2. Who is Eric Enge?
Lead Co-author: The Art of SEO
CEO: Stone Temple Consulting,
50 person Digital Marketing agency
Columnist:
Interviewer:
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3. What’s It All About?
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4. Three Parts to Google’s Product
1 2 3
Search Engine
Spider/Crawler/Robot
Index
Hummingbird was a rewrite of the Search Engine
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5. Four Parts –With The Knowledge Graph
1 2 3
Search Engine
Spider/Crawler/Robot Index
The Knowledge Graph
is a set of structured
databases that can
answer specific
questions
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6. Not Always Very Helpful (Google)
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7. Hummingbird in a Nutshell
Hummingbird
User
Query Main
Query
Translator
Algo
Modified
Query
Translated Search Query Results
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8. A Brief Look At The Patents
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43. Avoid Doorway Page Like Experiences
• Google Likes In-Depth
content experiences
• More than one page on
the topic
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45. Words On Page Example
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46. Example of Content Depth
Who is
Better, Tom
Brady or
Peyton
Manning?
Compare
Tom Brady
Peyton
Manning
Does your sport
site have a page
that discusses this
very common
question?
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47. Next Query Anticipation
• What if 25% of people who search on “Eiffel Tower” want to know the
height of the tower?
• Does your page answer that question?
• What are the real questions users have in mind?
• Are you answering them?
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48. Example – Pizza Place in Las Vegas
Where is
the Nearest
Pizza Place?
Las Vegas
Pizza
Address
Menu
Hours
Prices
Coupons
Bar?
Reservations?
Local Language
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