A quick guide for non-profit professionals looking to boost their direct mail fundraising results.

1. You have a list of stakeholders and donors, but does their
recent giving activity align with how you communicate with
them? Some extra legwork to tailor your message according
to giving history and personal preferences, coupled with
advances in variable data printing, can go a long way toward
maximizing your direct mail marketing efforts.
Remember, you are asking people to separate themselves
from their hard-earned money. It’s no easy task for donors or
for you, so providing compelling reasons for them to give to
your organization is paramount. It’s easy to state your case
based on your organization’s mission statement or core val-
ues. However, connecting your objectives to donors’ sense
of giving with facts or real life examples and a strong call
to action can give your campaign an extra boost and build
stronger long-term donor relationships.
No matter how you reach potential donors, it’s important
to give them options to correspond with your organization,
including mail, email, social media or a microsite. Today’s
on-the-go donor is increasingly likely to make a digital
connection on their mobile device, so design your assets
accordingly – including direct mail pieces – to make that
mobile connection as easy as possible, including using QR
codes or personalized URLs.
Non-profit marketers know that capturing potential donors’ attention is paramount to fundraising
success. And while digital marketing and automation has opened new opportunities to reach audiences,
breaking through the clutter without breaking the bank is increasingly difficult.
With the right approach, direct mail can anchor an omni-channel marketing campaign, helping
non-profit organizations economically achieve their fundraising goals with measureable results. Here
are a few simple but often overlooked tips to maximize ROI with a direct mail fundraising campaign.
BE MEMORABLE & ACCESSIBLE
• Provide facts and real life examples
• Have a strong Call-to-Action
• Use a multi-channel approach
• Offer multiple ways to respond & connect
3 WAYS TO
MAXIMIZE YOUR
DIRECT MAIL
FUNDRAISING
EFFORTS
1
3
2
PERSONALIZE
THE MESSAGE
MAKE YOUR STORY
MATTER TO DONORS
USE MULTIPLE CHANNELS
FOR DONOR RESPONSE
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