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Mind The Gap - Bridging the gap between strategic & creative thinking.

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Mind The Gap - Bridging the gap between strategic & creative thinking.

  1. 1. MIND THE GAP<br />
  2. 2. Bridging the gap between strategic & creative thinking.<br />
  3. 3. A VISUAL PRESENTATION BY EOIN WHITE<br />Copyright © 2010 White Design. For educational use only. <br />No part of this presentation may be published, sold, or otherwise used for profit without the written permission of the author.<br />
  4. 4. WHAT YOU’LL LEARN:<br />
  5. 5. WHAT YOU’LL LEARN:<br />What graphic design is.<br />How graphic designers think.<br />Tools for working with graphic designers.<br />
  6. 6. READY?<br />
  7. 7. FIRST THINGS FIRST...<br />
  8. 8. WHO AM I?<br />
  9. 9. Graphic design is not art.<br />
  10. 10.
  11. 11. designers<br />How<br />do<br />think?<br />
  12. 12. B R I E F S<br />
  13. 13. What is the bestway to brief a designer? <br />
  14. 14. ?<br />
  15. 15. ?<br />
  16. 16. ?<br />
  17. 17. ...all of them!<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22. Speech Pathology.<br />
  23. 23. Speech Pathology.<br />
  24. 24.
  25. 25. Catherine<br />
  26. 26. Catherine<br />Me<br />
  27. 27. Catherine<br />Granda<br />Me<br />
  28. 28. Catherine<br />Uncle Paddy<br />Granda<br />Me<br />
  29. 29. A brief should outline: <br />
  30. 30. AIMS<br />A brief should outline: <br />
  31. 31. AIMS<br />OBJECTIVES<br />A brief should outline: <br />
  32. 32. AIMS<br />OBJECTIVES<br />A brief should outline: <br />&<br />
  33. 33. AIMS<br />OBJECTIVES<br />DEADLINES<br />A brief should outline: <br />&<br />
  34. 34. TARGET AUDIENCE<br />
  35. 35. TARGET AUDIENCE<br />TEENAGE<br />GIRLS<br />
  36. 36. TARGET AUDIENCE<br />SINGLE<br />MEN<br />TEENAGE<br />GIRLS<br />
  37. 37. TARGET AUDIENCE<br />SINGLE<br />MEN<br />TEENAGE<br />GIRLS<br />NUNS<br />
  38. 38. BUDGET<br />
  39. 39. BUDGET<br />Printing<br />Costs<br />
  40. 40. BUDGET<br />Printing<br />Costs<br />Advertising<br />Space<br />
  41. 41. BUDGET<br />Postage<br />Costs<br />Advertising<br />Space<br />Printing<br />Costs<br />
  42. 42. DESIGN EXAMPLES<br />
  43. 43. Tip:<br />
  44. 44. Tip: Tell a graphic designer...<br />
  45. 45. Tip: Tell a graphic designer...<br />what NOTto do,<br />
  46. 46. Tip: Tell a graphic designer...<br />what NOTto do,<br />NOT what to do!<br />
  47. 47. CONTENT<br />
  48. 48. CONTENT<br />TEXT<br />
  49. 49. CONTENT<br />TEXT<br />IMAGES<br />
  50. 50. CONTENT<br />LOGO<br />TEXT<br />IMAGES<br />
  51. 51. CONTENT<br />LOGO<br />TEXT<br />SPECS<br />IMAGES<br />
  52. 52. Question:<br />Which of these email briefings looks easier to understand? <br />
  53. 53.
  54. 54.
  55. 55. ?<br />
  56. 56. LANGUAGE<br />
  57. 57. Hand-over<br />ownership...<br />
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. OK! <br />
  63. 63. OK! Your happy. <br />
  64. 64. OK! Your happy. <br />The designer is happy. <br />
  65. 65. OK! Your happy. <br />The designer is happy. <br />Job finished... <br />
  66. 66. OK! Your happy. <br />The designer is happy. <br />Job finished... right?<br />
  67. 67. THE BOSS...<br />
  68. 68. Claim<br />ownership!<br />
  69. 69. Objective or Subjective<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76. fin.<br />
  77. 77. DOWNLOAD PRESENTATION AT:<br />whitedesign.co/download<br />

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