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- Channel 4
The direct eye contact connotes a sense of confidence but also
                            that of power and authority. Blunkett’s facial expression appears
                            neutral, suggesting he is private and discreet person, who gives    The only use of colour is
                            little away.                                                        that of a light blue, this
                                                                                                creates connotations of
In addition, Blunkett’s
                                                                                                peace, however, it also
eye has been edited
                                                                                                used to convey freedom.
blue which contrasts
                                                                                                As the documentary
with the black and white
                                                                                                contains tapes that provide
image; this is done to
                                                                                                a revealing and personal
suggest he is the
                                                                                                insight into Blunkett’s
beholder of great
                                                                                                experiences as a minister
knowledge and power.
                                                                                                over the years. The use of
 The image is unusual                                                                           blue maybe reflects a
 and striking, as only                                                                          sense of calm and
 one side of his face his                                                                       reflection, as now the
 displayed. This is                                                                             tapes have been released;
 purposefully done to                                                                           the minister himself can
 suggest he has a split                                                                         talk more candidly to a
 persona.                                                                                       viewing audience.displaying
                                                                                                However, by only
                                                                                                half his face this suggests
 Furthermore, it also                                                                           that he is only half a
 connotes themes of                                                                             person, whose reputation
 secrecy, suggesting                                                                            has been tarnished and
 maybe he possesses a       The image of Blunkett is presented in black and white, to reflect   damaged beyond repair.
 hidden agenda or holds     the serious nature of the documentary. Additionally these           Alternatively, it may also link
 inside knowledge that      colours may have been used to highlight how he is an important      with this idea that he has
 has not yet been           figure in society, who will be remembered for many years on as      been unable to rebuild
 shared with the public.    black and white photos are often intended to appear timeless        himself following this fall from
                            and classic.                                                        grace.
The phrase ‘Drama Queen’, is used in a humorous and
                           mocking tone as it contrasts with this image of her
                           crying, implying that the reasons for her tears are trivial and
                           unimportant.
                                                                                             However, she also
This image of the                                                                            appears lost in thought
Queen crying deviates                                                                        suggesting she is
from the typical                                                                             reflecting on the
portrayal of her in the                                                                      events that brought
media, as a happy and                                                                        her to this moment.
content individual.                                                                          Furthermore, the
Whilst it is a rare                                                                          image clearly fits with
photograph, it is used                                                                       the title and the theme
to convey that all great                                                                     of documentary, which
figures in society have                                                                      recalls the most
to endure a degree of                                                                        memorable days of
grief and sadness in                                                                         her reign.
order to become
successful and strong.                                                                       The channel 4 logo is
Also her facial                                                                              present on all these
expression appears                                                                           posters to remind viewers
pained and                                                                                   watch channel it is
sorrowful, suggesting                                                                        on, without actually
she is struggling to               The colour black is used to reflect the Queen’s           mentioning it anywhere in
come to terms with the             status and position in society, suggesting she is         the text. As channel four is
degree of                          dominant figure, who plays an important role.             well known institution, so
overwhelming                                                                                 many audiences will
sadness, which has                                                                           recognise their logo.
seeped into her life
This image is a modern twist on traditional paintings
                                                         Overall, the image appears to depict a
seen in earlier centuries. These paintings were often
                                                         decaying and broken Britain, showcasing
used to convey a generalized image of society. The
                                                         individuals that appear to have lost all
image is in black and white to reflect the serious and
                                                         their inhabitations through these seven
important message of the show, but also to make it
                                                         deadly sins.
appear old and dated.




         This negative representation of England is         Each of England’s ‘seven sins’, appears to
         further reinforced by another of the seven         be represented by individuals within the
         sins ‘binge drinking’, where a toddler in a        image. However, it does work largely on
         pram appears to be surrounded by adults            stereotypes. The most prominent figure in
         who appear carefree and unconcerned                the photo is a male, wearing a Burberry cap.
         over the welfare of the child. This also           The use of Burberry is intended and
         suggests that maybe it is ‘sins’ such as           significant as it a pattern often associated
         Binge drinking which have allowed us as            with ‘chavs’. In addition he is also holding a
         a society to lose our sense of care and            drink which appears to be spilling
         compassion.                                        everywhere, conveying a sense of
                                                            carelessness but also a general lack of
                                                            respect.
The child appears to
display an inquisitive                                                                     The image
and intrigued                                                                              adopts a
look, which matches                                                                        relatively clean
this idea of staying                                                                       and spacious
‘curious’.                                                                                 layout, this
Furthermore, childre                                                                       leaves audiences
n are known for                                                                            with a greater
developing a sense                                                                         sense of
of curiosity which                                                                         intrigue, as there
drives them to                                                                             are virtually no
explore new things.                                                                        clues as to what
In this case the child                                                                     else the
appears to be                                                                              documentary
opening the lid of a                                                                       might entail.
bin, in order to
discover what’s          Also the title ‘Meet The Foxes’, appears more personal and
inside.                  intimate as it implies these animals should be viewed with a
                         sense of care and love, rather than with hostility. This is
                         unusual as often foxes are considered to be dangerous
                         creatures, which should not to be approached.
                         Furthermore, the title implies that the foxes have almost
                         integrated into the community, by living alongside humans in an
                         urban environment as opposed to their natural habitat.

