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Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science

Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science

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Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science

  1. 1. 10+ years of Edu.Tech. & Published 4 book Representing Gamfed Turkey Lecturing Gamification at Bahçeşehir & Bilgi University / Istanbul Organizing Gamification Meetup & Gamification Hackathon Keynote Speaking & Gamification Design Consulting C* ‘’Gamification works because of science‘’
  2. 2. Most gamify ice-cream experience (only at onboarding thankfully!)
  3. 3. Phillip Toledano #PhilipToledano
  4. 4. Phillip Toledano
  5. 5. Phillip Toledano
  6. 6. Work Play
  7. 7. “Play is a volunteer work, work is a mandatory play.” Daniel PINK / TED Global 2009
  8. 8. Game Thinking Game Flow ( Mihaly Csikszentmihalyi ) Game Desing / Game Thinking Game Theory Autonomy (Persona) Mastery - (Phases) Purpose – (Heroes Journey) GAMIFICATION SECRET SOUSE *Dan Pink / Drive
  9. 9. is start with HUMAN!
  10. 10. 1 - P L AY E R P E R S O N A “Who is the target player and what is their emotions.”
  11. 11. Proto Persona / Player Persona *Stakeholder’s ideas *Max. 3 persona. *Real Players *Researchs like interview,poll,netnografi vs.
  12. 12. Gamification Persona 3 1 2
  13. 13. PERSONA When you last time have a recognition and how? Which reward you like most at company without money? Do you like to charity and which company? 3 1 2
  14. 14. When you last time have a recognition and how? Which reward you like most at company without money? Do you like to charity and which company?
  15. 15. "I think gamification is probably more like 75% psychology and 25% technology.’’ — Gabe Zichermann Gamification.co
  16. 16. 2 - P H A S E S “How the game starts and how it will end.”
  17. 17. Davr Ödül Tetikl Davr Ödül Tetik Davr Ödül Tetik Ready to be first seller of your team? Lets make this Frida y Your best Friday! Ready to share tips? Player’s Journey / Oyuncunun Yolculuğu *Amy Jo Kim - GameThinking.io How can i play ? What is it for m e …..
  18. 18. O Liman Kurgusu S Dönemlik Kurgu E Oyun Sonu D Farkındalık Discovery Onboarding Habit Building End Game
  19. 19. code, password?
  20. 20. invitation,reward?
  21. 21. DRAGON BOAT
  22. 22. “Limitation of your Gamification Design is should be your imagination, not your technology.” — Niels van der Linden Gamfed Co-Founder
  23. 23. 3 - J O U R N E Y “Why am i playing this and what is it for me? “
  24. 24. Leaderboard : By time By friends By org.charts By effort league
  25. 25. Daily Quiz : when,how many,who will add? Related to job? - How many socks your store sold yesterday? Related to company? - What is CEO’s daughter’s name? Guiness World Records? - What age of oldest person age? General Cultere? -When Turkey founded and with whom? -1923 Mustafa Kemal Atatürk.
  26. 26. WIREFRAME - ÖDÜL KATALOĞU Rewards : Extrinsic: Budget,stock? Intrinsic : Zoom with CEO? Shareable: Mentor session with 3 friends Charity: Food for animals,trees,child? Surprise: Check your email for reward
  27. 27. Game Dashboard :
  28. 28. Farmville VP Bill Mooney «know the user design»
  29. 29. Ian Bogost / Columbia University
  30. 30. * bogost.com
  31. 31. Gabe Zichermann’s SAPS Rewarding Model : Intrinsic Motivation Cost
  32. 32. GAME OVER oyunlastirm a ercanaltug ‘’Gamification works because of science‘’ C*

    Als Erste(r) kommentieren

  • MBbgln

    Feb. 23, 2021
  • SenemAksakal

    Feb. 23, 2021

Gamicon 2021 Ercan Altuğ Yılmaz - Gamification Works Because of Science

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