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Mobile Marketing For Business Success

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This presentation was originally presented on http://www.freewebinarwednesdays.com and discusses the opportunities present in the world of mobile marketing. The mobile device is quickly becoming the "it" device for consumers, so learn how you can leverage them to connect with customers and prospects.

Veröffentlicht in: Bildung, Technologie, Business
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Mobile Marketing For Business Success

  1. 1. The Power of Mobile Marketing
  2. 2. What Is Mobile Marketing ?
  3. 4. <ul><li>… meant to describe marketing on or with a mobile device such as an iPhone or Blackberry </li></ul><ul><li>- Wikipedia </li></ul>
  4. 5. <ul><li>A form of marketing that generally uses SMS or MMS to deliver its promotion to mobile phones or other mobile devices. </li></ul>
  5. 6. <ul><li>SMS ( Short Message Service ) is the text communication service of a phone </li></ul><ul><li>MMS ( Multimedia Messaging Service ) is the ability to send images, audio or video </li></ul>
  6. 7. <ul><li>Short Codes are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages </li></ul>
  7. 9. Did you know….
  8. 10. 95% of text messages are opened and read?
  9. 11. On average emails are read within 48 hours
  10. 12. Text Messages within 4 minutes
  11. 13. 276 Million Americans Using Mobile Phones
  12. 14. Internet Reach: 1.7 Billion
  13. 15. Mobile Reach: 4.8 Billion
  14. 16. There are almost 5 times more mobile devices than there are computers
  15. 17. 89% of the major brands currently planning to market via mobile phones
  16. 18. Mobile Marketing is where Social Media was 4 Years Ago , and SEO in 2000
  17. 20. Text: CRUMBS To: 56564 To receive a coupon for 15% off your next order!
  18. 22. Who is Mobile For? <ul><li>Restaurants </li></ul><ul><li>Night Clubs </li></ul><ul><li>Real Estate </li></ul><ul><li>Security </li></ul><ul><li>Recreational </li></ul><ul><li>Spas/Salons </li></ul><ul><li>Politicians </li></ul><ul><li>Tourism </li></ul><ul><li>Schools </li></ul><ul><li>Retail </li></ul><ul><li>Entertainment </li></ul><ul><li>Hotels </li></ul>
  19. 23. How It Works <ul><li>Step 1: Reserve Your Keyword </li></ul><ul><li>Step 2: Get Your Short Code </li></ul><ul><li>Step 3: Start Promoting To Build A List </li></ul>
  20. 24. Keyword Short Code
  21. 26. Platform Highlights <ul><li>Coupons </li></ul><ul><li>Mobile Sites </li></ul><ul><li>Text 2 Vote </li></ul><ul><li>Text 2 Win </li></ul><ul><li>Pushes To Twitter to Facebook </li></ul><ul><li>Keyword Segmentation </li></ul><ul><li>Tier One Carrier </li></ul><ul><li>Mobile stat's </li></ul><ul><li>Can White Label upon request </li></ul>
  22. 29. 1. Register Your Keyword: FWW
  23. 30. 2. Set The AutoResponder Welcome to Free Webinar Wednesday! Receive 15% off your next order using this code: Feb2011 Call: 1-555-5555 Web: domain.com/offer
  24. 31. Tell Your Clients To Text FWW To 41513
  25. 32. 4. They instantly receive a message with your offer
  26. 33. 5. This will drive instant in store traffic
  27. 34. 6. People will start buying all sorts of things ….
  28. 35. 7. Generate business…
  29. 36. 8. Connect with your Customers
  30. 37. <ul><li>SHOW DEMO </li></ul>
  31. 38. <ul><li>Text FWW to 94932 </li></ul>
  32. 40. <ul><li>Objective: </li></ul><ul><ul><li>Bring in new customers </li></ul></ul><ul><ul><li>Keep people gambling </li></ul></ul><ul><ul><li>Encourage signups to ‘A-List Players Club’ </li></ul></ul>
  33. 41. <ul><li>The Launch: </li></ul><ul><ul><li>4 SMS Calls to Action Places Around Property </li></ul></ul><ul><ul><li>Incentive: Win Prizes </li></ul></ul><ul><ul><li>Auto Responder: “$10 in FREE slot play for new A-List sign-ups. Visit the Player’s Club booth & show this msg to redeem.” </li></ul></ul>
  34. 42. <ul><li>Results: </li></ul><ul><ul><li>514 texts-ins (COST $150) </li></ul></ul><ul><ul><li>348 total opt ins = 70% success rate </li></ul></ul><ul><ul><li>Out of 348 people, 237 were sent the message for the Players Signup </li></ul></ul><ul><ul><li>34 people signed up = 13.5% new player conversion </li></ul></ul><ul><ul><li>17 of those played above the $10 </li></ul></ul><ul><ul><li>Casino generated $2809 in new revenue and 34 new members </li></ul></ul>
  35. 43. Appointments
  36. 44. Coupons/Discounts
  37. 45. Information Push
  38. 48. Results <ul><li>Within 3 weeks – over 2000 subscribers </li></ul><ul><li>On June 18th, 2006 TAO sent out its first Club Texting message to its subscriber base.  </li></ul><ul><li>TAO NIGHTCLUB: TONIGHT - DJ BOB SINCLAR WITH SPECIAL GUEST FAARSHEED!! LADIES SHOW THIS TEXT AT THE DOOR TO RECEIVE COMP ADMISSION FOR YOU AND A GUEST. 10PM </li></ul>
  39. 49. THE ROI <ul><li>Total Amount of People: 220 (a 11% return) Men: 118 Women: 102 </li></ul><ul><li>Door Income: 118 Men Paying $15 Reduced Admission Each = $1770 </li></ul><ul><li>Bar Income: 220 attendees average 2 drinks per person at average $10 per drink = $4400 </li></ul><ul><li>Total Income = $6170 </li></ul>
  40. 51. Mobile Rules <ul><li>CAN-SPAM ( Act of 2003 ) designed to control unwanted commercial communication through email and text message services </li></ul>
  41. 52. <ul><li>You can be fined up to $100 per phone number you send a unsolicited message to. </li></ul><ul><li>So to 1000 people, that is $100,000 worth of penalties </li></ul>
  42. 53. How To Be Safe? <ul><li>Get users to OPT in </li></ul><ul><ul><li>Single via mobile device </li></ul></ul><ul><ul><li>Double via web device </li></ul></ul><ul><li>Always include in your messages the instructions to OPT out </li></ul><ul><ul><li>Reply STOP anytime to stop receiving msgs from XYZ </li></ul></ul>
  43. 56. <ul><li>You have registered to receive txt msgs from XXXXXX watch for great offers and select savings to come via text. To opt-out reply STOP for help reply HELP. </li></ul>
  44. 57. <ul><li>How To Get Started? </li></ul>
  45. 58. <ul><li>Quick and Easy To Set Up </li></ul><ul><li>Instant Results </li></ul><ul><li>Does not take much of an investment to get started </li></ul><ul><li>Simple To Test </li></ul>
  46. 59. <ul><li>[email_address] </li></ul>