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@adammonago#ERE16
Data Driven Digital
Strategies for Recruitment
Marketing
ERE Media Spring 2016 Conference
www.adammonago...
@adammonago#ERE16 2Image Credit: Dustin Lee
Recruiters as Marketers
@adammonago#ERE16
DISCOVER & LEARN
3
Online
INTEREST
COMPARE & CONSIDER
COMMIT
Reimagining the Marketing Funnel
Fans of Our
Culture
PASSIVE
(Website, Blogs, Social Media)
4
COMMIT
(Recent Hires & Non-Accepted
Offers)
Many
Questions No...
@adammonago#ERE16 5
Will the company
support my local
community causes?
Do I know anyone
who works there?
What is it like ...
@adammonago#ERE16 6
Identify Earlier
Provide
Opportunities to
Opt-In
Content Designed
to “Activate”
Career paths for
busin...
7
Diving In
Photo Credit: Anna Popović
@adammonago#ERE16 8
Qualitative
Enrich The Experience
Quantitative
Determine Where to
Have Maximum Impact
Data, Applied
@adammonago#ERE16 9
Activate the Passive
10
COMPARE & CONSIDER
COMMIT
Ask the Hard Questions Early
11
Content
Strategy for
Candidate
Journeys
Photo Credit: UNCG Research, 2014
@adammonago#ERE16
Empathy Mapping
Thinking and Feeling
Seeing
Hearing
Pains and Gains
12
@adammonago#ERE16 13
Recruiters and
Talent Sourcers Marketer
Head of
OperationsSocial Media
Strategist
• Everyone puts the...
@adammonago#ERE16
Bringing it All Together
The questions we want to help
them answer
The experience we want them to
have
T...
@adammonago#ERE16 15
Communicating With Video
@adammonago#ERE16 16
Curate Create Customize
The 3 C’s of Content Strategy
Adam Monago
adammonago.com
@adammonago
Husband, daddy, musician, yogi, gardener, foodie,
politico, and dog lover
20 Years:...
@adammonago#ERE16
Thank You
ADAMMONAGO
www.adammonago.com
www.linkedin.com/in/adammonago
@adammonago
www.adammonago.com
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Data-Driven Digital Strategies for Recruitment Marketing-Monago

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Data-Driven Digital Strategies for Recruitment Marketing-Monago

  1. 1. @adammonago#ERE16 Data Driven Digital Strategies for Recruitment Marketing ERE Media Spring 2016 Conference www.adammonago.com ADAMMONAGO
  2. 2. @adammonago#ERE16 2Image Credit: Dustin Lee Recruiters as Marketers
  3. 3. @adammonago#ERE16 DISCOVER & LEARN 3 Online INTEREST COMPARE & CONSIDER COMMIT Reimagining the Marketing Funnel
  4. 4. Fans of Our Culture PASSIVE (Website, Blogs, Social Media) 4 COMMIT (Recent Hires & Non-Accepted Offers) Many Questions Not Answered Until Late in Interview Process Most Successful Candidates & Late Stage Fails
  5. 5. @adammonago#ERE16 5 Will the company support my local community causes? Do I know anyone who works there? What is it like to be a designer on one of their teams? What are the people I’ll work with actually like? What does total compensation look like? What do the employees think about working there? Data Is All Around Us
  6. 6. @adammonago#ERE16 6 Identify Earlier Provide Opportunities to Opt-In Content Designed to “Activate” Career paths for business facing roles Total compensation Stories about impact for non- developers Answer Key Questions Before Interviews Address the Frequently Unasked Questions (FUQ’s) Passive Candidates Active Candidates Content Strategy Our Hypotheses
  7. 7. 7 Diving In Photo Credit: Anna Popović
  8. 8. @adammonago#ERE16 8 Qualitative Enrich The Experience Quantitative Determine Where to Have Maximum Impact Data, Applied
  9. 9. @adammonago#ERE16 9 Activate the Passive
  10. 10. 10 COMPARE & CONSIDER COMMIT Ask the Hard Questions Early
  11. 11. 11 Content Strategy for Candidate Journeys Photo Credit: UNCG Research, 2014
  12. 12. @adammonago#ERE16 Empathy Mapping Thinking and Feeling Seeing Hearing Pains and Gains 12
  13. 13. @adammonago#ERE16 13 Recruiters and Talent Sourcers Marketer Head of OperationsSocial Media Strategist • Everyone puts themselves in the position of the candidate • Generate lots of ideas (divergent thinking) • Narrow down and prioritize options (convergent thinking) • Iterative and Incremental Content Strategist Build Your Map With A Cross-Functional Team
  14. 14. @adammonago#ERE16 Bringing it All Together The questions we want to help them answer The experience we want them to have The content we need to deliver the experience 14 DISCOVER & LEARN COMPARE & CONSIDER INTEREST COMMIT
  15. 15. @adammonago#ERE16 15 Communicating With Video
  16. 16. @adammonago#ERE16 16 Curate Create Customize The 3 C’s of Content Strategy
  17. 17. Adam Monago adammonago.com @adammonago Husband, daddy, musician, yogi, gardener, foodie, politico, and dog lover 20 Years: I/T, Consulting, Software Product Management, Sales and Marketing/Digital Passionate about #analytics, #martech, #seo, #contentstrategy and #design Writing and public speaking on digital strategy and content marketing 17@adammonago#ERE16 About me
  18. 18. @adammonago#ERE16 Thank You ADAMMONAGO www.adammonago.com www.linkedin.com/in/adammonago @adammonago www.adammonago.com

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