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Online MediaMini-Boot Camp,[object Object]
Social media mini bootcamp slides
140 characters or less,[object Object],Why are you here?,[object Object]
Agenda,[object Object],Online philosophy,[object Object],Facebook,[object Object],Twitter,[object Object],Broadcast media,[object Object],Blogs and websites,[object Object],Google,[object Object],5 things you should do online now,[object Object]
ONLINE PHILOSOPHY,[object Object],Determine how much money and time you are willing to spend,[object Object],Pick a limited number of online outlets - strategy,[object Object],Establish your online personality,[object Object],What’s your mix? Personal, professional, institutional,[object Object],Decide what you want from social media,[object Object],Push information, listen, connect, learn, collaborate,[object Object],Determine your work flow,[object Object],Social media should be an integrated, natural outgrowth of your personality and work life.,[object Object],Safe Church and life online,[object Object],You can be online with limited commitment of time, money and energy. But it is a discipline.,[object Object]
My online philosophy,[object Object],Purpose of being online is to create and foster connections, relationships…to gain an audience for communicating with.,[object Object],Listen and learn about news, audience, happenings,[object Object],Push news into wider audience.,[object Object],Developing relationships for exchange of information,[object Object]
140 characters or less,[object Object],What is your online philosophy?,[object Object]
SOCIAL MEDIA,[object Object],Strengths: Huge, evolving, many users,[object Object],Weaknesses: Low control, little reliable privacy, can be confusing, time,[object Object],Strengths: Quick, short, easy, hip,[object Object],Weaknesses: High drop out rate, may be fleeting technology,[object Object]
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
BROADCAST MEDIA,[object Object]
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
OTHER ONLINE MEDIA,[object Object],Blogs,[object Object],Strengths: Generally free, flexible, can be personalized, interactive,[object Object],Weaknesses: Still limited capacity, need to know your way around the Internet a bit,[object Object],Websites,[object Object],Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive,[object Object],Weaknesses: Can become static, can be difficult to update, transferability, not interactive,[object Object]
Social media mini bootcamp slides
Social media mini bootcamp slides
Social media mini bootcamp slides
Google,[object Object],Gmail, Google Docs, Picasa, Google Calendar,[object Object],Strengths: Free, easy to use, shareable, embeddable, collaborative, works with mail programs,[object Object],Weaknesses: In the clouds, email has the gmail.com extension,[object Object],Google Apps,[object Object],Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs,[object Object],Weaknesses: In the clouds, confusing to set up,[object Object],Similar services abound, few are as pervasive,[object Object]
Social media mini bootcamp slides
5 things you should do online now…,[object Object],$20: Use a blogging platform – like Wordpress – to build a website or blog,[object Object],Buying a url will cost $10, redirecting your blog to the website will cost $20,[object Object],Free: Get a youtube account and start uploading videos ,[object Object],Free: Either get a gmail account or sign-up for Google Apps and use the free email, calendar, and photo sharing,[object Object],Free: Set up a Facebook Fan Page for your community,[object Object],$10: Buy a vanity url for your community,[object Object]
Social media mini bootcamp slides
Online Media Tips,[object Object],You cannot break the Internet – every mistake can be fixed,[object Object],Set up a personal email – keep your work email and personal email separate.,[object Object],Use an RSS reader.,[object Object],Comment on other writing – blogs, Tweets, status updates,[object Object],Purchase URLs – get to know GoDaddy well,[object Object],Choose a good profile pic and use it everywhere,[object Object],Don’t know how to do something? Google it. Google everything.,[object Object],Use a good browser, Google Chrome, Firefox. Get rid of Internet Explorer,[object Object],Consider getting a smart phone with a data plan.,[object Object],Consider getting a hand-held video camera, like a Flip,[object Object],Strategy, strategy, strategy,[object Object]
Stay in Touch,[object Object],Wendy Johnson,[object Object],wendy.j@episcopalmn.org,[object Object],612-870-3303,[object Object]

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