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Publishing / Marketing Ecosystem                                                                Audience (Consumers)      ...
Advertising Ecosystem                                                         Example (Consumers)                         ...
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Ad ecosystem-slides

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Ad ecosystem-slides

  1. 1. Publishing / Marketing Ecosystem Audience (Consumers) PC / Mobile Device PublishersPublisher Media Sales Sales Workflow Tools (plus Ad Operations) Sell Side Ad Server (Publisher Ad Server) Private Exchanges Self Service Sales Content Sell Side Platform (SSP) Yield Management Aggregators Ad Network Mobile Network Vertical Ad Network Targeted Network AMP Ad ExchangesVendors Data Suppliers Data Aggregators Rich Media Vendors Re-targeters Advertiser Data Platforms (DMPs) Brand Safety Compliance Emerging Media Creative Optimization Media Analytics Vendor(s) Verification Attribution Web Analytics SEM Tools Buy Side Ad Server DSP Research / Planning Media Management Systems Agency “housekeeping” systems (ERP, Bill/Pay, Accounting, Etc…) <generally IT and IT Vendors> Agency SEM Agency Media Agency (incl. Trading Desks) Creative Agency Marketing DepartmentAdvertiser Company
  2. 2. Advertising Ecosystem Example (Consumers) Audience Companies PC / Mobile Device Publishers Wall Street JournalPublisher Media Sales Sales Workflow Tools (plus Ad Operations) Operative Sell Side Ad Server (Publisher Ad Server) ADTECH Private Self Service Sales Content Sell Side Platform (SSP) Pubmatic Yield YieldEx Management Exchanges Fat Tail FreeWheel Aggregators Ad Network Casale Millenial Media Mobile Network Glam Ad Network Targeted Network Audience Science Collective AMP Ad AppNexus ExchangesVendors Experian Data Suppliers BlueKai Data Aggregators Rich Media Re-targeters Advertiser Data Pointroll Vendors Quantcast Turn Platforms (DMPs) Brand Safety TrustMetrics Compliance Evidon Visual IQ Emerging Media Creative Media Analytics IGN Vendor(s) Tumri Optimization Verification DoubleVerify Attribution Covario Research / Comscore Web Analytics Omniture SEM Tools Kenshoo Buy Side Ad Server Atlas DSP MediaMath Planning MediaBank Media Management Systems Agency “housekeeping” systems (ERP, Bill/Pay, Accounting, Etc…) <generally IT and IT Vendors> Agency SEM Agency iCrossing Media Agency (incl. Trading Desks) Weiden Kennedy Creative Agency Weiden Kennedy Marketing DepartmentAdvertiser Company Nike

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