SlideShare a Scribd company logo
1 of 19
Crises - what Crises?  2009 –  A huge  Opportunity for  Marketing Talents Regina Mehler Director Marketing  Central-/Eastern Europe, Middle East, Africa EPWN Amsterdam, 22 nd  of January, 2009
My profile – Regina Mehler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crises – what Crises? ,[object Object],[object Object]
Crises – what Crises? ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Innovations Think across boarders
Marketing Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Innovations 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Innovations 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations in  e-Marketing Web 2.0
Eos Internal Campaign Desktop Widget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rebranded Website Target Group Profiles
New Website
Go to market Models Best practice example: Russia
Project: 1 st  CRM Congress Russia – for Siebel ,[object Object],[object Object],[object Object]
Innovations  on  C-Level Relationships - Executive Marketing -> the masterpiece of marketing excellence
CIO International Technology Tour 2005 4th of November 2004
Barack Obama – a marketing Role Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Be outstanding by  thinking  different and acting  unexpectatly” Regina Mehler rm [email_address] +49 172 8280 200

More Related Content

What's hot

What's hot (20)

#MDnATO | Modus Operandi of Marketing
#MDnATO | Modus Operandi of Marketing#MDnATO | Modus Operandi of Marketing
#MDnATO | Modus Operandi of Marketing
 
Michael Carney CV
Michael Carney CVMichael Carney CV
Michael Carney CV
 
Marketing Automation and Demand Generation: A Framework for Analysis
Marketing Automation and Demand Generation: A Framework for AnalysisMarketing Automation and Demand Generation: A Framework for Analysis
Marketing Automation and Demand Generation: A Framework for Analysis
 
Delivering more effective marketing through the right technology
Delivering more effective marketing through the right technologyDelivering more effective marketing through the right technology
Delivering more effective marketing through the right technology
 
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent
 
2015 annualforumbrochure (2)
2015 annualforumbrochure (2)2015 annualforumbrochure (2)
2015 annualforumbrochure (2)
 
Sales and Marketing Expert
Sales and Marketing ExpertSales and Marketing Expert
Sales and Marketing Expert
 
Business model
Business modelBusiness model
Business model
 
Effective Sales and Business Development
Effective Sales and Business DevelopmentEffective Sales and Business Development
Effective Sales and Business Development
 
The phenomenal 360 degree marketing
The phenomenal 360 degree marketingThe phenomenal 360 degree marketing
The phenomenal 360 degree marketing
 
Integrated marketing communication structure, size & opportunities
Integrated marketing communication   structure, size & opportunitiesIntegrated marketing communication   structure, size & opportunities
Integrated marketing communication structure, size & opportunities
 
Mac McIntosh Inc.
Mac McIntosh Inc.Mac McIntosh Inc.
Mac McIntosh Inc.
 
Improving Tradeshow Roi Ii
Improving Tradeshow Roi IiImproving Tradeshow Roi Ii
Improving Tradeshow Roi Ii
 
The Ultimate Investor Pitch Deck Template
The Ultimate Investor Pitch Deck TemplateThe Ultimate Investor Pitch Deck Template
The Ultimate Investor Pitch Deck Template
 
Mcg Overview 4 2 10
Mcg Overview 4 2 10Mcg Overview 4 2 10
Mcg Overview 4 2 10
 
Building An Effective Marketing Communications Team
Building An Effective Marketing Communications TeamBuilding An Effective Marketing Communications Team
Building An Effective Marketing Communications Team
 
The role of design in driving the growth of tech in nigeria
The role of design in driving the growth of tech in nigeriaThe role of design in driving the growth of tech in nigeria
The role of design in driving the growth of tech in nigeria
 
RooM07
RooM07RooM07
RooM07
 
B2B StratPartners: Drive marketing and Grow Sales
B2B StratPartners: Drive marketing and Grow SalesB2B StratPartners: Drive marketing and Grow Sales
B2B StratPartners: Drive marketing and Grow Sales
 
Facebook's Business Model Strip FOR LEAN MARKETERS & CUSTOMER GROWTH ENGINEERS
Facebook's Business Model Strip FOR LEAN MARKETERS & CUSTOMER GROWTH ENGINEERSFacebook's Business Model Strip FOR LEAN MARKETERS & CUSTOMER GROWTH ENGINEERS
Facebook's Business Model Strip FOR LEAN MARKETERS & CUSTOMER GROWTH ENGINEERS
 

Viewers also liked (6)

erc genderequality presentation
erc genderequality presentationerc genderequality presentation
erc genderequality presentation
 
Introduction to Web 2.0
Introduction to Web 2.0Introduction to Web 2.0
Introduction to Web 2.0
 
Presentatie gulzigheid van bestuur 2011
Presentatie gulzigheid van bestuur 2011Presentatie gulzigheid van bestuur 2011
Presentatie gulzigheid van bestuur 2011
 
Organisational Savvy for Women
Organisational Savvy for WomenOrganisational Savvy for Women
Organisational Savvy for Women
 
Women in Science
Women in ScienceWomen in Science
Women in Science
 
The Presentation Come-Back Kid
The Presentation Come-Back KidThe Presentation Come-Back Kid
The Presentation Come-Back Kid
 

Similar to Crises What Crises?

Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMD
memonic
 
131108 mc solutions for insurance companies
131108   mc solutions for insurance companies131108   mc solutions for insurance companies
131108 mc solutions for insurance companies
Gabriele Viebach
 
Marketing Plan.docx
Marketing Plan.docxMarketing Plan.docx
Marketing Plan.docx
Zeeshan Ali
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
brzaaap
 
Making Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B ClientsMaking Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B Clients
Vivastream
 
Jose Mallabo on the future of PR
Jose Mallabo on the future of PRJose Mallabo on the future of PR
Jose Mallabo on the future of PR
Jose Mallabo
 

Similar to Crises What Crises? (20)

Memonic general presentation for IMD
Memonic general presentation for IMDMemonic general presentation for IMD
Memonic general presentation for IMD
 
Pippa & Jean - NOAH13 London
Pippa & Jean - NOAH13 LondonPippa & Jean - NOAH13 London
Pippa & Jean - NOAH13 London
 
Strategic Analysis of HubSpot, Inc.
Strategic Analysis of HubSpot, Inc.Strategic Analysis of HubSpot, Inc.
Strategic Analysis of HubSpot, Inc.
 
MPM-WhitePaper-GavrielShaw
MPM-WhitePaper-GavrielShawMPM-WhitePaper-GavrielShaw
MPM-WhitePaper-GavrielShaw
 
best digital marketing course in bangalore
best digital marketing course in bangalorebest digital marketing course in bangalore
best digital marketing course in bangalore
 
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
Entrepreneurship in Spain. The Lean Startup. Business Model Canvas.
 
131108 mc solutions for insurance companies
131108   mc solutions for insurance companies131108   mc solutions for insurance companies
131108 mc solutions for insurance companies
 
Leadership Case Studies from CMO Dana Todd
Leadership Case Studies from CMO Dana ToddLeadership Case Studies from CMO Dana Todd
Leadership Case Studies from CMO Dana Todd
 
Helene Gey Senior Director Marketing October09
Helene Gey Senior Director Marketing   October09Helene Gey Senior Director Marketing   October09
Helene Gey Senior Director Marketing October09
 
Marketing Plan.docx
Marketing Plan.docxMarketing Plan.docx
Marketing Plan.docx
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
 
Grape Agency Credentials
Grape Agency CredentialsGrape Agency Credentials
Grape Agency Credentials
 
Startup camp chalmers innovation 19 september 2014
Startup camp chalmers innovation 19 september 2014Startup camp chalmers innovation 19 september 2014
Startup camp chalmers innovation 19 september 2014
 
Making Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B ClientsMaking Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B Clients
 
Nelson Service Offering Jan09
Nelson Service Offering Jan09Nelson Service Offering Jan09
Nelson Service Offering Jan09
 
Jose Mallabo on the future of PR
Jose Mallabo on the future of PRJose Mallabo on the future of PR
Jose Mallabo on the future of PR
 
The Industrial Marketing Revolution
The Industrial Marketing RevolutionThe Industrial Marketing Revolution
The Industrial Marketing Revolution
 
Growth Hacking Workshop - Selfnation Case Study
Growth Hacking Workshop - Selfnation Case StudyGrowth Hacking Workshop - Selfnation Case Study
Growth Hacking Workshop - Selfnation Case Study
 
Dsd War
Dsd WarDsd War
Dsd War
 
Pocket Conference presentation
Pocket Conference presentationPocket Conference presentation
Pocket Conference presentation
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 

Crises What Crises?

Editor's Notes

  1. Innovations as the base for everything else. Only innovative marketing will help us in the higly competitive environment, only innovative marketing will lead to customer committment and loyality, only innovation will bring new customers for further growth in this ever changing market. To start it all off, part of the change management phase was an offsite workshop that helped to set free creative and innovative team spirit that led to 4 focused innovative campaigns to be delivered in November and to further support our awareness focus…
  2. Innovations as the base for everything else. Only innovative marketing will help us in the higly competitive environment, only innovative marketing will lead to customer committment and loyality, only innovation will bring new customers for further growth in this ever changing market. To start it all off, part of the change management phase was an offsite workshop that helped to set free creative and innovative team spirit that led to 4 focused innovative campaigns to be delivered in November and to further support our awareness focus…
  3. Aldi goes USA…..
  4. Could Barack Obama as Strategist be a Role model for Marketiers and General Managers?