Gehören Sie zu den Ersten, denen das gefällt!
Slides from Enterprise Search & Analytics Meetup @ Cisco Systems - http://www.meetup.com/Enterprise-Search-and-Analytics-Meetup/events/220742081/
Relevancy and Search Quality Analysis - By Mark David and Avi Rappoport
The Manifold Path to Search Quality
To achieve accurate search results, we must come to an understanding of the three pillars involved.
1. Understand your data
2. Understand your customers’ intent
3. Understand your search engine
The first path passes through Data Analysis and Text Processing.
The second passes through Query Processing, Log Analysis, and Result Presentation.
Everything learned from those explorations feeds into the final path of Relevancy Ranking.
Search quality is focused on end users finding what they want -- technical relevance is sometimes irrelevant! Working with the short head (very frequent queries) has the most return on investment for improving the search experience, tuning the results, for example, to emphasize recent documents or de-emphasize archive documents, near-duplicate detection, exposing diverse results in ambiguous situations, using synonyms, and guiding search via best bets and auto-suggest. Long-tail analysis can reveal user intent by detecting patterns, discovering related terms, and identifying the most fruitful results by aggregated behavior. all this feeds back into the regression testing, which provides reliable metrics to evaluate the changes.
By merging these insights, you can improve the quality of the search overall, in a scalable and maintainable fashion.