All the latest on what's going on with Google's rich answers in their search results. This includes examples of queries, some fun ones where Google gets it wrong, and the procedure we developed for how you can get them for yourself.

1. @stonetemple / +Eric Enge www.stonetemple.com
Google’s Rich Answers and
Featured Snippets

2. @stonetemple / +Eric Enge www.stonetemple.com
Who Am I?
Columnist & Contributor
CEO & Founder
50+ person Digital Marketing
and SEO agency

3. @stonetemple / +Eric Enge www.stonetemple.com
Little
Known
Fact
I had Brain
Surgery in
2003

4. @stonetemple / +Eric Enge www.stonetemple.com
Nope –
Didn’t Get
a USB Slot
Installed

5. @stonetemple / +Eric Enge www.stonetemple.com
“The destiny of
[Google’s search
engine] is to become
that Star
Trek computer, and
that’s what we are
building.”
Google’s Amit Singhal

6. @stonetemple / +Eric Enge www.stonetemple.com
Examples of Rich
Answers

7. @stonetemple / +Eric Enge www.stonetemple.com
Apples vs
Oranges

8. @stonetemple / +Eric Enge www.stonetemple.com
Small Changes in
Queries Bring
Very Different
Results

9. @stonetemple / +Eric Enge www.stonetemple.com
Featured
Snippets Are
Drawn From
Websites

10. @stonetemple / +Eric Enge www.stonetemple.com
Example Sequence

11. @stonetemple / +Eric Enge www.stonetemple.com
Who Is Tom
Brady?

12. @stonetemple / +Eric Enge www.stonetemple.com
Where Was
He Born?

13. @stonetemple / +Eric Enge www.stonetemple.com
How Tall is
He?

14. @stonetemple / +Eric Enge www.stonetemple.com
Does He
Have
Children?

15. @stonetemple / +Eric Enge www.stonetemple.com
Who is His
Spouse?

16. @stonetemple / +Eric Enge www.stonetemple.com
When is His
Next Game?

17. @stonetemple / +Eric Enge www.stonetemple.com
Let’s Look At Some Data!

18. @stonetemple / +Eric Enge www.stonetemple.com
We Conducted a Massive Study

19. @stonetemple / +Eric Enge www.stonetemple.com
Increase in Rich
Answers of 38%!
Overall Growth in Rich Answers

20. @stonetemple / +Eric Enge www.stonetemple.com
Includes a Table
1,285
exampl
es
found
22,607
examples
found
Increased
12x!

21. @stonetemple / +Eric Enge www.stonetemple.com
220
examples
found
Up 110%
Movie and Menu Results – Shows Tabs

22. @stonetemple / +Eric Enge www.stonetemple.com
Question Only Partially Answered
12,884
examples
found
Up 17%
Ellipses

23. @stonetemple / +Eric Enge www.stonetemple.com
Complete List Result With Link to Source
All List
Results
include a
link to
the
source
8,829
examples
found
Up 55%

24. @stonetemple / +Eric Enge www.stonetemple.com
Has a Form
20,657
examples
found
Up 162%

25. @stonetemple / +Eric Enge www.stonetemple.com
Includes a
Chart
13,669
examples
found
Up Over
200X!

26. @stonetemple / +Eric Enge www.stonetemple.com
Includes Link to Follow On Actions
172
examples
found
Up 55%

27. @stonetemple / +Eric Enge www.stonetemple.com
Is Google Providing Proper Attribution?
Why Do Some Have
No Attribution?
1.Nearly All Cases
are Public Domain
Data
2.Some Cases of
Licensed Data as
Well
67.5% Do
Include
Attribution
Down 9.7%
32.5% Do
Not
Include
Attributio
n

28. @stonetemple / +Eric Enge www.stonetemple.com
Don’t Build an SEO
Strategy Based on
Public Domain
Data

29. @stonetemple / +Eric Enge www.stonetemple.com
Google Makes Mistakes

30. @stonetemple / +Eric Enge www.stonetemple.com

31. @stonetemple / +Eric Enge www.stonetemple.com

32. @stonetemple / +Eric Enge www.stonetemple.com

33. @stonetemple / +Eric Enge www.stonetemple.com
The Rich Get Richer?

34. @stonetemple / +Eric Enge www.stonetemple.com
Google Uses Many Domains With Lower
Authority
54.0% of
Domains
Used Have a
Domain
Authority
Less Than 60

35. @stonetemple / +Eric Enge www.stonetemple.com
Domain
Authority of 47

36. @stonetemple / +Eric Enge www.stonetemple.com
Jumped Over
Wikipedia!

37. @stonetemple / +Eric Enge www.stonetemple.com
Simple Clear Answer to the Question

38. @stonetemple / +Eric Enge www.stonetemple.com
Got The Rich
Answer
Lost The Rich
Answer

39. @stonetemple / +Eric Enge www.stonetemple.com
Title Tag
Entices Click
Through

40. @stonetemple / +Eric Enge www.stonetemple.com
Domain
Authority of
38

41. @stonetemple / +Eric Enge www.stonetemple.com
More Items
Will Drive More
Clicks

42. @stonetemple / +Eric Enge www.stonetemple.com
Ranks
Number 5
Normally

43. @stonetemple / +Eric Enge www.stonetemple.com
Simple Direct
Answer to the
Question

44. @stonetemple / +Eric Enge www.stonetemple.com
Got The Rich
Answer

45. @stonetemple / +Eric Enge www.stonetemple.com
How Can I Get Me
Some?
Yes, We Ran
a Test

46. @stonetemple / +Eric Enge www.stonetemple.com
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?

47. @stonetemple / +Eric Enge www.stonetemple.com
We
Published 5
New Pages
on May 20th

48. @stonetemple / +Eric Enge www.stonetemple.com
We Included Transcripts
With an Outline of Clear
Steps

49. @stonetemple / +Eric Enge www.stonetemple.com
The Content Provided a
Lot More Info Than Just
the “How To”

50. @stonetemple / +Eric Enge www.stonetemple.com
We Shared One of The
URLs on Google+

51. @stonetemple / +Eric Enge www.stonetemple.com
We Submitted the URLs
in Search Console

52. @stonetemple / +Eric Enge www.stonetemple.com
Bingo!
Saw This
Within 3 Days
of Publishing
the Content

53. @stonetemple / +Eric Enge www.stonetemple.com
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3

54. @stonetemple / +Eric Enge www.stonetemple.com
Schema Not Required

55. @stonetemple / +Eric Enge www.stonetemple.com
FAQ Pages
Not a Good
Format to Use
For This

56. @stonetemple / +Eric Enge www.stonetemple.com
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 962-8474
www.stonetemple.com
Thank You!