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Old Dominion University ,[object Object],Internet Marketing Class: ,[object Object],Leveraging Social Media Marketing,[object Object],Erica Campbell,[object Object],Director of Marketing,[object Object],For Rent Media Solutions,[object Object]
Agenda,[object Object],Did you know?,[object Object],Benefits of social media,[object Object],How ForRent.com is using social media,[object Object],Examples of brands using social media,[object Object],Tips & advice,[object Object]
 Did you know?,[object Object]
Over 50% of the world’s population               is under 30 years old,[object Object],Source: US Census Bureau,[object Object]
96% of Millennials have joined a social networking site,[object Object],Source: Mr. Youth and RepNation Media (April 2008),[object Object]
Average family phone call today,[object Object]
50 million tweets per day — that's an average of 600 tweets per second,[object Object],Source: Twitter Blog,[object Object]
YouTube is the second largest search engine,[object Object]
99% of companies use social media for recruitment ,[object Object],Source: Survey by OSCAR, talential, squeaker.net usage,[object Object]
If Facebook were a country, it would be the 3rd largest country in the world ,[object Object],(behind China and India) ,[object Object]
Russia has a population of 142M. That’s not even half of Facebook’s user base,[object Object],Facebook has more users than there are people in the U.S. ,[object Object],Source: Facebook,[object Object]
4 billion+ photos hosted & 4.8 million things were geotagged this month,[object Object],Source: Flickr,[object Object]
People who use mobile devices are 50% more active on social sites,[object Object],4 mobile phones were sold for every,[object Object],PC sold in 2009,[object Object]
25% of search results for the world’s Top 20 largest brands are linked to user-generated content,[object Object],Source:: MarketingVox and Nielsen BuzzMetrics,[object Object]
  Social media marketing spend will reach $3.1b in 2014,[object Object],Source: Forrester Research,[object Object]
ODU Internet Marketing Class: Leveraging Social Media Marketing
Social Media.,[object Object],	It’s engagement. It’s brand awareness. It’s public relations. It’s listening. It’s loyalty-building. It’s responding. It’s customer service. It’s not always easy. It’s not about     a campaign. It’s about a conversation.,[object Object],			…& it’s NOT always about revenue.,[object Object]
Benefits of ,[object Object],Social Media,[object Object]
Improve Branding & Establish the Brand of YOU,[object Object],Increase Traffic & Boost SEO,[object Object],Discover the Influencers,[object Object],Build Loyal Advocates,[object Object],Encourage Referrals ,[object Object],Manage your Online Reputation,[object Object],Provide Customer Service & Gain Feedback,[object Object],Create Buzz,[object Object],Benefits of Social Media,[object Object]
Recommendations Build Trust,[object Object],Nearly one-fourth of U.S. adults say they have posted comments or reviews online about the products or services they buy.1,[object Object],91% say consumer reviews are the #1 aid to buying decisions2,[object Object],87% trust a friend’s recommendation over critic's review3,[object Object],Online social network users were 3X more likely to trust their peer’s opinionsover advertising when making purchase decisions 4,[object Object],By 2020, 84% of marketers agree that building customer trust will become marketing’s primary objective5,[object Object],Source: 1 Pew Research Center, 2 JC Williams Group, 3 Marketing Sherpa, 4 Jupiter Research, 5 1 to 1 Media,[object Object]
How ForRent.com is Using Social Media,[object Object]
Our Products,[object Object]
ODU Internet Marketing Class: Leveraging Social Media Marketing
Pet Pads Unleashed,[object Object],Results:,[object Object],560 photos submitted, 2,500+ votes, 300+ new Facebook Fans, 17,000+ pageviews and 2,700 photo views, and 17,000+ photo views on Flickr,[object Object]
Facebook “Like” Contest,[object Object],1,000+ New “Likes”,[object Object]
Homes.com Ugly Sweater Contest,[object Object]
Online Video,[object Object],[object Object]
 Nearly 45,000   channel views
 Nearly 90 playlists
100 videos with annotation players ,[object Object]
YouTube Search,[object Object]
Video: Integrated into SERP’s,[object Object]
Examples of Brands Using Social Media,[object Object]
Foster retention and engagement among current fans, resulting in brand loyalty.,[object Object],Fan Acquisition,[object Object]
Drive “Likes" & Awareness,[object Object]
Drive “Likes" & Awareness,[object Object]
ODU Internet Marketing Class: Leveraging Social Media Marketing
Keep your conversation going by delivering eye-popping content and engaging applications directly to fans' news feeds.,[object Object],Engagement,[object Object]
Dynamic Rich Media,[object Object]
Mix Media,[object Object]
Foursquare: Location-Based-Marketing,[object Object],This “check-in” notification can also be cross promoted on Facebook and Twitter.,[object Object]
Engaging Outdoor,[object Object]
Events,[object Object]
Photos & Video,[object Object]
Marketplace on Facebook,[object Object]
Give users the chance ,[object Object],to weigh in & provide insight.,[object Object],Market Research,[object Object]
Polls, Surveys & Quizzes,[object Object]
Twitter Search,[object Object]
LinkedIn for Prospecting,[object Object]
Enable users to opt-in to receive your marketing offers directly from your Facebook Page & reward users for taking actions.,[object Object],Drive Sales,[object Object]
Specials, Coupons & Offers,[object Object]
Reward Programs,[object Object],=,[object Object]
Email & Mobile Sign Up,[object Object]
Increase Event Participation,[object Object]
Engage with users using social media,[object Object], to recruit and source talent.,[object Object],Recruiting & Hiring,[object Object]
Recruiting & Hiring,[object Object]
 Tips & Advice,[object Object]
Stay abreast marketing & technology trends,[object Object],Create & manage a personal LinkedIn account ,[object Object],Join professional social networking groups ,[object Object],Attend local marketing networking events,[object Object],Keep your resume updated ,[object Object],Use Facebook privacy settings,[object Object],Subscribe to marketing newsletters & blogs,[object Object],Include your technology & social media consumption habits on your resume ,[object Object],Tips & Advice,[object Object]
Stay Connected with Trends ,[object Object],http://mashable.com/,[object Object],http://www.socialmediatoday.com/,[object Object],http://www.techcrunch.com/,[object Object],http://technorati.com/,[object Object],http://www.hubspot.com/,[object Object],http://www.delicious.com/,[object Object],http://digg.com/news,[object Object],http://www.stumbleupon.com/,[object Object],http://www.reddit.com/,[object Object],http://slashdot.org/,[object Object],http://www.propeller.com/,[object Object],http://www.killerstartups.com/,[object Object]
Join the HRAMA,[object Object],www.hrama.org,[object Object],http://www.facebook.com/HamptonRoadsAMA,[object Object]
ODU Internet Marketing Class: Leveraging Social Media Marketing
Follow Me,[object Object],slideshare.net/ericacampbell,[object Object],@ericacampbell,[object Object],linkedin.com/in/ericawcampbell,[object Object],facebook/ericawcampbell,[object Object],blog.forrent.com,[object Object]

