Understanding The Trio: Social Media + Content Marketing = Killer SEO
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The relationship between social, search and content marketing has changed. Content is now consumed and distributed locally and globally, across multiple devices, leading to an abundance of content online. Social engagement is becoming increasingly dependent on high quality content, and search engines are factoring social signals into enhancements for organic and paid search results. Your social visibility, topic authority, credibility, social graph and influence all play a role. This session looks at how content and social media are currently being used with search. This presentation was given by Erica Campbell Byrum at the Multifamily Social Media Summit on January 29, 2015 in Napa, CA. #MFSMS
