Everyone talks about innovation. But what is it? Everyone is developing apps. But will they gain traction in the marketplace? We all want to monetize our creations, but is there a recipe for success? Perhaps there is. Introducing the monetization hexagon - an 18-point evaluation model for predicting the success of an online app or offline service.

1. Innovation vs. Best Practice
Eric Reiss
@elreiss
UX Sofia
Sofia, Bulgaria
What is it?
Why bother?
Who cares?

3. Source: Financial Times, 6 October 2010

4. in·no·va·tion
noun
1 : the introduction of something new
2 : a new idea, method, or device

5. best prac·tice
noun
1 : best way of doing a thing
2 : a tested idea, method, or device

7. Best practices represent
short-term solutions.
Innovation builds
long-term success.

8. If you always do it for the experts,
You will never build our industry!

9. And if you do it for yourself,
you’re doing it for the wrong reason!

10. Three bad reasons to innovate
To differentiate your product/service
To be “original”
To satisfy your ego

14. “pushing the envelope” ≠ innovation

15. “chindogu” ≠ innovation

16. being “original” ≠ innovation

17. satisfying your ego ≠ innovation

18. Rosser Reeves
“Do you want art? Or do you want the
f*cking sales curve to go up?”

19. Experiment

20. Invention

21. Invention

22. Innovation
15 April 1912

25. to solve a problem!
There is only one reason to innovate…

26. Law of Innovation #1
If an innovation does not solve
a problem, it will create one.

27. Let’s look at mouthwash...

30. Law of Innovation #2
Problems do not exist in isolation.
Solutions often have unintended
consequences.

31. Enfield M1853
• Technological
• Social
• Political

38. Gus the cat

41. People
Processes
Technologies

42. User Centered Design
Users
Innovate >

43. User Driven Design
Users
Innovate >

44. Important note:
Unhappy customers are dangerous

47. Law of Innovation #3
Invention may be accidental.
Innovation is always planned.

48. Fact:
Innovators often break the established rules.

49. Law of Innovation #4
Innovators understand the rules.
This is the difference between
innovation and idiocy.

51. Law of Innovation #5
Intuitive solutions do not
need instructions.

57. Intuition Instruction
Website Driving a car
Low High
Barrier to entry

58. Incremental Distruptive
Type of innovation

59. R
“My problem is greater than the
effort needed to learn the system”
OIeturn n nvestment

61. Best practice is not the same as
tradition or habit.

62. Highland Park High School Math Club - 1969

63. Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Progress

74. What are the warning signs of
fad and fashion?

75. Watch out if...
Your solution is only being used in your
local market
Your solution is only being used by a single
branch or industry
Your solution looks like something you also
did last week

76. Do we have a digital revolution?
Do we have disruptive innovation?
Do we need to start from scratch?

77. No! We apply old skills in new ways

78. Law of Innovation #6
Innovation almost always
represents the combination of
two well-known technologies to
create a new, useful synthesis.

80. Technology Benefit

81. Technology Benefit
The UX Maturity Continuum
• Immature
• Feature-centric
• “This is cool”
• Mature
• User-centric
• “This is valuable”

82. A hexagon

83. Foundation

84. Foundation
Platform
Quickwins

85. Foundation
Platform
Quickwins
• Useful
• Affordable
• Easy to adopt
• Business critical
• Addictive
• Intrinsic value

86. Foundation
Platform
Quickwins
• Showcase
• Conduit
• Social system
• Well-defined market
• Multi-channel capability
• Cross-channel conversions

87. Foundation
Platform
Quickwins
• Incentives
• Rewards
• Cross-sales
• Subscriptions
• Upgrades
• Scalability

91. 6 7
13

92. • Scores above 11 generally indicate a
good chance of success.
• It is impossible to achieve a perfect
score of 18.
• This model seems to work well for both
business and entertainment apps
Two observations

93. “It’s amazing how much we can
accomplish when you don’t care
who gets the credit.”
Harry S. Truman

94. If we do not demand good design,
we will never receive it.
Don’t just prevent bad things from happening,
you can make wonderful things happen!

95. благодаря!

96. You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com