How long have you been writing on your blog? or maybe you haven't even started. Are you writing to your audience? Join us to discuss planning, writing, and tracking your blog post results. Do you know how to make your posts better? Add SEO (Search Engine Optimization)? And then what do you do once you have added a post?

1. Effective Blogging and
Results Tracking

2. Where do I start?
Spend time planning…

3. 1. Planning

4. 1. Planning – Organize your blog posts
Week Month Year
Content Calendar

5. 1. Planning – Outline your audience
• What is their profile?
• What do they want?
• What jargon do they use?
• Where are they online?

6. 2. Create your Content

7. 2. Create Content
Topical Timely

8. 2. Create Content – Topical/Timely
• Choose a topic for written blog
post or video blog

9. 2. Create Content – Topical/Timely
• Use tools to pick timely topics:
• Google Alerts
• Google Trends
• USA Today
• People Magazine
• …

10. 3. Stuff your Content with APPEAL

11. 3. Stuff your Content with APPEAL
Amusement
Interest
Surprise
HappinessDelight
Pleasure
Joy
APPEAL through EMOTION

12. 3. Stuff your Content with APPEAL
APPEAL through LOGIC
• Dr. Spock (from Star Trek)
would write a well-researched
expository piece with
argument or position, facts,
data and expert opinion.

13. 3. Stuff your Content with APPEAL
APPEAL through REPUTATION
• Thought leadership, Outline
reputation, Authority
• Exceptional quality, relevance,
expert content, expert
promotion, verifiable
recognition, impressive SEO &
social community.

14. 4. Make it Interesting

15. 4. Make it Interesting – Filled with Specifics
SHOW don’t
TELL
“The apple was juicy.”
VS.
“As he bit into the red fruit,
juice shot into his eye and up his
nose.”

16. 4. Make it Interesting – Filled with Specifics
• Research!
• Use a Thesaurus!
• Eliminate extra words!!!!

17. 4. Make it Interesting – Filled with Specifics
• Tell an amazing story
• Share amazing statistics
• Teach a little known skill
• Testify to excellent stuff

18. 5. Add Some Spice - Images
• Free Image sites
• Stock photography
• Your own photography
• Clip art
• Video

19. 5. Add some Spice – Image sources - Free
Free Image Sources
• Pexels.com
• Pixabay.com
• Unsplash.com

20. 5. Add some Spice – Image sources - Paid
Paid Image Sources
• 123rf.com
• Istockphoto.com
• Shutterstock.com

21. 5. Add some Spice – Images - Tips
• Size your images properly
• 72 dpi for web
• Name your images properly
• Use dashes or underscores to
separate words
• Sue_Mayo_Smith.png
• Digital-marketing.jpg
• Free tool – for resizing
• Irfanview.com

22. 6. Stay Positive

23. 6. Stay Positive
• Don’t add to the
world of
complainers

24. 7. Take Results and Modify

25. 7. Take results and modify
• Your title
• Time of day you launch your
blog post
• Day of the week you launch
your blog post
• People reached with your post
on social media

26. Google Analytics – 12 Month Comparison
Client1

27. Google Analytics – 6 Month Comparison
Client2

28. QUESTIONS?

29. equaTEK provides
• equaTEK Unviersity
• Monthly University Seminars –
1st Thursday at 7:30
• Monthly eNewsletters
• Blog Posts on our website
• equaTEK Services
• Digital Marketing services
• Custom Software Development
• Website Development
• eCommerce Development
equaTEK Interactive, Inc.
www.equatek.com
585-485-0780