3. Why TEAM?
• Today, telecom networks are wall-guarded
• It is extremely difficult for an enterprise to get access to
use Telecom Services like SMS, Voice, USSD, MMS, Wap,
etc.
• Services include (tele)voting, advertising, information on
demand, information push, notifications, location
tracking, billing, etc.
• Application integration like Sales force automation, Fleet
management, CRM, Stock inventory management, Bill
payment, etc.
4. Why TEAM?
Well…….what can I do with…….
Service
Interactivity
Too Many
Services
Increasing
Increasing
Demand
OpEx
Access
Complex
Telecom
Control
Real time
Protocols Info
Delivery
IoD
Services Statistics
Too Many
Content & Reports
Providers Too Many
Access
Time to
Points
Market
Growing
Competition Service
Integrity of
Availability
Service
5. Why TEAM?
• TEAM – Telecom Enhanced Application Manager
• Solution enables operators to provide access to their
telecom services, to enterprises
• Solution enables service aggregators or enterprises to
launch their services via telecom channels
6. Advantages To Operators/Service
Aggregator
• Provide hassle free telco accesses to enterprises
• Enable service/platform consolidation – reduce Op-ex
• Implement security at a central point
• Implement service access and control at a central point
• Implement service integration at a central point – avoid
cascading integration effect
• Improve customer satisfaction
• Maintain QoS
• Generate additional revenue
7. Advantages To Enterprises
• Get faster telecom access to deploy their services
• Bridge the Gap between ERP and Reach
• Avoid complex, time consuming and expensive telecom
protocol level development
• Avoid expensive connectivity/infrastructure requirement
– minimize CapEx/OpEx
• Get a complete solution with telco grade stability, security,
cdrs, statistics, reports, alarms
• Create, manage, run services, themselves – security and
flexibility
• Make a service differentiator from their
competitors
• MNO Independent
8. Features - General
• Complete SMS/MMS/USSD based service deployment
• Webtop based GUI - supports all the major Web Browsers
• Module based application services
• Subscription services
• Message broadcaster – Bulk/push services
• Voting services – Interactive services
• Information on Demand (IoD) – Pull services
• External application integration
• Enterprise application integration – e.g. Sales force
automation
• Message inbox
9. Features - General
• Comprehensive statistics/reports
• Support both prepaid and postpaid EAs
• Credit based system usage – credits can be purchased
online or by calling customer care
• Inbound message routing by short code and keywords
analysis
• Message routing to EA, Campaign or external applications.
EA can define their own routing
• External applications can be integrated with the system
over HTTP/JSon API
10. Features - General
• Controlled enterprise account management
• EA can add sub-EAs with various rights
• Service access blacklist/whitelist
• Campaigns scheduling
• Start immediately
• Schedule at a future date/time
• Stop at a specific date/time
• Run the campaign only for specified number of hours
• Repeat the campaign daily/weekly/monthly
• Start campaign on content upload
• Start campaign by External API/SMS
11. Features – Why Webtop?
• Web based GUI is the ideal interface to enable remote
access and provide install free software
• Desktop is the most used interface by computer users –
hence Webtop
• Users know Start button, Desktop shortcuts and Menu
items, Windows, Drag n Drop, Point n Click, etc.
• Having multiple windows make it easy to run things in
parallel
• View multiple campaign statistics
• Access different part of the system, campaign, etc. in
the same GUI as separate Windows
• Lesser user training requirement to the GUI
13. Features – Campaign Scheduling
• Start immediately
• Schedule at a future date/time
• Stop at a specific date/time
• Run the campaign only for specified number of hours
• Repeat the campaign daily/weekly/monthly
• Start campaign on content upload
• Start campaign by External API/SMS
14. Features – Content Publishing
• Direct publish via WebTop/SMS/Wap
• Content push through External API
• Content pull from External URL
• Time schedule based content pull
• Pull/push content through SMS from another service
• Pull/push content through file upload
15. Features – Billing Support
• Daily/Weekly/Monthly subscription
• Pay per service/access
• Prepaid direct debit over
Camel/Diameter/SMPP+/API/etc.
• Postpaid billing mediator integration
• MO and/or MT based charging
• Charge based on Service Code
• Service bundling
• Parent account charging
• Free services
16. Features – Account Management
• Template based account roles
• Access control list (ACL)
• Tier based user accounts
• Content sharing between accounts
17. Features – Number List Management
• Create multiple source/destination number lists to re-use
when creating campaigns
• Share numbers lists with different users in a system
• Upload/delete numbers individually or by text files
18. Features – Campaign Management
• Easy to create campaigns
• Facility to run multiple campaigns simultaneously
19. Features – Statistics
• Support daily, monthly, yearly statistics
• Statistics at system, account, campaign levels
• Service subscription statistics
• Number of subscribers
• New subscribers
• Un-subscribers
• New un-subscribers
• Active subscribers
• Statistics access restriction – admin, service owner,
sub-accounts
24. Features – Integration Points
• SMSC – over SMPP
• MMSC (MM3 or MM7)
• IVR/Video – VXML/HTTP based API
• USSD – over SMPP/HTTP
• Charging – CAMEL, SMPP+, Diameter, CG API
• Social network integration – Twitter, Facebook
• Advertising – HTTP/JSon API
• Enterprise backend systems – HTTP/JSon
• Automated content retrieval (Web, RSS, XML, DB)
• Excel, CSV, Text based content upload
for timely, sequential, random delivery
• CDR – FTP/SFTP
25. Market Opportunity
• Currently, the services are done by per service-per
application basis
• Operators seek consolidation due to escalating op-ex,
increasing demand for services, increasing number of
services and content providers
• Competition is growing and time-to-market is critical
• ARPU is decreasing, hence need to find alternative
revenue sources and optimal op-ex point
• Enable enterprise access easier
controllable and secure
26. Development Roadmap (1/2)
• Phase 1 (Ready): SMS Enhanced services
• Phase 2 (Q3 2011): USSD and CBC
• Phase 3 (Q4 2011): MMS and WAP
28. Phase 2: USSD & CBC Integration
• Service integration as
• USSD push
• CBC broadcast
• Through SMPP/HTTP API for USSD & CBC nodes
• Service request acceptance & registration handling via
USSD requests
• Configurable service delivery interface
• SMS
• USSD
• CBC
• Service & content based charging integration
• USSD
• CBC
• Promotion engine:
• Criteria based USSD/CBC push
29. Phase 3: MMS & WAP Integration
• Bring picture in services
• MMS album, MMS2TV, MMS2WEB applications and
other services
• Bundled service capability (E.g. bundle News via SMS &
MMS together).
• Multi language support using Unicode to picture message
translation
• Sinhala & Tamil message delivery as images even on
phone with no UNICODE support
• Promotion engine:
• Criteria based MMS push
30. Phase 3: MMS & WAP Integration
• WAP Delivery Channel Integration
• With service discovery
• WAP (portal) and Web (Portal)
• Promotion engine:
• Criteria based WAP push (OTA)
31. Contact for more Information
eranga.udesh@gmail.com
Mobile: (94) 71 1148555
