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1
Digital Transformation
of Airline Operations
Rijk van Vulpen
@rijkvanvulpen
2
3From: Intersection The book
Intrapreneur ! Change
Agent !
The starting point beginning of 2014
Highly regulated
Not making much money
In a people’s business
with Paper and Traditio...
Could we turn this around?
Highly regulated though willing to disrupt?
Not making much money though willing to invest?
In ...
Big Hairy Goal
r
A start in Productivity Zone
8From: Geoffrey A. Moore
Transformation Performance
Incubation Productivity
Fund next innovat...
Then Go to Incubation
11From: Geoffrey A. Moore
Transformation Performance
Incubation Productivity
Fund next innovation
In...
New Identity
Lean Startup / MVPs and Platform
Say Cheese App
Off to Performance
14From: Geoffrey A. Moore
Transformation Performance
Incubation Productivity
Fund next innovation
Inven...
Business
Information
Planning
15
Customers, products
and services
Business processes
and organization
Information
systems
...
Create a Core Systems blueprint & roadmap
16
16
Drive RASK & CASK
Improvements
We are the digital
airline
Empower our staf...
Then Go to Business Transformation
17From: Geoffrey A. Moore
Transformation Performance
Incubation Productivity
Fund next ...
The Power of Kindness
Happy people Great pax experience Efficient processes
Connect people to people
Direct communication (within the
virtual te...
Start
Employee
Experience
Measuring
How	to	create	Speed:	
Priority	&	Process?	
22
START
Lean Canvas Portfolio BacklogCustomer Validation
Analysis
Innovation R...
Can we make it: New “Digital Materials”
Platform of Interaction
& Analytics
Platform of Engagement Systems of Record
Socia...
Lessions for your own “Digital People”
30
•  A People Vision is key and central in thinking and doing
•  The role of the I...
Thank you very much
31
Rijk.van.Vulpen@Trivento.nl @entdesigners
@rijkvanvulpen
trivento-spark.nl
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
Airline transformation rijk van vulpen
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Airline transformation rijk van vulpen

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Digital Airline Operations Transformation by Rijk van Vulpen

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Airline transformation rijk van vulpen

  1. 1. 1 Digital Transformation of Airline Operations Rijk van Vulpen @rijkvanvulpen
  2. 2. 2
  3. 3. 3From: Intersection The book Intrapreneur ! Change Agent !
  4. 4. The starting point beginning of 2014 Highly regulated Not making much money In a people’s business with Paper and Traditional IT Asset Heavy
  5. 5. Could we turn this around? Highly regulated though willing to disrupt? Not making much money though willing to invest? In a people’s business though willing to digitize? Paper & Traditional IT though willing to innovate? Asset Heavy business model though willing to re-strategize?
  6. 6. Big Hairy Goal r
  7. 7. A start in Productivity Zone 8From: Geoffrey A. Moore Transformation Performance Incubation Productivity Fund next innovation Invent Deploy Manage Core/Disruption Context/Sustaining Mission Critical/ Revenue Non Mission Critical/ Enabling Offload
  8. 8. Then Go to Incubation 11From: Geoffrey A. Moore Transformation Performance Incubation Productivity Fund next innovation Invent Deploy Manage Core/Disruption Context/Sustaining Mission Critical/ Revenue Non Mission Critical/ Enabling Offload
  9. 9. New Identity
  10. 10. Lean Startup / MVPs and Platform Say Cheese App
  11. 11. Off to Performance 14From: Geoffrey A. Moore Transformation Performance Incubation Productivity Fund next innovation Invent Deploy Manage Core/Disruption Context/Sustaining Mission Critical/ Revenue Non Mission Critical/ Enabling Offload
  12. 12. Business Information Planning 15 Customers, products and services Business processes and organization Information systems Technology- infrastructure Principles Architecture Focus points Business strategy Projects/change agenda From: Novius BP&I Framework 2014 (in dutch)
  13. 13. Create a Core Systems blueprint & roadmap 16 16 Drive RASK & CASK Improvements We are the digital airline Empower our staff & partner Manageable Cost%lower Continuity& Compliance Professional Maturity& orchestration 2016 2017 2018
  14. 14. Then Go to Business Transformation 17From: Geoffrey A. Moore Transformation Performance Incubation Productivity Fund next innovation Invent Deploy Manage Core/Disruption Context/Sustaining Mission Critical/ Revenue Non Mission Critical/ Enabling Offload
  15. 15. The Power of Kindness
  16. 16. Happy people Great pax experience Efficient processes Connect people to people Direct communication (within the virtual team, with other colleagues and even customers) lets us take responsibility on the spot, builds understanding, and creates a culture of trust. Develop service super powers To meet and exceed pax expectations, we have to know everything, know everyone, able to do everything, and always be there in times of need. Enable continuous optimization In everything we develop, we make the exchange of data the default. It helps us to make our performance tangible, to improve our decisions making, and to work smarter every day. It’s a pleasure to work Collaboration & support Service & recovery Real-time contextual knowledge Pax differentiation Decision making Learning organization Effectivity Autonomy Personal growth
  17. 17. Start Employee Experience Measuring
  18. 18. How to create Speed: Priority & Process? 22 START Lean Canvas Portfolio BacklogCustomer Validation Analysis Innovation Runway Business Runway Architecture runway GOTB MVP Solution Outline Business requirements & impact analysis Design concept by UX Business epics Architecture epics End-result Customer validation Estimated Business Value Estimated High Level effort Relative Rank Business viability Solution alternatives Technical feasability Architecture Review No Go More elaboration needed. Return to same or next runway All ok. Go to next layer Waterfall? Leave canvas. review by anyone 2 Weeks 4 - 8 Weeks Portfolio Layer Prototype
  19. 19. Can we make it: New “Digital Materials” Platform of Interaction & Analytics Platform of Engagement Systems of Record Social Partners Web API Services IoT Mobile ESB Private Cloud Backoffice Booking Industry standard DWH
  20. 20. Lessions for your own “Digital People” 30 •  A People Vision is key and central in thinking and doing •  The role of the Intrapreneur / Change Agent •  Free up resources from the Performance & Productivity Zone •  Build results fast en incremental to create value & energy •  Make it through new Digital Materials/Platforms •  Be a bridge build, but relentlessly challenge everything….multiple time when needed
  21. 21. Thank you very much 31 Rijk.van.Vulpen@Trivento.nl @entdesigners @rijkvanvulpen trivento-spark.nl

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