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Social MediaFor HealthcareProfessionals
Social media accounts for nearly a quarter of time spentonline, more than any other type of Internetdestination.
DynamicReal TimeConversationContributingandParticipatingOpen and TransparentRelationshipBuildingCommunity FocusedSocial Me...
Since its launch in a Harvard dormitory in 2004, Facebooknow counts more than 750 million users worldwide.People spend 700...
Twitter launched in 2006 andhas over 200 million accounts
Every day, the world tweets the equivalent of8,123 copies of Tolstoy’s War and Peace
We are living out our lives online.Managing financial servicesonline, making travel arrangementsonline.We want and expect ...
• Community engagement• Peer support• Research• Outreach• Education• Advocacy• MarketingIn Healthcare, Social Media Is Bei...
Helen Bevan, chief of service transformation at theNHS Institute for Innovation and Improvement.
“These are more thanbusiness tools. I see themas the future of caredelivery.”
“I believe physicians and theirorganizations have an obligation toparticipate in online dialog. Soundreason, good clinical...
Dispel Myths/Provide ContextConnect withmainstreammediaHear whatpatients/clientshave to sayRelationshipBuildingMaking The ...
Experience withsocial media canprovide HCPswith the skillsthey need toconnect withmainstreammedia.Connect With Mainstream ...
For HCPssocial mediais a way tohear whatpatients, aswell as otherhealthcareprovidershave to say
93% ofGeneration Yarecommunicatingonline
Allows you to promote yourself while buildinglasting relationships in various onlinecommunities.Social Media Marketing
So Where Do I Start?
Develop A Social Media StrategyDetermine GoalsAllocate ResourcesIdentify Audience Measure EffortsPick ToolsPrioritize
Social media istwo-wayconversationStart By Listening….
Good phrases to use in social mediaUseful PhrasesI want to share this with you..What do you think of?Thanks for sharingCan...
Identify Your Audience
50 people can drive 85% of yourconversation online.Identify your key influencers.
Set SMART Goals
StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and canbe accessed frompartner sites andposted ...
MeasureEvaluate your efforts so you canadjust your social mediastrategy, reshape messages, orimprove processes.
Social Media Is Not A Passing FadThe specific platforms maycome and go but the act ofconnecting in the digital worldwill o...
StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and
StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and
StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and
StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and
StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and
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StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and Introduction To Social Media For Healthcare Professionals

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StrategyAdopt Low-Risk Tools FirstPodcastsVideosWidgetsEasilydownloadable, and canbe accessed frompartner sites andposted on yourwebsite.Make it easy forpeople to shareyour messages andbecome healthadvocates.Facilitate ViralInformation Sharing

Veröffentlicht in: Gesundheit & Medizin, Business

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