The document discusses a new veterinary patient record and owner engagement platform that aims to directly connect vets and pet owners through targeted notifications, alerts, and powerful scheduling tools. It notes there are over 230 million pets in Europe with high customer loyalty and retention rates for vets. The business model involves an initial freemium approach with future plans for additional e-commerce features and data sales to specialists. A core team of 8 is presented along with some examples of thankful pet patients.