% of Time Online is on Social. More than any other category.
  30. 1 in 3 marriages in 2013 started online.
  31. Themedialandscapeis changing…
  32. Francis vs. Benedict:
  33. Bush ‘01 Obama ‘13
  34. Maybeevennomore newspapers…
  35. 10% of organizations report an employee who has done something via Social media that damaged its reputation Importance of Social Media
  36. Be Professional.
  37. Be Nice. “We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position… A hazard of social networking is people will read what you write.”
  38. "@calpizzakitchen black button ups are the lamest shit ever!!!."
  39. Ex NFL Star, Brian Holloway
  40. Estimated $20,000-$30,000 in Damage
  41. What You Post Online… Lives Forever.
  42. Reputation Management for Job Applicants
  43. Over 90% of companies will use social media for hiring
  44. Recruiters On Social At All- Time High 82% 89% 92% 2010 2011 2012
  45. Social Networks Used for Hiring 78% 55% 45% 87% 55% 47% 93% 66% 54% LinkedIn Facebook Twitter 2010 2011 2012
  46. 86% of Recruiters Likely to Look at Social Profiles 48% 25% 13% 14% Always Use Occasionally If Provided Never
  47. The Super Socials 86% of jobseekers are on at least one network. 31% are on all three.
  48. People that found their last job via social..
  49. 28% of Super Socials found their last job on a social network
  50. 19% of all job seekers modify Facebook’s privacy settings 32% of Super Socials do.
  51. 9% of all job seekers have connected with a recruiter on LinkedIn 45% of Super Socials have.
  52. 11% of all job seekers have searched for jobs on Twitter 48% of Super Socials have.
  53. How to Clean Up Social… (How not to be this guy)
  54. What Do Recruiters Not Like Seeing?
  55. Illegal Drug Use -78%
  56. Sexual Posts -66%
  57. Profanity -61%
  58. Spelling/Grammar Errors -54%
  59. Alcohol Consumption -47%
  60. YES,54% of recruiters said poor spelling & grammarwere negative.. and only said that photos consuming alcohol were. 47%
  61. Clean Up Your F’in Language And learn you’re grammar.
  62. Learn How To Spell
  63. Religious Posts – 53% Neutral Political Posts – 62% Neutral
  64. BUT.. That was a survey Try not to be “offensively political or religious”
  65. Professional Orgs – 80%
  66. Non-Profit Involvement – 66%
  67. Does this mean you can never have fun again?
  68. What You Need to Do Right Now!
  69. Settings
  70. Untag or Secure Your Photos
  71. Get Rid of Facebook Drama
  72. Check Out Your Groups
  73. More Facebook Tips… Ask Friends to Remove content. Contact Facebook to remove content.
  74. When You Think You’re Done… “View As” Public.
  75. Update Your Work & Education Info
  76. Yourself.
  77. Yes, Images Too.
  78. Check Links for professionalism. Look several pages deep. Remove Pages from Google. (Google “Remove Pages from Google”) Bury The Info. Get more pages that talk about you (LinkedIn, YourName.com, etc). Yourself.
  79. Yourself. Use Google “Me On The Web”
  80. ”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.” - Eric Schmidt, Google Chairman
  81. Going the Extra Mile
  82. Get on LinkedIn. 1.Build Your Network 2.Opportunities Come To You 3.Industry Group Connections 4.Keep Resume Up to Date 5.Read Industry News 6.Get Noticed on Google
  83. “Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from, not your online resume. - @KokaSexton, LinkedIn
  84. Regularly one of the top 2-3 search results for your name.
  85. Setting Up The Perfect Profile 1. Your name should only contain your name 2. Catchy headline with keywords you want to be found for 3. Professional Photo 4. Reach at least 501 connections for social proof
  86. 5. Add all relevant contact info. 6. Customize website names 7. Customize your profile URL
  87. 10. Add a video or slideshow using LinkedIn’s new multimedia feature. 8. Use keywords you want to be found for throughout your summary and profile 9. Write in the first person – this is not your resume or CV.
  88. 11. Keyword load your Skills with terms you want to be endorsed for. Use branded terms when available.
  89. Expand Your Connections Use “People You May Know” on your Home Feed Screen Add your email address to search for personal contacts on LinkedIn.
  90. Get on #Twitter. 1.Stay on top of news & trends 2.Follow People in your field 3.Develop your Voice/Following 4.Connect with Brands 5.Connect with Celebs
  91. Setting up the Perfect Twitter Profile 1. Interesting header image 2. Photo, clear, centered. 3. Complete Name, Bio 4. Include Something Fun 5. Location listed 6. Posts regularly
  92. Find Twitter Connections From Discover tab, click on “Who to follow” to find Twitter users similar to ones you currently follow. From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends.
  93. 3 Ways To Use Twitter 1. Learning: Utilizing Twitter as a daily news feed of critical and curated information 2. Helping: Adding back to that community with frequent engagement and helpful responses to friends, industry professionals and influencers. 3. Promoting: Promoting your work, of others in the industry.
  94. Establish a voice. Make connections. Great for Search Engines. Amazing for Job Applications. Blog.
  95. Show The World You Mean Business. Register Your Domain.
  96. If You’re Looking For a Job, Get Creative.
  97. Meet Alec Brownstein In 2010, He was looking for a job…
  98. He figured that ad execs googled themeslves…
  99. When they did, the first ad they saw was from Alec.
  100. Did it work? Targeted: Interviewed: Offers: David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone David Droga Gerry Graf Ian Reichenthal Scott Vitrone Ian Reichenthal Scott Vitrone
  101. What You Should Do. Check Facebook Privacy Settings Check Posts, Photos, Profile Google Yourself. Sign up for Twitter, LinkedIn, and your domain. Blog, blog, blog. Provide Value. Be Yourself.
  102. Thank You! All Networks: EricTTung Web: ericttung.com Email: Eric@EricTTung.com

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