I used slides 1-16 for global entrepreneurship. Reiterating the sroty of eightbar, entrepreneurial behaviour powered by social media, aswell as expliaining metaverses and how we can use 3d printer developments to help developing, under developed areas survive and flourish http://eightbar.co.uk/2008/11/18/inspired-by-the-social-entrepreneurs-3d-printing-for-the-world/ Delivered using a stage, rear projection and freedom tp move around with a hand mic avoiding the lecturn.

1. Metaverses and Leading the world
Ian Hughes/epredator
Metaverse Evangelist
IBM Innovate Quick CIO Office
© 2008 IBM Corporation

2. IBM Innovate Quick
Moving to a smarter planet
First, the world is becoming instrumented.
Imagine, if you can, a billion transistors for every human being. We're almost there. Sensors
are being embedded everywhere: in cars, appliances, cameras, roads, pipelines…even in
medicine and livestock.
Second, our world is becoming interconnected.
Soon, there will be two billion people on the Internet—but systems and objects can now
quot;speakquot; to each other, as well. Think of a trillion connected and intelligent things, and the
oceans of data they will produce.
Third, all of those instrumented and interconnected things are
becoming intelligent.
They are being linked to powerful new backend systems that can process all that data, and to
advanced analytics capable of turning it into real insight, in real time.
Metaverse and Virtual Worlds © 2008 IBM Corporation

3. IBM Innovate Quick
THIS IS ABOUT YOU
Metaverse and Virtual Worlds © 2008 IBM Corporation

4. IBM Innovate Quick
Light Reading
YOU can connect with anyone
Anyone can follow or help you
What do you need to get started?
Will you ever have enough money,
resources, power, influence to say now is
the time?
“Be Disruptive, be persistent, be patient. The
biggest obstacles are all human”
Dr Victoria Hale,
Founder of OneWorldHealth
Metaverse and Virtual Worlds © 2008 IBM Corporation

5. IBM Innovate Quick
Metaverses are about people
Usage of instant message, voip, social software,
external blogs, public speaking, press?
Metaverse and Virtual Worlds © 2008 IBM Corporation

6. IBM Innovate Quick
Metaverses are about user created content
Just like a wiki, blog, flickr,
mashups….
What do you do about those already?
Metaverse and Virtual Worlds © 2008 IBM Corporation

7. IBM Innovate Quick
Metaverses are about online persona
Just like all online systems
Select a username?
epredator potato
Reputation counts
Metaverse and Virtual Worlds © 2008 IBM Corporation

8. IBM Innovate Quick
Internal Metaverses
Second Life behind the firewall CIO IQ Metaverse
Opensimulator.org Activeworlds Forterra +sametime
Metaverse and Virtual Worlds © 2008 IBM Corporation

9. IBM Innovate Quick
Was Eightbar the right thing to do?
•Just get in world and start exploring
•Act as IBMers not as IBM
•Have a banner or flag to rally around (eightbar)
•Share, internally and externally, blog, flickr, youtube (eightbar.com)
•Treat every interaction and every person as important
http://www.eightbar.com
This is the spirit of Web 2.0
Web 2 is Web Do.
Has to be done with sense and responsibility balanced with personal risk and
exploration
Metaverse and Virtual Worlds © 2008 IBM Corporation

10. IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation

11. IBM Innovate Quick
What has this felt like – Minor Celebrity?
•Choosing to have one known persona across all places has challenges
•Can epredator have a day off?
•Social and Work interaction mix online, but good things happen.
•Become a target.
•Honestly sharing means…. sharing the good and the bad.
•Openness becomes a way of life but can scare some people/organizations.
•You have to consider the leadership you are offering and that may not match
with the organizational structure or existing politics.
•Being public and sharing in live environments relies on trusting serendipity.
•Keeping control of the ego is hard, but consuming as well as producing in
web2.0 seems to be the key. Don’t just broadcast.
Metaverse and Virtual Worlds © 2008 IBM Corporation

12. IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation

13. IBM Innovate Quick
Metaverse and Virtual Worlds © 2008 IBM Corporation

14. Beyond Space and Time
http://www.beyondspaceandtime.org

15. IBM Innovate Quick
What is next?
Real object from virtual assets
Local manufacture with 3d printers
Green Agenda?
Augmented Reality
Metaverse and Virtual Worlds © 2008 IBM Corporation