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Research Into TV Advert

  • 2. The direct eye contact connotes a sense of confidence but also that of power and authority. Blunkett’s facial expression appears neutral, suggesting he is private and discreet person, who gives The only use of colour is little away. that of a light blue, this creates connotations of In addition, Blunkett’s peace, however, it also eye has been edited used to convey freedom. blue which contrasts As the documentary with the black and white contains tapes that provide image; this is done to a revealing and personal suggest he is the insight into Blunkett’s beholder of great experiences as a minister knowledge and power. over the years. The use of The image is unusual blue maybe reflects a and striking, as only sense of calm and one side of his face his reflection, as now the displayed. This is tapes have been released; purposefully done to the minister himself can suggest he has a split talk more candidly to a persona. viewing audience.displaying However, by only half his face this suggests Furthermore, it also that he is only half a connotes themes of person, whose reputation secrecy, suggesting has been tarnished and maybe he possesses a The image of Blunkett is presented in black and white, to reflect damaged beyond repair. hidden agenda or holds the serious nature of the documentary. Additionally these Alternatively, it may also link inside knowledge that colours may have been used to highlight how he is an important with this idea that he has has not yet been figure in society, who will be remembered for many years on as been unable to rebuild shared with the public. black and white photos are often intended to appear timeless himself following this fall from and classic. grace.
  • 3. The phrase ‘Drama Queen’, is used in a humorous and mocking tone as it contrasts with this image of her crying, implying that the reasons for her tears are trivial and unimportant. However, she also This image of the appears lost in thought Queen crying deviates suggesting she is from the typical reflecting on the portrayal of her in the events that brought media, as a happy and her to this moment. content individual. Furthermore, the Whilst it is a rare image clearly fits with photograph, it is used the title and the theme to convey that all great of documentary, which figures in society have recalls the most to endure a degree of memorable days of grief and sadness in her reign. order to become successful and strong. The channel 4 logo is Also her facial present on all these expression appears posters to remind viewers pained and watch channel it is sorrowful, suggesting on, without actually she is struggling to The colour black is used to reflect the Queen’s mentioning it anywhere in come to terms with the status and position in society, suggesting she is the text. As channel four is degree of dominant figure, who plays an important role. well known institution, so overwhelming many audiences will sadness, which has recognise their logo. seeped into her life
  • 4. This image is a modern twist on traditional paintings Overall, the image appears to depict a seen in earlier centuries. These paintings were often decaying and broken Britain, showcasing used to convey a generalized image of society. The individuals that appear to have lost all image is in black and white to reflect the serious and their inhabitations through these seven important message of the show, but also to make it deadly sins. appear old and dated. This negative representation of England is Each of England’s ‘seven sins’, appears to further reinforced by another of the seven be represented by individuals within the sins ‘binge drinking’, where a toddler in a image. However, it does work largely on pram appears to be surrounded by adults stereotypes. The most prominent figure in who appear carefree and unconcerned the photo is a male, wearing a Burberry cap. over the welfare of the child. This also The use of Burberry is intended and suggests that maybe it is ‘sins’ such as significant as it a pattern often associated Binge drinking which have allowed us as with ‘chavs’. In addition he is also holding a a society to lose our sense of care and drink which appears to be spilling compassion. everywhere, conveying a sense of carelessness but also a general lack of respect.
  • 5. The child appears to display an inquisitive The image and intrigued adopts a look, which matches relatively clean this idea of staying and spacious ‘curious’. layout, this Furthermore, childre leaves audiences n are known for with a greater developing a sense sense of of curiosity which intrigue, as there drives them to are virtually no explore new things. clues as to what In this case the child else the appears to be documentary opening the lid of a might entail. bin, in order to discover what’s Also the title ‘Meet The Foxes’, appears more personal and inside. intimate as it implies these animals should be viewed with a sense of care and love, rather than with hostility. This is unusual as often foxes are considered to be dangerous creatures, which should not to be approached. Furthermore, the title implies that the foxes have almost integrated into the community, by living alongside humans in an urban environment as opposed to their natural habitat.