A BI implementation can tap into enormous amounts of data that an end user can be overwhelmed with. Information overload is a powerful excuse as to why some BI projects fail. Whether it be a daunting list of measures to select from for doing adhoc analysis, or multiple tabs in a report that becomes several pages of information that becomes difficult to comprehend. That is why when developing a BI solution, it is important to keep in mind the needs of the end user. They need to be supplied with the right information and content to make informed decisions.