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Capital UniversityPRSSA
2010-2011 Agenda
The Firm
• Cardinal Health
– The Generation Rx Campaign
• Campaign to promote Prescription Drug Abuse
Awareness
• Requirements for Participation
– A formal strategic PR plan.
– Execution of plan during school year.
– Monthly informal status updates
– A formal campaign recap/summary.
Etiquette Dinner
• Open to Capital University Students
• Provides a tutorial on proper etiquette during
a professional lunch or dinner
• Will be held in the Spring of 2011
Professional Development
• Portfolio and Resumes Reviews
• Guest Speakers
• Discussions with Alumni
• Internship Updates

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Capital University PRSSA 2010

  • 2. The Firm • Cardinal Health – The Generation Rx Campaign • Campaign to promote Prescription Drug Abuse Awareness • Requirements for Participation – A formal strategic PR plan. – Execution of plan during school year. – Monthly informal status updates – A formal campaign recap/summary.
  • 3. Etiquette Dinner • Open to Capital University Students • Provides a tutorial on proper etiquette during a professional lunch or dinner • Will be held in the Spring of 2011
  • 4. Professional Development • Portfolio and Resumes Reviews • Guest Speakers • Discussions with Alumni • Internship Updates