The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
7. 90%OF INFORMATION
TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS ARE
PROCESSED 60,000XFASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
41. Instagram is great for making a standard scenery shot look much more
appealing. Intensify the color with filters to turn an average sunset into
something spectacular.
53. INSTAGRAM TIPS
• Start sharing photos of your listings
• Add a filter that complements the home
• Take close-up shots of key features
• Use hashtags in your comments
#RealEstate #ShortSale #Foreclosure
#ReducedPrice #LuxuryRealEstate
79. UPGRADE YOUR PAST POSTS
Add call-to-actions
in blog post photos.
BEFORE
AFTER
80. PINTEREST TIPS
• Remember, Pinterest is for engaging and
creating the ideal lifestyle
• Evoke ‘Pinspiration’ with your pins
• Pin it, and they will come
• Use words like: dream homes, perfect space,
ideal kitchen, luxury real estate
• Include hashtags for search
84. ADD BUTTONS TO YOUR SITE
Adding the social media
badges to your website
encourages visitors to
follow you.
Add the Share, ‘Like’,
Tweet and +1 buttons
to encourage visitors to
share.
88. TAKEAWAYS
We are all now media companies and
need to think like journalists
We need to dedicate resources to
creating visuals and collecting stories
We need to know each channel and
what works best
Visuals with stories that elicit calls to
action works best
1.
2.
3.
4.
89. • Set up on 6 social channels
• 3 Facebook apps plus branding
• 1 post per day across 3 social channels
• Social reporting and support
• Verification for local directories
• Reputation management dashboard with reporting/alerts