문의 : shawn@BLT.kr 엄정한 변리사

1. US Market Entry (Silicon Valley)
March, 2016
Altos Business Group
4340 Campus Dr. # 215
Newport Beach, CA 92603
T. 408-761-4216
www.altosbusiness.com
hpark@altosbusiness.com

2. Business Scope
Business
Consulting
Business Acceleration
(Hardware Platform)
Finance
Services
Marketing /Sales Channel
Services
New Venture Incubation Center September 2012Silicon Valley & Startup

3. Silicon Valley : Facts
New Venture Incubation Center September 2012
• Size : 4,800 Km²
• Population : 2.9 Million
• No of Hi-tech jobs: 850,000
• Median household Income : $ 94,600
• Asian Population : App. 30%
• Koreans in Silicon Valley : App. 40 ~ 50K
• More than 1,000 High Tech Company HQs
• 22% of US exports ($334 Trillion)
Silicon Valley & Startup

4. Silicon Valley : Eco System
New Venture Incubation Center September 2012
Human
Resources
R & D
Idea
Capital
Law &
Regulation
Silicon Valley & Startup

5. Silicon Valley : Culture (Good side)
New Venture Incubation Center September 2012Silicon Valley & Startup
•Failure : Learning Process, Learn from it!
•Entrepreneurship : Dream Big!!
• Network of peers & highly educated work force
• Abundance of capital (VCs)
• Fully run by private sectors (No Govt. involvement)
• Ecosystem of lawyer, bankers, accountants
• Practical & Result Driven
• Quality life (beaches & mountains)

6. Friends &
Family
22%
Angel
25%
Super
Angel/Mini VC
12%
VC
16%
Incubator
6%
Accelerator
5%
Self Funded
13%
Bank
1%
Silicon Valley : Startup Funding Source
New Venture Incubation Center September 2012
65% from Institutions
Silicon Valley & Startup

7. New Venture Incubation Center September 2012
Silicon Valley : VC Funds
Silicon Valley & Startup

8. Silicon Valley : Funding
New Venture Incubation Center September 2012
Incubators &
Accelerators
($0-1M)
Seed Funds
Angels, Micro Angels
($1-20M)
Small VC Funds
($20-100M)
Traditional VC Funds
(>$100M)
Union Square Ventures
SoftTechSV Angel
Sequoia
Y-Combinator TechStars
Funding Process
Silicon Valley & Startup
Rise of Accelerators
171 Programs Worldwide
2896 Companies
155 Exits ($ 1.3 Bil)
$ 2.6 Bil Funding

9. New Venture Incubation Center September 2012
Korean Startups Funded by Silicon Valley VCs
Silicon Valley & Startup
Sequoia Capital: $100 Mil
(2013)
Stonebridge Capital +
Insight Venture Partners : $ 100 Mil
(2011)
IMM Investment+
Primer Partners: $ 13 Mil
(2014)
Qualcomm : $1.5 Mil
(2010)
Walden International +
Storm Ventures : $ 4 Mil
(2012) Altos Ventures+
IMM Investment: $ 12 Mil
(2014)
Maverick Capital+
DCM : $ 20 Mil
(2011)

10. New Venture Incubation Center September 2012
Silicon Valley can be your Death Valley !
Silicon Valley & Startup

11. New Venture Incubation Center September 2012
Silicon Valley: Not a Paradise
Silicon Valley & Startup
• Cost is very high.
• Result/Fact/Number Driven
• You are unknown.. No friend/ No family
• Language/Communication
• Success in Korea is not counted!
• No Loyalty !!
• Fall of Angels  Rise of Accelerators
• Another Bubble?

12. New Venture Incubation Center September 2012
Silicon Valley: Trends in 2015
Silicon Valley & Startup
• More Corporate Deals
• More Incubators / Accelerators
• More Investment for Early Stage Startups
• More Number of Funds
• More Minority Founders (including Women)

13. New Venture Incubation Center September 2012
What to prepare…(for investment)
Silicon Valley & Startup
Technology
Over Business
Model
Expandability
Good
Team
Clear Goal
Over Vision
Proven Record
Over Plan
Disruption
Over Innovation

14. New Venture Incubation Center September 2012
Doing Startup in Silicon Valley: Final Thoughts
Silicon Valley & Startup
Silicon Valley is just small part of market.
Business first!
Wealth sharing is important.
Build your own human network.
Make your company always for sale.
Failure is a vital learning process.
Be a part of community

15. New Venture Incubation Center September 2012Silicon Valley & Startup