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ODU Internet Marketing Class: Leveraging Social Media Marketing

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Hinweis der Redaktion

  1. Mobile media is quickly becoming essential to thetechnologically advanced marketing plan.• Smartphone users are driving growth in browser andapplicationsBrowser and app growth are up Social Networking: Fastest-growing category accessedvia browser-150 million users access Facebook thru their mobile phone
  2. Recommendations build trust and influence purchase decisions.
  3. Objective: The 2010 consumer promotion was designed to entertain, engage & drive repeat visits with the intention of ultimately increasing brand awareness, preference and consideration. Concept: The ForRent.com “Pet Pads Unleashed” Photo Contest encourages apartment renters to submit a photo of how their pet lives the apartment life for a chance to win $1,500. Three Finalists will take home a $400 gift card to a local pet store. 560photos submitted and 2,500+ votes300+ new Facebook Fans and 14,000+ pageviews and 2,700photo views16,000+ photo views on Flickr
  4. Eblast Launched 12.21.10 at 2:19 pm: The eblast was a success generating 300 additional Facebook “Likes” (fans) in one day.New “Likes” (Fans): 1,040Comments: 45Walls Posts: 20Total Interactions: 273Facebook “Likes” (Content): 208Pageviews: 5,170Unique Pageviews: 1,630Photo Views: 521
  5. Create a hashtag for people to follow the conversation during the event & set up a Twitter fountain
  6. The combination of geolocation and social networks is also a huge avenue for Starbucks and the company was one of the first major brands to broker a deal with popular location-based social network Foursquare. Foursquare mayors of retail stores special ‘Barista’ badges that would come with discounts on drinks and food.
  7. Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands
  8. Let me show you how big brands are using integrated new media techniques and tools that we just covered to build strong brands