Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
What happened to
Social Media in 2015?
79 updates in 3 key areas
1: Search
• Facebook make friends’ posts searchable
• Pinterest introduced a visual search tool and
improve search localis...
2: Video
• Facebook introduced 360 degree video,
a dedicated video tab and new page
insights for video and live streaming
...
3: Notifications
• LinkedIn announced they’re
working on a platform to
control notifications
• Facebook released Notify to...
Announcements by network
Announcements timeline
Facebook updates
• Early focus on commerce
- Improved post types in “for sale” groups, updates
when products are sold
- Se...
Facebook updates
• Live streaming
- Initially for public figures
- Broadening base for live events
- Gradual roll out to e...
Facebook updates
• Publishing
- Updated “Notes” feature
- “Instant Articles” for brands
- Publishers monetise articles wit...
Twitter updates
• Increasing engagement
- “While you were away” feature
- “Highlights”
- Event targeting
- Twitter for Win...
Pinterest updates
• Focus on search
- Appearance of recent searches
- Colourful trending topics (US)
- Autocomplete functi...
Instagram updates
• 400 million users, more than 75% outside the US!
• Advertising improvement
- New carousel ad format
- ...
LinkedIn updates
• Publishing
- LinkedIn Elevate, a paid for tool curating employee content
- Improved design of “Pulse” a...
Google+ updates
• Redesign
- Redesigned mobile experience, Android facelift and all apps
and website
• Collections
- Direc...
2016 onwards
Expect more moves to monetise via social commerce
solutions and increased potential for harnessing social
con...
Connect with us
equimedia.co.uk
Nächste SlideShare
Wird geladen in …5
×

Social Media in 2015

391 Aufrufe

Veröffentlicht am

A look over at the past year of social platform updates, and what they might mean for the future of social media.

Source: What happened to Social in 2015 via Sixth Sense, http://www.sixthsensesocial.co.uk/blog/2015/what-happened-to-social-in-2015/

Veröffentlicht in: Soziale Medien
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Social Media in 2015

  1. 1. What happened to Social Media in 2015?
  2. 2. 79 updates in 3 key areas
  3. 3. 1: Search • Facebook make friends’ posts searchable • Pinterest introduced a visual search tool and improve search localisation • Instagram revamped search and explore sections • Twitter partnered with Google for tweets to appear in search results • Google+ improved searchability with their new Collections feature
  4. 4. 2: Video • Facebook introduced 360 degree video, a dedicated video tab and new page insights for video and live streaming • Twitter introduced autoplay for videos • Instagram released an app for creating time-shifting video (Boomerang)
  5. 5. 3: Notifications • LinkedIn announced they’re working on a platform to control notifications • Facebook released Notify to control phone notifications
  6. 6. Announcements by network
  7. 7. Announcements timeline
  8. 8. Facebook updates • Early focus on commerce - Improved post types in “for sale” groups, updates when products are sold - Sending money to friends via Messenger - “Shop now” call to action - “Shop” tab testing in US - Tools for non-profits (donate buttons, fundraising pages) • Preparing for Virtual Reality - Acquisition of Oculus Rift (VR headset) - See different viewing angles / perspectives in video - More immersive than 3D
  9. 9. Facebook updates • Live streaming - Initially for public figures - Broadening base for live events - Gradual roll out to everyone • Connecting the unconnected - Facebook “Lite” for people with slow mobile networks or costly data plans - Testing unmanned aircraft to “beam connectivity” and laser communications technology - Potential future of Facebook drones in the sky
  10. 10. Facebook updates • Publishing - Updated “Notes” feature - “Instant Articles” for brands - Publishers monetise articles with own ads (revenue retained) • Testing - “Hello” app (who’s calling) - “Reactions” emoticons - Improved mobile profiles • Artificial Intelligence - “Memory Networks” - Image recognition and predictive learning
  11. 11. Twitter updates • Increasing engagement - “While you were away” feature - “Highlights” - Event targeting - Twitter for Windows with “Live Tiles” - Direct message character count removal - Twitter polls • Interaction updates - Removal of share counters on websites - Move from “Favourite” to “Like” - “Twitter Moments” for publishers to curate tweets
  12. 12. Pinterest updates • Focus on search - Appearance of recent searches - Colourful trending topics (US) - Autocomplete function - Location tagged for improved local searches - Visual search tool • Buyable pins - Rolled out to US pinners on iOS devices, Android to follow • Other updates - Improvements in filter sorting, iPhone “3D touch” capabilities and login interfaces with other apps
  13. 13. Instagram updates • 400 million users, more than 75% outside the US! • Advertising improvement - New carousel ad format - Integrated with Facebook’s advertising ecosystem (with advanced targeting and post call to actions) - Partner program • Platform updates - Image adjustment tools - Upload square, portrait or landscape images - Threaded messages on Instagram Direct - Boomerang app for quirky use of photos
  14. 14. LinkedIn updates • Publishing - LinkedIn Elevate, a paid for tool curating employee content - Improved design of “Pulse” and integration with “Newsle” - Broader language support, Portuguese being the first • Messaging - Reduction in emails with “Air Traffic Controller” platform - New messaging experience, allowing a personal touch • Other updates - “LinkedIn Lookup” app for colleagues - Slideshare “clipping” - Cortana integration - Entirely rebuilt LinkedIn app for improved design experience
  15. 15. Google+ updates • Redesign - Redesigned mobile experience, Android facelift and all apps and website • Collections - Direct clone of Pinterest boards - Searchable collections - Future iterative improvements
  16. 16. 2016 onwards Expect more moves to monetise via social commerce solutions and increased potential for harnessing social connections as a publishing audience. Watch out for: • A push for eCommerce • LinkedIn vs Facebook • Facebook vs Twitter
  17. 17. Connect with us equimedia.co.uk

×