16. IBM Innovate Quick
YOU can make a smarter planet
This space intentionally left blank for your idea
Metaverse and Virtual Worlds © 2008 IBM Corporation

17. IBM Innovate Quick
Intraverses – Virtual Worlds inside the firewall
Benefit from the communication boost but in private
Allow for legal, HR, Patent discussions
IP ownership not an issue
Interfacing to internal systems and services - SOA
Metaverse and Virtual Worlds © 2008 IBM Corporation

18. IBM Innovate Quick
Chain Model of Needs
Expressiveness
Communication
Instrumentation
Retail Music Meeting
Metaverse and Virtual Worlds © 2008 IBM Corporation

19. IBM Innovate Quick
Chain Model of Needs
Expressiveness
Communication
Instrumentation
Systems Brands Education
Metaverse and Virtual Worlds © 2008 IBM Corporation

20. IBM Innovate Quick
The Virtual World Guidelines
Written by the community for the community
Guidelines NOT Rules
IBM’s experience made public
Treat it as a new country
Learn and observe the customs
Connect and talk with fellow (fill in own company here)
Act with integrity
It’s the internet, so beware and be broad minded
Metaverse and Virtual Worlds © 2008 IBM Corporation

21. IBM Innovate Quick
You want an ROI on internal communication?
 330,000 employees
3 telecons a week each
5 minutes dead time at the start of each call.
That’s 330000 x 15 minutes = 4950000 minutes of dead time PER WEEK!
You can check the maths its an average but we could be losing 9.4 years a
week into dead telephone beeping time.
Metaverse and Virtual Worlds © 2008 IBM Corporation

22. IBM Innovate Quick
More Applications
•Simulation
•Visualisation
•Business process modelling
•Workflow optimisation
•Rehearsal and roleplay
Metaverse and Virtual Worlds © 2008 IBM Corporation

23. Rehearsal Studio

24. IBM Innovate Quick
Metaverse examples – Wimbledon
Extending the real life experience
Both Data and staffed 12 hours a day
Metaverse and Virtual Worlds © 2008 IBM Corporation

25. IBM Innovate Quick
Metaverse examples - Wimbledon
The same IBM messages as in Real Life
Giving the same tour as customers get
Metaverse and Virtual Worlds © 2008 IBM Corporation

26. IBM Innovate Quick
Metaverse examples – Side effects
Understanding social networks visually through being there.
A visual circle of friends
Metaverse and Virtual Worlds © 2008 IBM Corporation

27. IBM Innovate Quick
Services Orientated Architecture -SOA
Interaction and Ideas
Enable people to virtually interact
and collaborate for dynamic
decision making
Information as a Service
Connect, enhance and deliver
in-context information across
diverse operating systems,
Process Automation
applications and legacy systems
Integrate and choreograph
through reusable services
business and system activities
into reusable process
components
Metaverse and Virtual Worlds © 2008 IBM Corporation

28. IBM Innovate Quick
As a touchpoint
 Easiest of the considerations in process terms
 Make sure the virtual world is treated as any other
staffed channel
 IBM business centre in Second Life – same people,
same processes as IBM.com
 Remember it is as much about people as providing
gadgets.
 Consider it a branch office or store, not an offline
website.
 It needs to be public and easy to get too.
Metaverse and Virtual Worlds © 2008 IBM Corporation

29. IBM Innovate Quick
Internal Communication
 Common mistake is to assume that virtual worlds are
a place to escape too.
 Often treated as a side project
 The virtual world platform has to be integrated into
the workflow of everyday business life
 Treat it as you treat email systems, instant
messaging, site services.
 A successful enterprise virtual world is wired into the
services of the enterprise.
 Use as and when needed, bring info in and push info
out
Metaverse and Virtual Worlds © 2008 IBM Corporation

30. IBM Innovate Quick
Virtual Worlds as the business
 As a service provider or tool vendor this is business as usual
 Use rigorous product development methods
 Use robust middleware
 Be as close to open source and open standards as possible
 Use what you sell
Metaverse and Virtual Worlds © 2008 IBM Corporation

31. IBM Innovate Quick
Visualizing what's already there
Physical Business Services
Data/Component Entities SOA view
http://www.elephanteaters.org Complete view
Metaverse and Virtual Worlds © 2008 IBM Corporation

32. IBM Innovate Quick
Not all Second Life?
Metaverse and Virtual Worlds © 2008 IBM Corporation